Crystal Moya

Do you drink water from the sink? Well what if I tell you that tap water contains lots of
bacteria and germs. That is why we at Crystal Moya sell water in bottles filtered by our state of
the art equipment. We give the people clean water

Demand

Qd P
0 47
10 43
20 39
30 34
40 28
50 25
60 21
70 19
80 15

Demand
50
45
40
35
30 Demand
25
20
15
10
5
0
0 10 20 30 40 50 60 70 80

Factors that will affect the demand of my product

1. Price- if the price is lowered, then the demand will increase.

2. Competition- if my product cannot compare to my competitors, less people will ask for
my product thus less demands for my product.
3. Weather- during summer time there will be more demand for water seeing as it is a staple
during a very hot weather.

Supply

P Qs
25 12
24 17
23 23
22 27
21 31
20 36
19 40
18 41
17 44

Supply
50
45
40
35
30
Supply
25
20
15
10
5
0
10 15 20 25 30 35 40 45 50

Factors that will affect the supply of my product

1. Electricity- if there is no electricity I will not be able to use the water purifiers meaning
no water to sell.
2. Water Interruption-if no there is no water then I will have nothing to clean and to sell.
3. Equipment Malfunction- with my purifiers not working I will not be able to purify water
thus I have nothing to sell.

Market structure
 I will have a lot of competitors seeing as there a lot of water purifying stations.

Loyalty cards- After buying 5 gallons of water you will be given1 free gallon every 5 gallon
of water you buy.

Better Quality- the water we serve will undergo the 52 stages of water purification meaning it
is better than my competitors

It would be easy to enter for the only obstacle you will be facing is how many customers you
will have to keep you from closing.

Proficient Element

Increase in demand

Climate-During summer more people will need water to survive the heat as people is more easily
dehydrated during the summer.

Demand

Qd P
10 25
20 24
30 22
40 21
50 19
60 17
70 16
80 15

Decrease in demand

Climate- During the cold times of the year people will not be easily dehydrated as during the
summer time

Qd P
0 25
10 24
20 23
30 22
40 21

Supply

As time goes by my equipment will not be able to deliver as it has before.

 P Qs
24 20
23 40
22 60
21 80
20 100
19 120

Competitors

 Other water purifying stations

 Stores that sell water bottle

 Reasonable price – if my price agrees with the income of my customers I will be able to
sell more products.

 Better Quality- if my product is better than my competitors then I will

 Better Location- if my shop is more accessible than my compeitors more people will
come to my chop yo buy.