JOLLIBEE

CORPORATION
Maria Justina Merle
• largest fast food chain in the Philippines
• January 28, 1978
• known for its trademark: “BEEDA AND SAYA!”
• 750 stores
• USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, and Brunei
 TONY TAN

 is a Chinese Filipino entrepreneur

 January 5, 1953 in Davao del Sur
 Entrepreneur Of The Year Philippines, 2004
 Ernst and Young Entrepreneur of the Year World, 2004
 HISTORY

 1975
 ice cream shop in Cubao
 hamburgers and sandwiches
 1978
 7 branches in Metro Manila
 P2 million
 Franchising

 Philippines
 Php 30-40 Million
 International
 USD 450-800K
Competitors
 Target Markets

• families

• individuals

• youths

• teenagers

• olds
 SWOT Analysis
Strengths

• quickest serving time

• wide range of food options

• well-known brand

• option to deliver food

• excellent locations
 SWOT Analysis
Weaknesses

• weak product development

• rapid expansion

• competitors

• too many customers

 SWOT Analysis
Opportunities

• helps grow the Philippines' economy

• continuous service and products expansion

• adaptation to the trends, culture, and tradition

 SWOT Analysis
Threats

• healthy lifestyle

• high numbers of foreign companies in the Phil

• laws
 Conclusion/s
I therefore conclude that as years pass by, Jollibee will remain
strong and known-well based on it's background and sales. It has
about 1000 franchises over the world. It will remain strong due to
the fact that it keeps on innovating and keeps on satisfying it's target
markets' needs and wants.