PLANIFICACION

Cliente:
Producto: johnie walker
Medio: Exterior
Campaña: manenimiento
Periodo: 3 meses
Cantidad Tarifa Real Tarifa Neg.
Medios Mobiliario
de caras Mensual x Cara Mensual x cara
Santo Domingo 48.5” X 70 25 $15,000.00 $12,750.00
Santiago 48.5” X 70 15 $12,000.00 $10,800.00
La Romana 48.5” X 70 10 $12,000.00 $10,800.00
San Francisco 48.5” X 70 10 $12,000.00 $10,800.00
Santo Domingo 12 x 18' 15 $50,000.00 $42,500.00
Santiago 20 x 50' 8 $60,000.00 $48,000.00

Subtotal
ITBIS 18%
Total
PLANIFICACION DE MEDIOS

T A R G E T : 18 +

Total Real Total Negociado Total tres meses

Mensual Mensual Real Negociado
$375,000.00 $318,750.00 $1,125,000.00 $956,250.00
$180,000.00 $162,000.00 $540,000.00 $486,000.00
$120,000.00 $108,000.00 $360,000.00 $324,000.00
$120,000.00 $108,000.00 $360,000.00 $324,000.00
$750,000.00 $637,500.00 $2,250,000.00 $1,912,500.00
$480,000.00 $384,000.00 $1,440,000.00 $1,152,000.00

AHORRO
$2,025,000.00 $1,718,250.00 $306,750.00
$364,500.00 $309,285.00
$2,389,500.00 $2,027,535.00
Ahorro
%
15%
10%
10%
10%
15%
20%