STEP 5

Final Assessment - Open Objective Test - Assess technology innovation value

PRESENTED BY:

TUTOR:

KARLA NATHALIA TRIANA

VALUATION AND NEGOTIATION OF TECHNOLOGY

BASIC SCIENCE, TECHNOLOGY AND ENGINEERING SCHOOL
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA-UNAD
DECEMBER 2019
 Introduction

for the present phase five (5), the collection is taken as an initiative from step 1, at the
beginning of the course. to carry out an understanding of the matter, even from its
beginning to the end.

The questions asked of medium-sized enterprises for digital transformation are consolidated
in an excel file.

it is considered for this phase five: the problem, the justification and the methodology, with
this an analysis of the data is made.

Finally, based on data analysis, we made a proposal to address the problem in Colombia for
medium-sized companies in the digital transformation process.

based on the conclusions, we visualized what the course was during this semester; in favor
of our professional training.
 Objectives

General Purpose

developing a negotiation of technologic assets from products, processes, and systems

innovation, with the aim of achieving the organization social and business goals.

Specific Objectives

 Do the readings of unit one, two and three

 Collect the questions that were asked to the companies in an excel file
 Analyze the data
 Create a proposal based on the problems raised during the course
 TABLE OF CONTENTS

Contenido
INTRODUCTION..................................................................................................................2
OBJECTIVES.........................................................................................................................3
RESEARCH PROBLEM DESCRIPTION CHART..............................................................5
RESEARCH JUSTIFICATION CHART...............................................................................7
RESEARCH METHODOLOGY CHART.............................................................................9
DATA ANALYSIS GRAPH................................................................................................11
PROBLEM SOLUTION PROPOSALS YOUTUBE LINKS..............................................19
CONCLUSIONS...................................................................................................................20
REFERENCES......................................................................................................................22
 RESEARCH PROBLEM DESCRIPTION CHART (FROM STEP 1)

Research Problem Description

Group 212032_92
number
Problem How to promote digital transformation in Colombian enterprises?
question
Problem Technological risk stems from the continued increase in technology
description tools and applications that do not have adequate safety management.
His foray into organizations because the technology is being end and
means of attack due to existing vulnerabilities inappropriate
protection measures and its constantly changing factors that make it
increasingly difficult to keep these updated security measures. In
addition to intentional attacks, it is the misuse of technology, which
often is the major cause of the vulnerabilities and risks that
organizations are exposed. Technology can be viewed from three
aspects, first at the level of technological infrastructure (hardware or
physical level), secondly, a logical (associated with software risks,
information systems and information) level and finally the risks of
misuse the above factors, which corresponds to human factor as a
third level. If the definitions of goals, objectives, vision and mission
organizations are reviewed, you are not based on technical or
relating to technology terms. However, when analyzing deep and
thorough management approaches such form is that its application
brings basic performance of a technological infrastructure to give to
achieving these qualities. Therefore, the corresponding compliance
with the provision of services and development of products offered
by the company, maintaining operational activity and even business
continuity, dependent care and conservation that have the
technological base and of course, opera staff.

References Colombia’s Digital Transformation recovered from:

https://blogs.sap.com/2017/08/01/colombias-digital-transformation/

The impact of innovation on European small and medium-sized enterprises,

Recovered from: https://www.pwc.nl/en/topics/economic-office/europe-
monitor/thedigital-transformation-of-smes.html
 RESEARCH JUSTIFICATION CHART (FROM STEP 2)

Research Justification
Group 212032_Group number
number
Problem of How to promote digital transformation in Colombian
study enterprises?
Global Despite the relentless pace of disruption in the business
situation environment, the latest edition of the Digital Transformation
Index report by Dell Technologies shows how many of the
digital transformation projects of many of the world's
organizations are still in an initial state. Not surprisingly, 78% of
managers surveyed think that the digital transformation
processes in which they are immersed should be extended more
widely by more departments of their companies (85% in Spain).
More than half of the companies worldwide (51%) believe that
in a period of five years they may have difficulties to meet the
changing demands of their customers (92% in the case of Spain),
and almost a third of the respondents (30%) fear that their
organization will be left behind (53% in Spain).
National In Colombia, very few companies are transforming digitally,
situation although we are delayed in this process, I think we are moving
forward little by little. When a company makes a technological
surveillance of its competitors, it begins to "copy" the good
things. This is one of the ways that companies will be
transformed digitally. Several managers think that if the
company has worked well this way during its existence then they
will continue doing so and they do not want to invest in
technology because they want to save costs. But then they will
realize the benefits that digital transformation will bring.
Industrial Industrial engineers have a fundamental role in this
engineering transformation or revolution. First because they are
situation professionals permanently linked to innovation and change
management. But above all being professionals prepared
both to manage projects that integrate different technologies
and able to specialize in each of them: Artificial Intelligence,
Additive Manufacturing, Big Data, Cloud Computing,
Blockchain, Internet of Things, Virtual Reality, etc. Digital
transformation not only affects engineers and industries,
SMEs and professionals, but affects the whole of society. We
must be aware of the social challenges we will have to face
and the need for all kinds of professionals, from
anthropologists to marketers, in this revolution in which we
are immersed.
References  (2019, Oct 20).Colombia está quedada en transformación
digital. Recuperado de
 https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068
 (2019, Oct 23). Competiendo en un mundo hiperdigital.
Recuperado de https://revistacloud.com/transformacion-
digital-se-ralentiza-a-nivel-mundial/
 Sarmiento, O. (2019). Industrial Engineers and Digital
Transformation. Linkedin. Retrieved from:
https://www.linkedin.com/pulse/ingenieros-industriales-y-
transformaci%C3%B3n-digital-oriol-sarmiento-diez
 RESEARCH METHODOLOGY CHART (FROM STEP 3)

Research Methodology
Group 212032_92
number
Problem How to promote digital transformation in Colombian enterprises?
of study
Type To solve the current problem, I suggest exploratory research. in it we can
of mention the possibility of formulating the research problem, to extract data and
resear terms that allow us to generate the necessary questions. It also provides the
ch formulation of hypotheses on the topic to be explored, supporting the research.
is oriented according to the level of knowledge to be obtained, bearing in mind
that all types of research complement each other. It can be quantitative,
qualitative or historical.
Due to its characteristics, this type of research does not start from very detailed
theories, but rather seeks to find meaningful patterns in the data that must be
analyzed to create, from these results, the first complete explanations of what
happens.
Phases 1. Information collection: The investigations originate in ideas
of the 2. Raising the problem to investigate: Establish research objectives
metho 3. Develop the theoretical framework: is built with theories, theoretical
dology approaches.
4. To define the type of investigation with which the study begins: The
investigation must be "tailored" to the problem that has been formulated
5. Define hypotheses and / or variables: It is a tentative proposal about the
relationship between two or more variables.
6. Select research design: refers to the plan or strategy that will be used to
answer the research questions.
7. Selection of the sample: define the unit of analysis, then the population is
limited and then the sample is selected.
8. Data collection: develop a measurement instrument that is valid and
 reliable.
9. Analysis and interpretation of data: Associations and correlations
between two variables.
10. The final presentation of results: Results as the most important elements
of the process must be communicated through a report or report.
Refere Nelson Morales. Investigación Exploratoria: Tipos, Metodología y Ejemplos.
nces Recovered from: https://www.lifeder.com/investigacion-exploratoria/
Kuada, J. E. (2012). Research Methodology: Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
 DATABASE
21. Does the company have internet
Yes Yes Yes
Colombian Enterprises Digital Transformation Diagnosis Database
connection?
22. Number of computers in the company
Group number: (in
212032_92 Date: 2/12/2019
15 2 7
numbers): Student 1 Student 2 Student 3
Question JHENIFER Excel file, CRISTIAN MIGUEL
7. Does the company have branches or points Website,
Yes Yes No
of sales? Multimedia tools Excel file, Website,
23. Which
8. Which sector of the
belongs the following
company?tools doesServices
the for Stock Management,
Services/commercial Industry Databases, Stock
9. Time of company
constitutionuse?of the company 4 to 10 years presentations,
Two years or social
less networks
10 years or Managment,
more Email
Medium-sized Databases, Small-size
Microenterprise
10. Size of the company enterprise Email, Social enterprise
11. Number of employees (in numbers): Networks
106 4 6
24. Does the company use software 2501 for to 3300 1501 to 2500
accounting, billing, purchases or expenses Yes 51 to 100 millions
Yes Yes
12. Average annual sales (COP) millions millions
control? 1501 to 2500
51 to 100 millions 101 to 500 millions
13. Value of25.total
If your answer to the previous question
assets millions
Siesa 7 Soft Megactivo
was company
14. Does your "Yes", please
have a indicate what software:
sales team? No No Yes
15. Do you26.haveDoes the company
historical financialuse software for human
Yes Yes Yes No No
No (half-yearly)
statementsresources management
with a monthly cut? or payroll?
27. If your answer to the previous question
16. Based on the above, from 1 to 5, how The company Siesa
has N/A N/A
was "Yes", please indicate what software: The company has
important do you consider digital already digitized
28. Does the company use software for stock already digitized You are in a
transformation for your company? processes in No Yes No
management or for procurement? processes in search process of digital
(Understanding digital transformation as the search of a
29. If your answer to the previous question of a digital transformation
application of digital capabilities to digital N/A 7 Soft N/A
transformation
processes, was "Yes",and
products please indicate what software:
assets): transformation
30. Does the company use software for
17. Technology-based
Management, solutions help and generation of
data analysis
companies reports
improvefortheir competitiveness,
management decision making,
Strategic No No No
Sales/Strategic
reduce costs and improve
Financial the quality
Management and of their
Administrative
Management and Marketing Management and
services. InManagement?
which of the following areas of
Decisions Making Decisions Making
your company31. do you think
If your answer youtoneed to
the previous question
implement wastechnology-based solutions? N/A N/A N/A
"Yes", please indicate what software:
32. Does the company use software for cash In the Sales area,
No Yes No
flow control? the
33. If your answer to the previous question implementation of
We need toN/A We do not 7 Soft
handle N/A
a software would
was "Yes", please indicate what software:
18. Briefly 34. Does the
describe the need
company software implement
use company
for your for in this much of the be needed. In the
communications and follow-up on area
the to of
tasks be No marketing of Nothe area of Strategic
No
in the area identified in the previous
the team? successful and products or proper Management and
question:
35. If your answer to the previous question efficient in advertising; Then it Decision Making, it
decision N/A
making would be veryN/Agood is necessaryN/A to
was "Yes", please indicate what software:
36. Does the company use software to access information
manage sales staff, commercial processes and Yes No systems andNo
technological tools.
customer database?
19. Do you37.have any budget to acquire
If your answer to the previous question
technology-based solutions Siesa No N/A N/A
was "Yes", pleasefor the
indicate Yes
what software: Yes
improvement 38.ofDoyour
youcompany?
think the product or service
produced by the company, is suitable to be No Yes Strategic No
sold online? Management and
Productivity and
39. Does your company use e-commerce E-commerce Decisions
20. Which of the following areas you are Operations
platforms, to sale products or services on No No Making/Productivity
No
interested in training? and Operations
internet?
40. If your answer to the previous question
was "Yes", please indicate if the company use N/A N/A N/A
any payment gateway, which one?:
 Data analysis graphs (Step 5 - Activities 3 and 4)
Colombian Enterprises Digital Transformation Diagnosis Database
Group number: 212032_92 Date: 2/12/2019
Question Graph Analysis
2 2
1,8
1,6 In this case, most companies have sales
1,4
points, this is because they sell a product or
a service that is offered to a customer,
1,2
1 usually if it is a small company, it does not
7. Does the company have branches or points 1
have a team for this activity, but if they are
of sales? 0,8 focused on performing this activity. We can
0,6 also say that companies always want to
0,4 grow, that is why they will intend to expand
0,2
their businesses, which forces them to
create or increase their sales points.
0
YES NO

1 1 1
1
0,9
0,8
0,7 In the case of these three companies
0,6
0,5 analyzed, one is focused on providing a
0,4
0,3 service, another company is focused on the
0,2
0,1 industry and the other is also focused on
8. W hich sector belongs the company? 0
services, but also includes the commercial
part of products. We can say that in all
business sectors it is important to motivate
to gradually achieve a digital transformation

We can see that in the market we find

companies that have been offering products
or services for several years, but we can also
10 years or
4 to 10 years see that there are others that are just
more
34% beginning to compete. In these three cases
33%
9. Time of constitution of the company of companies that we are analyzing, we can
say that in order for them to remain valid
Two years or
less over time, all these companies must be
33% transformed digitally so as not to become
obsolete thinking about a future that we
would believe is not very distant.

1
0,9
0,8
0,7
0,6
1 1 1
10. Size of the company 0,5
0,4
Here we can observe large, medium and
0,3
0,2 small companies, with many or few
0,1 employees, but these companies with
0 market trends and competition must focus
Medium-sized Microenterprise Small-size
enterprise enterprise on improving their processes, obtaining
information, increasing their sales, making
appropriate decisions etc, With the
transformation Digital these companies will
2 achieve these objectives, all with the
purpose of growing and lasting over time
1,5
and meeting the needs of their customers.
11. Number of employees (in numbers): 1
2

1
0,5

0
1 to 100 employees 101 or more employees

12. Average annual sales (COP)
13. Value of total assets
14. Does your company have a sales team?
15. Do you have historical financial
statements with a monthly cut?
16. Based on the above, from 1 to 5, how
important do you consider digital
transformation for your company?
(Understanding digital transformation as the
application of digital capabilities to
processes, products and assets):
2501 to 3300 51 to 100
millions millions
33% 34%
We can see the average annual sales and
the value of total assets of these three
companies, in the case of small companies it
1501 to 2500 is more feasible that as they are those that
millions soon tend to sell a little less, these
33% companies find it a little more difficult to
allocate resources to digital transformation ,
but it is important that these companies
1 1 1
understand the benefits that this digital
1
transformation brings and that they see the
0,8
resources allocated to this transformation as
0,6
a future investment and not as an expense.
0,4
0,2
0
51 to 100 millions 101 to 500 millions 1501 to 2500
millions
In this graphic case we can see two
companies that do not have a sales team
and a company that have a sales team. The
NO
two companies that do not have a sales
team are the small ones. This is because
they do not have many people to create a
sales team, but in any case if there is
YES someone who in their functions makes the
sales of their companies. We can also see
how the large company by its number of
0 0,5 1 1,5 2
people have defined a group of people
destined to sell
2 As we can see, all companies do an
2
accounting, two do their accounting monthly
1 and one does their accounting semiannually.
Here we can see that for the three
1
companies it is important to have an
0 accounting and if they do it with the help of
Yes No (half-yearly) a digital program they can make it easier.
2,5
2
2
In this graph we can see that the three
companies regardless of their size are in a
1,5
process of digital transformation, one of
them has already begun with this
1
1 transformation and two of them are aiming
at this objective. This means that
companies are already beginning to know
0,5 the advantages of a digital transformation
that will help them in the future to grow as
a company.
0
The company has already digitized You are in a process of digital
processes in search of a digital transformation
transformation
 SALES/STRATEGIC MANAGEMENT
AND DECISIONS MAKING 1

17. Technology-based solutions help

companies improve their competitiveness,
reduce costs and improve the quality of their MARKETING 1

services. In which of the following areas of

your company do you think you need to
implement technology-based solutions? STRATEGIC MANAGEMENT AND 1 In this graph we can see that there are two
DECISIONS MAKING
companies that need to implement
technology based solutions to help them
0 0,2 0,4 0,6 0,8 1
improve management strategies and
decision making. The other company needs
solution-based technology to improve
1
1 1
1 marketing. Then we can see that the
0,8 advantages of technology are multiple and
0,6
each company has different needs.
0,4
18. Briefly describe the need for your company
in the area identified in the previous 0,2

question: 0

D ECIS ION
MAK IN G AD VERTISING
SALES

Rom the budgetary point of view, companies

include within their expenses, or rather
No
within their investment, values ​t hat would
33%
be destined towards intangible elements
19. Do you have any budget to acquire such as technology, due to this in the
Yes
technology-based solutions for the 67% technological and informatics market the
improvement of your company? solutions have increased for all types of
companies and as modules depending on the
economic activity that allows an initiative
model to be within reach of any large or
small company
1,2 He industry has taken a quite changing path
1 that allows interacting in different fields,
0,8 which classify it as a generally integral
0,6
1 1 1 activity, for this reason there are trends that
0,4
have taken a lot of relevance that are in
0,2
that the logistics and distribution part that
20. Which of the following areas you are 0
Productivity and E-commerce Strategic by the way have a wide coverage As this is
interested in training? Operations Management and one of the activities with the greatest
Decisions
Making/Productivity
movement, in turn it interacts with different
and Operations representatives and organizations in an
internationalized way, of course, technology
itself plays a very important role in order for
these activities to be carried out.
3

3 that most companies have the internet

2,5 service makes it easier for us to go every
2 day becoming what gives us more
21. Does the company have internet
1,5 development such as digital transformation,
connection?
1 the key is that we adapt to the new way of
0,5
0 doing things and that we use the technology
0
in a determined way to improve company
Yes No processes

Having computers in companies helps to

11 101 or
more
1 to 5 improve the digitalization of processes and
34%
that digital transformation is a continuous
22. Number of computers in the company (in 33%
process by which work methods and
numbers):
strategies can be reorganized to obtain more
benefits thanks to the implementation of
6 to 10 new technologies.
33%

23. Which of the following tools does the
company use?
24. Does the company use software for
accounting, billing, purchases or expenses
control?
25. If your answer to the previous question
was "Yes", please indicate what software:
26. Does the company use software for human
resources management or payroll?
27. If your answer to the previous question
was "Yes", please indicate what software:
In this perspective, we begin with the
organization, vision and leadership, because
1 1 1 if there is no clear commitment from the
management team that mobilizes the entire
organization, it will be difficult to achieve a
true digital transformation, especially when
in our country a large percentage of the
SMEs are family businesses, whose manager
is from the first generation. He developed
Excel file, Website, Stock Management, Excel file, Website, his business in the last century, so he does
Multimedia tools for social networks Databases, Stock
presentations, Managment, Email not understand the new digital philosophy;
Databases, Email, Social In addition, there is very little or no
Networks adaptation to new technologies for process
optimization.
3,5 Organizations must evolve in the
3
3 implementation of software for all types of
processes that are carried out and motivate
2,5 them to develop key digital skills so that in
2
this new digital landscape employees can
enhance their ingenuity, innovate and train
1,5 digitally to adopt entrepreneurial attitudes.
1
Some of these key digital competences are:
appropriation and use of social networks,
0,5 information management with data
0
0 analytics, evaluation of technological trends,
Yes No self-learning, digital communication,
construction and work in collaborative
Thanks to involving all these software in a
leading way you can convert the millions of
data we have isolated into useful
information for timely and assertive decision
Megactivo;
1
Siesa; 1 making; likewise, the technologies of the
Fourth Industrial Revolution or the so-called
emerging technologies such as the vehicle
that supports the digital transformation.
Among the technologies that organizations
must integrate in their value chain are:
Internet of Things (IoT), blockchain, virtual
7 Soft; 1 reality, augmented reality, artificial
intelligence, machine learning, big data and
cloud computing .
2,5 the culture of the organization that
unquestionably has to move towards digital.
2 From the highest manager to the last
collaborator of the company they have to
1,5
breathe digital transformation. But we know
that one of the greatest difficulties in the
1 No; 2
implementation of a true digital
0,5 Yes; 1
transformation has to do with culture, and
that is due to not thinking about a
0 comprehensive change, to pretend that the
change is immediate or to the lack of real
involvement of the address. Therefore, we
must work on the last component of this
strip, which is change management.
The digital revolution has brought great
N/A
changes in the way of working: the use of
mobile, social and analytical tools has
permeated all spaces. Updating and
Siesa developing new digital skills and abilities
will be definitive for future employees.
0 0,5 1 1,5 2

28. Does the company use software for stock
management or for procurement?
29. If your answer to the previous question
was "Yes", please indicate what software:
30. Does the company use software for
Management, data analysis and generation of
reports for management decision making,
Financial Management and Administrative
Management?
31. If your answer to the previous question
was "Yes", please indicate what software:
32. Does the company use software for cash
flow control?
33. If your answer to the previous question
was "Yes", please indicate what software:
7 Soft
One of the most common mistakes made
when talking about digital transformation is
2
to think that reference is being made to a
1,5 process, exclusively, of technological
renewal. While technology drives it, we are
2
1 actually facing an organizational change in
1 which people, procedures and the business
0,5
model are reinvented, in accordance with the
0 new opportunities offered by digital, to
Yes No generate value for both their workers, As for
your customers.
Since it is a change in the people who are
part of a company, it is logical that it is from
2 the individual that such change is made
1,5
dynamic. Therefore, “more than new
software or technologies, companies require
2
1 professionals with digital capabilities; this
1 is, with the knowledge, skills and aptitudes
0,5
necessary to take advantage of the strategic
0 opportunities offered by the digital
7 Soft N/A transformation and on which the success of
the organization will depend to a large
extent ”
3
3
2,5 In these circumstances the need arises to
2 have an employee capable of finding
1,5 valuable information, organizing it and
making it available to others, which leads to
1
organizations being more productive and
0,5
0 efficient, given the openness and use of
0 collective intelligence.
Yes No
3
2,5
2 not implementing these new technologies
1,5 3 delays us in making timely decisions and in
the innovation of new processes and
1
strategies
0,5
0 0 0
Yes No N/A
The digital revolution we face generates a
Yes; 1;
33% new scenario that offers great opportunities,
and knowing how to capitalize on them, it
will depend on your organizations not
No; 2; 67%
lagging behind in the face of digital
transformation.
few companies use software for these tasks
N/A and we are immersed in a transformation
process in which technology not only affects
our behavior patterns, but also companies
and their respective business models. Every
day new devices, tools or platforms arise
that force us to rethink all projects based on
this new scenario.
0 0,5 1 1,5 2 2,5
 3
2,5
34. Does the company use software for 2
communications and follow-up on the tasks of 1,5
3

the team? 1
The world of technology and that of digital
0,5
content grow at an exponential rate and, in
0 this context, the knowledge that is acquired,
0
Yes No regardless of its quality, is soon obsolete
and, consequently, it is necessary to get
used to the routines of change , participate
3
proactively in the learning process itself, link
and manage collaborative learning networks
2,5
and be willing to experiment, err and
35. If your answer to the previous question
2
resume.
1,5 3
was "Yes", please indicate what software:
1
0,5
0 0
0
Yes No N/A

To the extent that such transformation is

1 not a purely technological issue, but a
matter of reinvention of the organizational
36. Does the company use software to 2 culture and people, it will only be possible
manage sales staff, commercial processes and by competent professionals, in digital terms.
customer database? And from there, the need to have
collaborators committed to learning and
developing new skills in order to give way to
Yes No a new business ecosystem.

We live in times of hyperconnectivity,

N/A 2
immediacy and saturation of information.
Never before has it been so difficult to
37. If your answer to the previous question
capture the attention of audiences and
was "Yes", please indicate what software:
clients. Thus, professionals have to have
Siesa 1
innovative communication solutions adapted
to the digital age
0 0,5 1 1,5 2

2,5

2 Digital transformation requires an

examination and reinvention of the majority,
1,5
38. Do you think the product or service if not all areas within an organization, of its
produced by the company, is suitable to be 1 2 supply chain and workflow, the skills of its
sold online? employees as well as discussion processes
0,5 1 at the board of directors level, interactions
0
with customers and their value to interested
Yes No parties.

The digital transformation helps an

organization keep pace with the emerging
3 demands of customers, keeping them in the
2,5 future. Digital transformation allows
39. Does your company use e-commerce 2 organizations to compete better in an
platforms, to sale products or services on 3 economic environment that is constantly
1,5
internet? 1 changing as technology evolves. To that
0,5 end, digital transformation is necessary for
0
0 any company, nonprofit organization or
Yes No institution that seeks to survive in the
future.

It is necessary that the digital

transformation be considered as an integral
process, which globally involves the entire
40. If your answer to the previous question organization. On the other hand, you should
3
was "Yes", please indicate if the company use be aware that the tool that needs to be
any payment gateway, which one?: updated is not the software or hardware of
the organization, but the mentality of
0 0
managers and collaborators. It is a long-
YE S NO N/A term process, but you can always make early
profits that make customers and employees
PROBLEM SOLUTION PROPOSALS YOUTUBE LINKS (STEP 5 – ACTIVITY 5)

Colombian Enterprises Digital Transformation Problem Solutions

Group 92 Date: 10/12/2019
number:
Student YouTube Link
https://www.youtube.com/watch?v=g6RBaqjTGIc&feature=youtu.be&hd=1

https://youtu.be/Ac_3Ljzm3E0

https://www.youtube.com/watch?v=_z-KTc-y3ys&feature=youtu.be
 CONCLUSIONS (STEP 5 – ACTIVITY 6)

Industrial Engineering Conclusions

Group number: 92 Date: 10/12/2019
Student Conclusion
I think that for industrial engineers, technological
valuation and technological negotiation are very
important. In the industry, technology becomes
decisive for the future of companies, because it helps
optimize processes, increase sales, create competitive
advantage, take decisions, and to have important
information. For that reason, it is important that the
evaluation of the technology is appropriate and to
know how profitable it is for the company both in
monetary, intellectual and innovation and social
matters. In addition, companies have licenses of their
property, create technology, create knowledge etc.
And these are an important asset for companies, so it
is important to know how to negotiate and transfer
these technologies and obtain benefits for the
company.
The great role of industrial engineers, within a
productive process is to create information systems, to
use them as a basis to build a series of steps to achieve
the objectives based on the formulation of strategies
that allow a correct decision-making that takes the
productive process by the most efficient way.
the evaluation and negotiation of technology, an
industrial engineer can use it as a key element for the
creation and sustainment of the production chain for
which he is responsible. Based on this, strategic
objectives can be achieved that generate a competitive
advantage for the same company where it is
implemented and thus create a sustainable
development from the rest of the company's processes.
This allows to create in the industry a greater
importance of people capable of interpreting and
appropriating technologies as tools to achieve strategic
objectives.
The industrial engineer can adapt to multiple
environments and this makes an interesting feature for
companies, in pursuit of their search to achieve goals
and objectives.
As Industrial Engineers, it is essential to analyze and
understand the concepts of technological innovation as
a key to business success. This knowledge is oriented
to the achievement of comprehensive solutions to the
problems identified, through the methodologies
established for each case and to an adequate decision-
making in the selection of the best intervention
alternatives, in projects organizational, economic and
social. This contributes to the strengthening of our
profession, to be able to design proposals for
improvement in aspects valuation and negotiation of
technology.

Knowledge-based economics skills enable face

organizational challenges to protect, value and
commercialize intellectual capital rights, fostering
innovation of products, processes and systems.
Categorizing intangible assets, identifying legal
protection and the commercialization of intellectual
property as a competitive advantage, allows to
strengthen the skills to create economic value from the
commercialization of assets technological.

Assessing the suitability of different valuation

methods, allows to recognize market conditions for
technological innovations, developing the negotiation
of technological assets from products, processes and
system innovation, to achieve the organization's goals.
 References

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Retrieved from
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Delong, J. V., & Palmer, T. G. (2018). Proposition: Intellectual Property Must Be

Protected. (pp 44-46) The reason, Retrieved from http://bibliotecavirtual.unad.edu.co/login?
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Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics. Retrieved from
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Kuada, J. E. (2012). Research Methodology: Retrieved from

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Malhotra, D. (2015). Control the Negotiation Before It Begins. Retrieved from

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Passov, R. (2003). How Much Cash Does Your Company Need? Harvard Business Review.
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Ryder, R. D., & Madhava, A. (2014). Intellectual Property and Business: The Power of
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Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. Recovered from:

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