A Guide to Starting & Quitting

10 Social Media Mistakes

& How to Avoid Them

Blessing Abeng
10 Social Media Mistakes Blessing
& How to Avoid them Abeng

Table of Contents

Author's note ...................................................................................... 03

#1 Not knowing yourself .............................................................. 04

#2 Not knowing your audience ................................................ 07

#3 Not having goals ...................................................................... 10

#4 Being confused about your niche ................................... 12

#5 A disconnect between your bio & your offering....... 15

#6 Skipping the funnel approach to content.................... 18

#7 Not being human ..................................................................... 20

#8 Not being consistent .............................................................. 22

#9 Not engaging ............................................................................ 24

#10 Not collaborating ................................................................... 26

Bonus .................................................................................................... 29

Author's note ..................................................................................... 30

www.blessingabeng.com
In this concise book, I’ll share the mistakes
and solutions that will ensure you do not
make these mistakes in the new year.
 Author's Note

The Birth of
this Book
In 2019, I wasn’t quite as popular on Social media is a magnified version
social media. I had worked with of actual human behavior because
multinationals and built great the internet has made the world a
brands and social pages across small global village; this is why I
industries. I had worked in agencies believe that the advice I’m about to
and worked with brands like Dark share here will be timeless and
and Lovely, Heritage Bank, and a relevant for the next five years.
host of others, but my expertise
never really reflected on my social Read it. Digest it and pick one thing
media pages. to implement every month. I have
also inserted guides along the way
This 2020, I committed to teaching to make your experience even more
people what I know and sharing practical!
more valuable content with people
who need it for free. In a short To make the journey so much easier,
period, my community grew by over I created a guide/ extra resource for
17,000. I learned a lot as a personal each chapter. Some are free, and
brand, and I have learned so much some are not-so-free. This book is a
managing the social pages of loaded resource.
businesses (small, medium, and
large) within and outside Nigeria.
Based on questions and
conversations I have had within
one-on-one consultations, all the
training I have organized so far, and
from my amazing community. You deserve this gift.
I have noticed patterns and Implement it.
common mistakes people make in
managing their social media
Cherish it.
pages. In this concise book, I’ll share Share it.
the mistakes and solutions that will
ensure you do not make these
mistakes in the new year.

10 Social Media Mistakes 3

 Mistake One

Not knowing
yourself

This mistake is the most common mistake I have seen people make on
social media. They are joining social media platforms without first getting a
foundational understanding of self.

So, the first question is:

“Who are you?”

This question is not an easy question to an easy question to answer as who

you were 5 minutes ago is not necessarily who you are now.

Download Self Discovery Guide

10 Social Media Mistakes 4

10 Social Media Mistakes
Mistake 1
Not knowing
yourself
You are constantly evolving.Yes! If I’m
candid, it is a complicated question
because we are continually evolving
by the second. Our beliefs, thoughts,
goals, and so many things are
changing per second.
It is a middle ground between who
you were and who you want to be.I
know I sound a bit philosophical, but
this middle ground is the reason
people never know how to answer
the question “tell me about yourself.
This mistake goes beyond personal
brands. As a business,
-Who is your business?
-How would you define your brand?
I find that self-awareness is a very
integral part of branding. I think
branding and self-awareness go
hand in hand, and it is the first step
in branding. If you’ve ever listened to
any of my teachings about branding,
I think three key pillars come
together to make up a brand - both
personal and business brands.
Blesing Abeng
These three pillars are:
Your Identity
Your Communication
Your Credibility
The identity part is the core pillar
where you figure out who you are as
a person/business. Your identity is
your knowledge of self in relation to
your audience that makes you
recognisable. Your identity is the
flavour that attracts people.
This has to do with who you are
inside and outside. It also
encompasses what you represent
and project. It is your unique
identifier, features that people can
use to describe you.
3 Key things to note: “Knowledge of
self,” “in relation to your audience”
that makes you “recognisable.”
This short definition means your
identity consists of you, your
audience, and elements that make
you recognisable.
 Mistake One
Not knowing
yourself
I realised that we find ourselves by
asking questions, more “What”
questions than “Why” questions.
Answer these as a person or as a
business:
How would you describe yourself
to a stranger?
What help do people ask you for?
What do you like learning about?
What are your strengths,
weaknesses, personal values, pet
peeves and sweet spots?
What is your personality?
Using 5 adjectives, how would
you describe yourself? Ask 5
friends to describe you with 5
adjectives.
What are your skills and what
makes you unique?
What do you look out for in your
friends?
What makes you feel loved or
special?
What do you want to be
remembered for? Why?
Download Self Discovery Guide
10 Social Media Mistakes
Just answer these questions in a
jotter. I have prepared a guide to
help you become more self-aware
and find yourself to a certain degree.
Download Self Discovery Guide
Remember, self-awareness is a
journey and not a destination, but at
least have a basic knowledge of self!
It makes it easier for you to make
decisions, be less swayed, know what
advice applies to you, & take action
with conviction and confidence.
Self-awareness will also help you
choose your social media platforms
and aesthetics, become a better
collaborator, tell a better story,
converse better with confidence
while engaging with your audience,
while taking your personality, values,
experience, and tone into account.
Don’t go into next year unsure about
who you are. Gain clarity about
yourself .
6
 Mistake two

Not knowing
your audience

Social media is such a fantastic place to make sales, build community,

create awareness, build credibility, and create lasting relationships.

However, if you do not know your audience, you will probably never
experience these things. For example, If you were @angela and you had a
brilliant idea to start a socks business. It may not be very wise to change
@angela to @stockingsandmore.

Why?

Your friends followed @angela to keep up with what’s happening in your life,
not to be bombarded with socks pictures and tips for caring for socks!

Get Audience DIscovery Guide

10 Social Media Mistakes 7

10 Social Media Mistakes
Mistake 2
Not knowing
your audience
An exception, however, could be:
Majority of your friends know about
your business, and they patronise
and support you.
You can then change it to
@angelastockings, but that means
your followers may expect your
personal brand to be connected to
the business, so you have to show us
a little bit about your life, what’s
going on... BTS about managing the
socks business will be perfect.
Many people struggle with social
media because they do not know
who they are creating content for!
Are you making the content for your
friends? Or for your colleagues? Or
for children? Or for who exactly?If I
ask you, “who is your target
customer?” Please don’t say
everybody because that means
nobody.
Your customer must check 3 boxes:
They must need a solution to the
problem you solve
Blessing Abeng
They must be willing and able to
pay for it
They must be willing and able to
pay for it again.
To further buttress this:
Dangote (the richest man in Africa)
has the capacity to pay for pure
water (water in a sachet instead of a
bottle), but he will not be willing to
pay or might not even perceive pure
water as a solution to his thirst.
Oxygen is free but will you pay for it,
nope! However, people in the
hospital who are on life support and
cannot breathe by themselves will
willingly pay for the oxygen tanks at
whatever price is presented to them.
If you were going to the moon, you’d
pay for oxygen.
I have also realized that you may
have an audience (people who have
a problem you can solve) of 100
people, but only 2-10 will be
customers.
 Mistake two
Not knowing
your audience
This means 90%-98% of your
followers/ audience may never buy
from you. This doesn’t mean you are
doomed. Instead, it presents an
opportunity, an opportunity to use
the other 90% as evangelists. While
they may never buy from you, they
may speak on your behalf to people
you have never met and increase
your chances of building an amazing
customer base.
This is why I believe your first 1000
followers are essential. Read more
about building loyal fans here or
watch the full hour-long video here.
You need to be able to define your
customer/audience based on their
Demography: Location, gender,
age, etc.
Psychography: Goals, challenge,
behavior, inspiration, motivation,
doubts and reason to believe
To make the process so much easier,
I have created a guide for you.
Get Audience DIscovery Guide
10 Social Media Mistakes
Focus on someone, not everyone.
Get one person, give that one person
your best, watch that person grow
into 10 People, give your best. And
you’ll notice exponential growth.
A crucial part of knowing your
audience is speaking their
language.Ask them questions in
conversations. Engage with them in
the comment section of your posts
and those of other communities in
your industry. You can even engage
in the comment section of your
competitors. What words do they use
to describe their problems? Insert
those words in your title or the
solution description.
Remember, the idea of a target
audience or customer doesn’t mean
everyone else cannot buy from you.
It just means they are not the ideal
people. Be as specific as you can be.
Focus on your smallest viable
audience
9
 Mistake three

Not having
goals

“Goal Clarity” is so essential, yet so few people set social media goals. If you
have a business social media page or a personal brand, you need to have
social media goals! It’s as though we all join social media because our
friends are there or because we attended a seminar, and they said, “you
need to be on social media.” We never really think about “ What do I really
want to get from social media? Why am I joining? What platform is best for
me!

You need to be clear on what you hope to benefit from social media. Do you
want sales, growth, awareness, engagement? Be super-specific. Use the
SMART goal strategy to ensure you articulate it well.

[Read this Smart Goal Resource]

10 Social Media Mistakes 10

 Mistake three

Not having
goals

Have social media goals Don't just be on social media platforms and not
know why you are there or what your goals for that month or year are. You'll
require different strategies for different goals. Be very clear and realistic. e.g.,
I want to increase my engagement by 20%, or I want to increase my followers
by 1000.

Also, ensure that the social media platforms you pick match your goals. It’s
okay for your goals to be in line with your customers’ goals, but by asking
yourself “why” at least three times, you’ll get to the root of your goals.

Why are you in this business?

Why are you helping them?
Why is that important to you?
Is there an amount of money you want to make?
Do you want to become a thought leader?

Your goals must benefit you and your audience. Look out for the mutual
benefit:

Get this Goal Setting Guide

10 Social Media Mistakes 11

 Mistake Four

Being confused
about your niche

A niche is a subsection of the population (a community) who share a

common value or interest. A niche is precise. It gives you laser focus and
clarity because you are focused on your smallest viable audience. You
become an expert and begin to build a reputation. You also know who your
customer is and is not. You stand out and attract the right people! One way
to go is with Ikigai.

You can use the ikigai formula to niche down by finding the middle point
where these factors meet: your skills, your knowledge, passion, needs of your
target audience, and their willingness to pay. Remember that you don't need
to monetize all your skills and passions.

Get this Guide to Find Your Niche

10 Social Media Mistakes 12

 Mistake Four
Being confused
about your niche
Ikigai not always a clear cut for
everyone. A lady once told me about
her interest in two very different
fields. Graphic design and
accounting, and I wondered why she
had to choose. She was super good
at both, and it could be her unique
selling point if she put her mind to it.
It was such an eye-opener for her.
Another way to go could have been
to become a graphic designer for
accountants or an accountant for
graphic designers.
10 Social Media Mistakes
Remember, some passions and skills
exist to support your primary goals,
skills, or purpose. Not everything has
to take the lead. I am an excellent
networker, but I won't present myself
as a "sales manager.” Instead, I use
my networking skills for the growth of
my business. Don't monetize
everything.
Most accountants only know
numbers, and for most people,
numbers are boring. However, if you
could present those numbers in
aesthetically pleasing ways… then
that’s a super plus! That, in itself, is
the niche. Niching doesn’t mean -
pick one. It just means be just right
for your smallest viable audience. Be
the best you can be for them.There
are a few ways to niche if you are
multi-talented.
Dedicate time to building your niche.
Create value & content for your
niche. But this advice only applies to
people who have tried a few things
in their lives and understand who
they want to serve.
13
10 Social Media Mistakes
Mistake 4
Being confused
about your niche
If you are still very young, don’t
bother niching—experiment and
document your journey. Tell us what
you learned, how you applied it, why
you found it interesting, and stuff like
that. You can only niche when you
have several things to niche from.
You can’t build an ikigai Venn
diagram based solely on your
passion. You need skill, knowledge,
passion, viability, and value to all
play a part.
[Read this for context]
As a multi-talented creator, I can
understand and relate when people
who possess diverse talents get
confused about how to niche down;
and There are four things you can do
when you feel stuck or if niching
down bothers you:
The Rihanna Strategy: Rihanna built
herself as a music thought-leader
and got us to trust her as a
musician. Then she acted, and we
transferred that trust to her movies. .
Blessing Abeng
Then, she shared Fenty with us, and
we transferred that trust to Fenty.
Pick one as a foundation and get us
to trust you at that one, then expand.
The Chris Brown Strategy: Chris
Brown can draw, dance, act, sing,
gosh... the man can do many things
but guess what? He is an entertainer.
They are all connected. You can find
a thread that connects most of the
dots. Introspect, you'll notice that one
thing may connect most of the
things you do. Find the connection.
The Kanye Strategy: Kanye is a
fantastic creator. Who knew he could
be a fashion creator? Well, guess
what he did? He created a separate
brand and called it Yeezy. Yeezy can
exist independent of Kanye, just like
"Sunday Service.” You can create a
whole new company for the others
and pick one to focus on as a
personal brand but stay involved.
Get this Guide to Find Your Niche
 Mistake Five

Disconnect between
your bio & offering

Your Bio should define you in the simplest way that communicates your
personality and value. Except you are Mark Zuckerberg, where your name is
already strong, you may want to do better. Look at the bios of Kim
Kardashian, Richard Branson, My Bio (check out my press kit). Let the
message be consistent. On all your platforms, you should have a consistent
bio. Something that pitches who you are to anyone. I call this your unique
value proposition:

Value Proposition simply means - what do you do to help people? What do

you offer that takes people from where they are now to where they want to
be? or gives them something they want to have?

Read Resource on Bio Elements

10 Social Media Mistakes 15

 Mistake Five

Disconnect between
your bio & offering

It is simply: Tell me what your brand is about. It consists of three things:

Who,
What
and Why.

I help (who) (do what) by (how)

because (why).

There are 9 elements that make up a bio:

Your handle. It can be whatever you want to be known for.

Your profile picture, something strong, a picture you’ll be proud of.

Something recognizable. I always think if Obama sees my profile picture,
would he take me seriously? If you don’t have a professional photo, use
your phone to take amazing pictures. If you don’t like the background, use
remove.bg to remove the background.

Your subtitle: this part is supposed to be for your name (especially if it’s
different from your handle). It is also the searchable part of Instagram.
You can use this to your advantage by adding your code area. E.g., you
can see "branding whiz" in mine. It just means if people search for
branding, they’ll find me.

The other 6 are “Who you are, Your Inbound Link, Your Link in Bio, Your Contact
Details, Your Highlights, and the first 3-9 posts on your feed.” I explain them in
detail in a blog post.

Read Resource on Bio Elements

10 Social Media Mistakes 16

 Mistake Five

Disconnect between
your bio & offering

Read Resource on 9 Bio Elements

10 Social Media Mistakes 17

 Mistake Six

Skipping the funnel

approach to content

So many people miss this. Not every post appeals to everyone at your target
audience. They are all at different points in their buyer journey. Some don’t
know you, and Some will never buy even if they know and love you. Some
need a lot of convincing, and Some need a little convincing. Some are about
to buy. They need different kinds of content to appeal to them.

The audience in the awareness phase may not know your name but they
know their problems. They will Google their problems and search for solutions
everywhere. When they do that, will you pop up? Create content that satisfies
them depending on where they are in their journey. When they Google their
questions or problems, ensure you have answers that solve their problems
and tie to your solution.

Get Content Strategy Workbook

10 Social Media Mistakes 18

 Mistake Six
Skipping the funnel
approach to content
When they are interested, they’ll dig
deeper to know more about you and
your product/service. Ensure your
about page or bio is complete and
descriptive/encompassing.
When they have doubts and
compare you to your competitors,
ensure you have proof of your
excellence, e.g., testimonials, behind
the scenes, user-generated content,
track records and reassurance that
communicate expertise.
Get Content Strategy Guide
10 Social Media Mistakes
When they need convincing, throw in
freebies that tie back to your brand
every once in a while. Be smart with
your giveaway, lead generation tools,
first-time client rewards, and
discounts/offers. Tie your giveaways
back to your products so only people
who need it will participate in the
competition. Giveaway gift cards.
When they want to pay, make the
process smooth, and have an
amazing customer service to be
there to help if your customers
encounter any issues or have
inquiries. Share guides or prominent
call-to-actions to help your
customers buy.
When they buy, life doesn’t end
there. In fact, your journey has just
begun. You need to build a
community and turn them into your
brand advocate. Here’s how.
Rejig your content a little to match
the tone and vibe of the platform.
19
 Mistake Seven

Not being
human

Whether you are a business or a person, chances are, there’s a human being
at the other end of the phone liking the post as a business or individual
account. If you manage a business account, you are a person. Chances are
you’ll like content that you resonate with or you feel resonates with the
business.

The point is, you the human... make the decision and taps the like button. This
is why I believe so much in human-to-human (H2H) marketing. Not bots...
humans. No one wants to engage with robots on social media. We want to
engage with human beings. Don’t get overwhelmed by B2B or B2C. Don’t
overthink it. Be human.

Read this H2H Resource

10 Social Media Mistakes 20

 Mistake Seven
Not being
human
This means you don’t have to be
perfect all the time. You’re allowed to
have a beautiful BTS video. You can
show imperfections, and admit
mistakes.
You can have a bad day. You can
make one mistake. You can share
and tell your story! You can be
imperfect every once in a blue moon.
It means you can be relatable and
use simple words.
Watch this Video
10 Social Media Mistakes
You can take people on a journey
and give them personalized
experiences. It means you don’t have
to be a robot on social!
You can speak in human terms and
call people by their names and have
personality and just be a human
being!As a business, think... if your
business was a human, who would it
be? Not sure about how to be
human?
21
 Mistake Eight

Not being
consistent

Social media content creation can be crazy, and it can be challenging to

stay consistent. This is one of the biggest pitfalls of so many people on the
internet.

We view consistency as a streak and a big feat that we can never achieve!
We forget that we are consistent at other things in our lives like eating,
sleeping, bathing, talking, even brushing!

In many talks I have given, I have shared how brushing my teeth helped me
see consistency in a whole new light.

Listen to this Podcast

10 Social Media Mistakes 22

 Mistake Eight
Not being
consistent
You brush your teeth everyday right?
I am assuming you said yes!
What happens when you miss a day,
as in, you forget to brush for one
day... what happens?
Do you stop brushing forever?
A part of me hopes you said "No" to
that last question!
Why didn't you stop brushing
forever?
Because it doesn't make sense to
stop because you missed one day!
That's exactly how consistency
works! At least, that's how I think
consistency works.
Build habits, create processes, create
systems, that help you continue after
you miss one day.
My Consistency Hacks
10 Social Media Mistakes
You miss a day or two but you wake
up the next day and keep going. No
one is consistent 100% of the time!
We all miss one day but what makes
you great is picking yourself up and
continuing, instead of stopping
completely.
To handle the pressure to be
consistent, I find that having systems
work heavily for me.
Come up with content categories
and build content around them.
Decide à frequency you know you
can maintain, bulk create content
and all you’ll have to do is engage!
Surround yourself with people and
things that inspire you to create and
remind you of your mission.
Read some more tips that have
helped me stay consistent over the
years.
23
 Mistake nine

Not engaging
enough

It’s not enough to create content and disappear. If everyone did that, no one
would ever like your post. You need to engage with the people who connect
with that content and the keywords related to that content. Engagement is
the key to building social relationships.

There are no one-size-fits-all approach to engagement, but these are a few

tips that can help you:

Engage with people in your comments and DMs. When you use stickers
like polls, quizzes, questions, etc., you can follow up in the DMs because
they are great conversation starters.

Watch this VIdeo to Learn More

10 Social Media Mistakes 24

 Mistake nine
Not engaging
enough
Be part of a community. Find
people who share similar
interests, goals, or passions with
you and connect with them.
Knowing that you are not alone
can be a powerful thing. Don’t be
a “taker” who never gives. Add
value to the community. Be seen,
Be heard. See. Hear.
Talk to people doing what you do.
Make friends with people, ask for
help and add value to them in
return. Find people in the same
boat as you and they can throw
you a life raft when you need it
especially if you are experiencing
impostor syndrome.
Weigh in on relevant
conversations concerning topics
you want to be a thought leader.
Have a perspective, an opinion.
Don’t just share one-word
comments or emojis.
Follow accounts that are related
to your niche. Join in on live
conversations and be
memorable.
Read this Resource on Engagement
10 Social Media Mistakes
Engage! Engage! Engage! Engage
with your followers & thought leaders,
their posts and their comments and
DMs. It is social media, not self-
media. Engage with thought leaders.
If you have less than 1000 followers,
you can find nine amazing people in
your industry, follow them, and drop
meaningful comments. Be genuine,
be smart and be kind. Be social.
Every social media platform
promotes their newest feature to
encourage adoption and
engagement, so don't sleep on it!
Use GIFs, use stories, use polls, use
new features released by the social
media platform. Using new features
increases discoverability.
Serve your current followers before
you start searching for more. Dig
deeper. When someone says
something to you, probe. They may
have something more to say. You
just have to show you are willing to
hear it. ENGAGE!
25
 Mistake ten

Not
collaborating

Collaboration is simply working with someone with shared goals or vision to

produce something for the benefit of both parties. Collaborating with like-
minded industry colleagues is one of the most helpful ways to continue
growing your audience and brand. It diversifies your work, creates social
proof from other established creators, builds credibility, and introduces you to
a new community. Plus, it can be fun.

First define the purpose or goal for the collaboration. Once you've defined
your purpose, you need to identify the kind of people who can help you fulfill
the goals. Someone with shared values whom you can offer value to and
receive value from. Think about people who have relevant experience and
skills, or contribute different perspectives that would bring value to your
audience and brand. Go beyond vanity metrics.

Read this Resource

10 Social Media Mistakes 26

 Mistake ten
Not
collaborating
Build a relationship. Don’t wait till you
need someone before you connect
with them. Invest time in building a
relationship.
Get to know them, sow the seeds
and be deliberate. Interact with them
online or offline. Take the person out
for lunch, comment on their posts,
respond to their stories, be friendly.
Be equipped with things they’ve done
and build familiarity. Add value to
them. Be genuine.
Collaborate based on shared goals,
shared vision, mutually beneficial
purpose.
Always approach collaboration with
a win-win mindset. Ask yourself, will I
be proud to be associated with this
person? Does this person align with
my brand? State the goal and the
value the collaboration will bring, not
only to you and your audience but
also to them and their audience.
Read this Collaboration Resource
10 Social Media Mistakes
Don’t beg, don’t be desperate. Be
aware that they are allowed to say
no and that’s okay.
Don’t burn the bridge, keep nurturing
the relationship till another
opportunity presents itself.
Don't be afraid to go outside your
niche. Your audience indeed loves
your tips and hacks for their life and
career. But, they probably have other
interests as well.
Some of those interests might be
only slightly related to your content,
or perhaps not related at all.
Look out for complementary
collaborations, collaborations within
your industry or completely outside
your industry that still ties back to
your message or goals.
After the collaboration, analyze! So
you can track and optimize.
27
 Bonus Mistakes because there are 12
Months in a Year, and I derive joy in over-
delivering. So here are two bonus
mistakes to avoid!
 Mistake Eleven

Not repurposing
content

It is a waste of resources to create content only for one platform, in one

media type. Every post deserves more than one life. Every piece of content
should have at least 9 lives and live for your dynamic audience. There are so
many benefits of repurposing content. You save time, reinforce your
message, reach more people, and again, save time. So how can you get this
done?

Expand your listicles: Make each item on the list a full article. E.g. I could write
a whole article about how to expand your listicles or carousels. In summary,
listicles are just numbered points you make about a topic. If you taught
about 5 ways to Create Content, pick number 1, and expand on it in a
different post. Don’t repeat the exact message, the exact same way
everywhere. Host a live, e-event, clubhouse, or webinar: Discuss a top-
performing post by hosting a webinar or a live video. You could turn it up a
notch by inviting an expert to discuss it with you. It might get your audience
to engage with you on a deeper level.

Space out your repurposed content, master your voice & tone across
platforms, invest time in creating templates, re-invent yourself every once in
a while, use easy tools like Canva, Veed, Later to automate your process.I
could go on about this, but I already wrote extensively about this on Cassie
Daves' blog.

Read this Resource

10 Social Media Mistakes 29

 Mistake twelve

Hiding under the

introvert umbrella

If you had a pack of biscuits in your hand and a hungry child passed by you.
This child is evidently hungry, you can see the lines of the child’s rib cage.
Would you deny the child food because you are an introvert?
I really hope you said no!

What if you were sitting beside someone and the person clenched their chest
and slipped into cardiac arrest, will you call for help?
I really hope you said yes.

The thing is, in moments of life and death, being an introvert or extrovert
doesn’t really matter. It’s about saving lives and doing good.

How it Connects:

It’s okay to be an introvert. Yet, no one says… I will starve hungry children
because I am an introvert. The truth is, the solution you present may be the
source of someone’s livelihood. I am sure Mark Zuckerberg when he built
Facebook never envisaged that people will charge money to grant access to
their Facebook groups or Influencer Marketing will be born out of Instagram.
Your destiny is tied to someone else’s and you can make a big difference in
their lives by sharing your solution with them.

Social media does not have to be about sharing your day-to-day life. You
can have your small exclusive community and add value. You can be
faceless like “Anonymous” and add value. You can harness your
“introvertness” as a superpower to create a different kind of community on
social media. There isn’t one way to run your social media. Break the rules,
bend the rules, be the rules! It doesn’t matter too much. Just make a
difference in someone’s life.

Read this Resource

10 Social Media Mistakes 30

 Author's Note

Thank
you

In all, none of this would matter if you don’t start at all.

If you are probably too scared to start, defeat the fear of starting by reading
this short guide I put together in collaboration with Seth Godin: The Guide to
Starting and Quitting.

Read it here.

Thank you for taking the time to read this book that I created with love. It’s not
enough to read this book and feel super-pumped. Pick one thing you've
learned and go do it.

I hope these tips help you strategize your social media better next year. If you
need someone to talk to for an hour so we can plan next year together and
gain clarity, I’m available for an hour, book here.

Talk to me for One Hour

10 Social Media Mistakes 31

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