QUEZON CITY UNIVERSITY

673 Quirino Highway, San Bartolome, Novaliches, 1123 Quezon City,

Philippines

Entrepreneurial Leadership in an Organization

Family Business Presentation

SBENT-3CC
Group 4 | Entrepreneurs

Leader:
Tamayo, Kell Jazell V.
Members:
Delos Reyes, Niecky Von
Pil, Benzwarren
Plaza, Roland Jr.
Quintos, Ram
Ricamata, Christine
Roz, John Edrian
Sibugan, Jayron
Simeon, Mary Anne
Tandas, Rose Ann
Tubo, Jason

Professor:
Dr. Robert M. Doctor

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 I. BIOGRAPHY

➢ Chinese immigrant
➢ Born on January 5, 1953, in
Fujian, province of China
➢ He studied at University of
Santo Tomas with a course of
Chemical Engineering
➢ Father’s Occupation: Chef
➢ Tony acquires an offer to
manage a restaurant in Davao
➢ Tony and his family became a
franchisee in Magnolia ice
cream house.
➢ Cost: P175,000/branch
➢ They got 2 ice cream branches named: Cubao ice cream house : Quiapo ice cream house
➢ He was 20 years old when they opened an ice cream house
➢ After 2 years Tony expanded by serving such as: Chicken and Hamburger. Tony Decided
to rebrand the restaurant: “Jollibee”

Tony Tan Caktiong, the founder of Jollibee, is another of those Chinese immigrant families
who went to the Philippines in the expectation of a better future. Tony was born in Fujian, a
province of China, on January 5, 1953. His father served as a chief at the Chinese Temple in
Binondo. He was able to receive an offer to run a restaurant in Davao because of his father's
cooking abilities. In order to keep the organization progressive, the entire family communicates.
They were able to send Tony back to school in Manila at the University of Santo Tomas because
of the family's hard work. Toni took up a course in chemical engineering.
One day, when Tony and his friend went to the plant for a visit to the Magnolia Ice Cream
plant, young Tony became interested in a franchise poster advertisement for just 17,500 pesos per
branch, an ice cream home. Family savings to spend their 350,000 pesos worth of money to buy 2
franchise branches of the ice cream house. Their two ice cream house armies were named the ice

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cream house of Cuba and the ice cream house of Quiapo. To concentrate on this new business
venture, the whole family went back to Manila. They began selling only ice cream flavors. Tony
was only 20 when they opened ice cream houses in the Philippines, which will eventually be the
leading fast-food chain in the world. As the company progressed, the family began recruiting
trained individuals, such as managers and service crew, to help them cope with the operational
demand.
When Tony expanded by selling hamburger and fried chicken after just 2 years. Not for
long, they sell really good chicken, hamburger and ice cream, line stars to pile up and success is a
continuous matter for them. Tony wanted to rebrand the eatery and leave the name of the ice cream
house on it. As their symbol for a sign of hard work, Tony proposed "bee" as bee is known for
their hard work to produce honey. The "happy" region is often associated with them as the Filipino
community depicts a happy consumer. Tony came up with the word "jolly" to replace the word
cheerful, so the word "Jollibee" came up.

II. Success Story

Tony Tan Caktiong is a Filipino Chinese entrepreneur who set up a two-outlet ice cream
parlor business in the city of Manila. It was 1975 when he began his business. His father used to
operate a kitchen in Fujian,China, which was where Tony’s association with the food services
business began.
Even though his ice cream parlor business was doing well, Tony wanted to expand in the
foods business – in the form of a fast-food outlet chain. He was inspired by the global popularity
of companies like McDonald’s which was planning to enter the Philippines during that time, but
Wendy’s and Burger King already had a presence in the Philippines.
Tony established his own chain of seven hamburger outlets in 1978 under the name
Jollibee. He did not get a franchise like Wendy’s or McDonald’s. Tony and his brother went to the
US in 1979 to study the fast-food business. They spent a couple of weeks looking at the kind of
equipment used, the retail outlets, the food served and various other things. Tony decided to copy
almost each and every aspect of US fast-food major, particularly McDonald’s and benefited from
tested business practices. In so doing he avoided ‘reinventing the wheel.’

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 Tony was aware that Jollibee could not compete with McDonald’s which had financial
muscle and decades of expertise in the business. But by establishing Jollibee in 1978, Tony pre-
empted McDonald’s entry into the country.
Jollibee’s strong focus on issues such as product development, operational excellence,
customer service, marketing and promotion, and social responsibility, and the leadership helped it
become the market leader in the Filipino fast-food industry, beating all the multinational
companies. The company has globalization strategies and future prospects in the light of the new
challenges it is facing in foreign markets.
As years go by, the Jollibee group of companies grew bigger. Tony Tan Caktiong acquired
and established a couple other food chains including Chowking, Red Ribbon, Greenwich,
Delifrance and Mang Inasal. Aside from bringing Jollibee, Chowking, and Red Ribbon to other
countries, they’ve also established new food chains in China and Taiwan which suit the tastes of
the people there.
As of 2016, Tony Tan Caktiong ranked 6th in Forbes’ Philippines’ 50 Richest. He was also
awarded the Entrepreneur of the Year and the Ernst and Young Entrepreneur of the Year in 2004.

III. Birth of Jollibee

1978 when Jollibee was formally inaugurated in the Philippines by the family. One of the
key strengths that they have is the concept of serving Filipino comfort foods to the consumer.
1980, when McDonalds, the international brand, entered the scene as Jollibee's main competition.
Ultimately, by integrating Filipino sweet mix into their specialty, Jollibee was able to understand
the Filipino market.
Jollibee continues to prosper throughout the year, and as of now, Jollibee has a franchise
fee of 25 million pesos on the market. Taking the number one place in the fast-food chain industry
in the Philippines, but also beginning to dominate branches around the globe. As the business
expanded several branches, other fast food chain companies such as Chowking, Greenwich,
Delifrance, Red Ribbon and Mang Inasal were also able to acquire. Greenwich was one of Tony's
first acquisitions in 1994. Tony retained the initial Greenwich Pizza recipe that preserves the flavor
that fits the taste tastes of the local market.

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IV. Tony Tan Caktiong’s Awards

▪ Agora Awardee for Outstanding Marketing Achievement

▪ Triple A Alumni Awardee of the Asian Institute of Management (AIM),
▪ TOYM Awardee for Entrepreneurship
▪ World Entrepreneur of the Year award in Monaco.
▪ Two-time Star of Asia Awardee of BusinessWeek International,
▪ Lifetime Achievement Awardee of the Hong Kong based Asian Chain Restaurant
Operators and Suppliers Series.
▪ Master Entrepreneur award and Entrepreneur of the Year award by Ernst & Young
▪ Management Man of the Year by the Management Association of the Philippines in 2002.
▪ Asia’s Leading Companies in the Philippines from 1994 to 2004 by the Far Eastern
Economic Review
▪ It was recognized by Forbes Asia as one of the “Best under a Billion” companies in Asia
and as one of Asia’s Leading Companies in the Philippines from 1994 to 2004 by the Far
Eastern Economic Review
▪ World Entrepreneur of the Year in 2004.
▪ The company was voted Most Admired Corporation in the Philippines from 1998-2004,
2006, 2009-2010.
▪ No. 1 in innovation from 1997-2010 and Corporate Reputation in 2009 by The Asian Wall
Street Journal.
▪ Finance Asia also named JFC as one of the Best Managed companies in the region from
2010- 2013;
▪ Employer Branding Institute and World HRD Congress bestowed to JFC the recognition
of being one of Asia’s Best Employer Brand in 2011 & 2013.
▪ Global Filipino Executive of the Year Award- 2014
▪ JFC was also included in Forbes Asia’s Fabulous 50 Companies in 2015, an annual listing
of the most outstanding companies in the Asia-Pacific region.
▪ Philippine Retailers Association’s (PRA) President Award as the Pillar of Brand
Globalization during the 21st Outstanding Filipino Retailers Awards 2019.

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 ▪ Asia Pacific Tambuli Lifetime Achievement Awards 2019- Gold Tambuli with McCann
World group Philippines for kwentong Jollibee: Restoring the Joy of Love for the Cynical
in the Seasons Celebration category; four Bronze awards in the Family-Centered Brand
category for kwentong Jollibee Mother's Day Series, kwentong Jollibee biyahe, kwentong
Jollibee Grand Thank You Project: A joyful tribute to hardworking lolo’s and lola’s, and
Sarap ng Pamilya (Chickenjoy Campaign) and a Bronze award in the Seasons Celebration
category for kwentong Jollibee High Five (Father's Day).

V. Tony’s Secret of Success

“If you dream big and put your dream into action you will indefinitely make mistakes. But
don’t be scared to make mistakes just be quick to regain recognize them learn from the fast as you
can”

Setting the Right Mindset

Tony and his family took a big step into staking their savings in open up a food chain that
made them the leading food chain business of today. There have been a lot of failures along the
way, and not everyone believes in the magic of Tony's dream. Tony holds a positive mind
throughout the trial process that it is impossible and he can resolve anything. Tony got her mom's
characteristic of having a positive mindset. Without worrying much about the result, Tony's mom
always does her best as long as she does her best. Most of Tony's friends advise them to sell out
Jollibee when McDonalds came into the picture, as he may not be able to do it in the midst of the
globally renowned competition. In spite of the giant rivalry, he is fighting face to face, Tony keeps
his attitude optimistic. We wouldn't have Jollibee today if he had given in during that time and
sold out his business.

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Dream Big
In all his inspiring speaking, Tony would always say that dreams are free, that striving for
something is free. During the era when Tony only started 2 small ice cream houses at the age of
22, Tony's dream of setting up a world-renowned food chain company could seem unlikely. Tony
is holding on to this dream and working hard to make it happen. It's not a question of how big your
dreams are, how committed you are to doing things to make the dream come true.

Learn from Your Mistakes

In doing business, errors are inevitable. Each mistake has a random impact. Whatever you
put up in a snap can make or break it. Tony believes that making mistakes is also a chance for
improvement in learning. You can learn from it, recognize your mistakes, and recover as fast as
you can. Jollibee is one of Tony's most notable mistakes when they thought that roasted chicken
would sell more than their crispy fried chicken to the Filipino consumer. To overcome the
challenges, they switch quickly from chicken grilled chicken to crispy fried chicken. Make your
mistakes in climbing your building blocks to the top.
Taking a look back at his whole journey. Tony is very happy to take the opportunity, take
the chance, and work hard for it. He is very grateful for the support he has received from his family
who have never left his side in taking major steps in his career, because in the past he may have
made poor decisions not with them. He dreams high, works hard and achieves his dream with acts
that make him the owner of the nation's largest fast-food chain. It should be integrated with
perseverance and hard work to believe in the beauty of your dreams, to hold on to it in times of
trials and difficulties and to give whatever it takes to make your dream come true.

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 VI. Business during Pandemic

Filipino restaurant operator Jollibee Foods is set to open 171 stores globally and renovate
96 outlets this year, aiming to capture prime locations made available in a weak economic climate
brought on by the corona-virus pandemic. While that number of planned new stores is less than it
predicted prior to the advent of Covid-19, the company still sees an opportunity to expand despite
an extremely challenging start to the year globally. Jollibee Foods will devote some resources to
the establishment of new delivery and take-out services – including unmarked delivery outlets
without dine-in facilities – in anticipation of a slow return to business-as-usual following the
resolution of the pandemic.
The well-known bee, Jollibee, first took care of its family. Through its chairman and
founder Tony Tan-Caktiong, Jollibee Foods Corporation allotted PhP1billion as its emergency
response fund amid the corona-virus pandemic. The fund will cowl the wages as well as the 13th-
month pay of its personnel and associate employers. Its charitable arm, the Jollibee Group
Foundation, has donated P220million well worth of its meals products—that include Jollibee,
Chowking, Mang Inasal, Red Ribbon, Greenwich, Burger King, to title a few—that were allotted
to front-liners and families in need all through this health crisis.

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 VII. References:

Fenol, J. (2019). Jollibee’s Tony Tan Caktiong to local businesses: Believe you can
become world class. Retrieved from: https://news.abs-cbn.com/business/06/21/19/jollibees-tony-
tan-caktiong-to-local-businesses-believe-you-can-become-world-class
Asia CEO Awards. (2014). Retrieved from:
https://web.facebook.com/AsiaCeoAwards/posts/last-year-tony-tan-caktiong-chairman-ceo-of-
jollibee-foods-won-our-global-filipi/1089051874457836/?_rdc=1&_rdr
Manilastandard.net (2019). Jollibee bags accolades at Asia Pacific Tambuli Awards
2019. Retrieved from: https://manilastandard.net/spotlight/298993/jollibee-bags-accolades-at-
asia-pacific-tambuli-awards-2019.html
Manila Times (2019) Aim Honors Jollibee Foods Corporation founder Tony Tan
Caktiong retrieved from https://www.manilatimes.net/2019/07/08/public-square/aim-honors-
jollibee-foods-corporation-founder-tony-tan-caktiong/580866/
APEC. (2015). ENTREPRENEUR OF THE YEAR AWARD TONY TAN CAKTIONG.
Retrieved from: https://enterpriseasia.org/apea/philippines/awards/ph-2015/tony-tan-caktiong/
Retrieved from http://www.filentrep.com/success-stories/tony-tan-caktiong-success-
story-of-
jollibee.htm#:~:text=Tony%20Tan%20Caktiong%20was%20a,when%20he%20began%20his%2
0business.&text=Tony%20established%20his%20own%20chain,franchise%20like%20Wendy's
%20or%20McDonald's.
Lagdamen, M. A. J. M. J. (2020, May 19). Tatler Heroes: Filipinos Leading The Fight
Against Covid-19. Tatler Philippines. https://ph.asiatatler.com/society/tatler-heroes-filipinos-
leading-the-fight-against-covid-19
Jollibee foods vows to make the most of COVID-19 opportunities globally. (2020,
September 6). Inside Retail. https://insideretail.asia/2020/05/26/jollibee-foods-vows-to-make-
the-most-of-covid-19-opportunities-globally/