Topic:

CONSUMER PERCEPTION ON VENDING

MACHINE & ITS USE IN HOUSE HOLD

OBJETIVES OF THE STUDY

An attempt has been made to fulfill the following objectives: -
1. To find out new opportunity for vending services of the company by making organization
acquainted with the concept.
2. To handle marketing and sales operation for achieving increased growth & profitability.
3. To examine how to generate leads in house hold sector and convert them into sales for
product.
4. To understand the nerve of competition in the market with major players namely CCD,
Nestle, TATA, Godrej.
Questionnaire
1) Gender
 Male
 Female
2) Age
 15- 25 years
 25-40 years
 40-55 years
 More than 55 years
3) Profession
 Service
 Business
 Housewife
  Student
 Others
4) Consumption of tea/coffee
 Yes
 No
5) Consumption per day
 Less than 2 times
 2-3 times
 3-4 times
 More than 5 times
6) More preference towards

 Tea
 Coffee
 Both

Preferred Brand for Tea/Coffee

7)Favorite brand for tea

 Tata
 Lipton
 Brook bond
 Nestea
 Godrej tea
8) Favorite brand for coffee
 Bru
 Nescafe
 Tata Tea
 Others

Preference towards Vending Machine

9)Consumption of tea/coffee from vending machine
 Yes
 No

10) Aware about vending machine

  Friends & Peers
 Family members & Relatives
 Advertisement
 Others

11) Frequency of consumption from vending machine

 Always
 Frequently
 Sometimes
 Never

12) Brand preference of tea/coffee from vending machine

 Lipton
 CCD
 Nescafe
 Tata
 Godrej
 Other
13) Preferred to buy vending machine for house hold use

 Lipton
 CCD
 Nescafe
 TATA
 Godrej
 Others

Rank Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7

Attributes
a Taste
b
Freshness
c
Avaibilit
y&
Visibility
d
Hygienic
e After
Sales
Service
f Price
g Variety
in
drinking
pattern