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Module 5
Term and Year Term 1 2020
Qualification : BSB50215 Diploma of Business
Unit Code: BSBMKG501
Unit Title: Identify and evaluate marketing opportunities
Task 1: Case study & short questions

Assessment
Task 2: Short questions
Student Name: Yamkanta Parajuli
Student ID No:
Assessor’s Name:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted,
candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or
submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only
achieve competence when all assessment components listed under procedures and specifications of the assessment
section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is
assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did
Not Submit (DNS) will be recorded.
Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs
the leaner about the assessment process, and provides the learner with the opportunity to challenge the result
of the assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies
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BSB50215 Diploma of Business/ BSBMKG501/ 2020/ T1/ Assessment Tool Task 1 & 2 Page 1 of 20
held by the learner no matter how or where they have been acquired and, (3) the unit of competency and
associated assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements
covers the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their
practical application, (3) assessment to be based on evidence that demonstrates that a learner could
demonstrate these skills and knowledge in other similar situations and, (4) judgement of competence is based
on evidence of learner performance that is aligned to the unit/s of competency and associated assessment
requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable
irrespective of the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module
of unit of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a
judgement to be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would
mean that any form of plagiarism or copying of other’s work may not be permitted and would be deemed
strictly as a ‘Not Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, submit the assessment via the student learning management system to your trainer along with the
completed assessment coversheet.
 Refer the notes on eLearning to answer the tasks
 Any additional material will be provided by Trainer
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.

 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be
provided with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge.
You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit
of competency.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
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Task 1
The candidate will demonstrate skills and knowledge required to investigate marketing opportunities.
You will analyse a real organisation or simulated business to identify two marketing opportunities, research potential new
markets, assess opportunities with respect to contribution to the business, and explore innovative approaches. You will
then prepare a brief presentation for marketing peers to support and explain the two marketing opportunities you have
identified.
You may base your analysis and report on BBQfun simulated business and requires you to identify and evaluate marketing
opportunities for your chosen organization or utilizing the BBQfun case study. Identify two marketing opportunities for the
organisation on your chosen organisation’s market and business needs in terms of:
 comparative market information

 competitors’ performance
 customer requirements
 legal and ethical requirements
 market share
 market trends and developments
 new and emerging markets

 profitability
 sales figures
Task 2
To complete the unit requirements safely and effectively, the individual must:
 Identify and document changes needed to current operations to take advantage of viable marketing opportunities
 Estimate resource requirements for changed operations
 Determine and communicate viability of making changes to current operations to key stakeholders
 Document newly identified marketing opportunities and required changes
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Task 1
 Identify two marketing opportunities for the BBQfun’s market and business needs in terms of:
Characteristics Overview What does it mean for BBQfun?
o High population growth of 5% per

year
o New homes and renovated homes
 Queensland overview
growing from a base of 50,000 per
year
o Low unemployment of 4.7%.
a. comparative market information
o Our immediate geographic target is

the area of Brisbane with a
population of 2,000,000 It depend everything on the good market. For
example, if they have quality product well and the
Geographic o A 30 km geographic area is the market price is cheaper than the other market then
average store market footprint business can grow rapidly on some year.
o The total targeted population is
estimated at 450,000.
o Male and female

o Ages 20–50
As it is clearly seen that the literate percentage is
o High percentage of young high as well the age is between 20 – 50. It means
professionals who work in the the business can take advantage from the middle
Demographic central business district aged people and the average household income
o High percentage have completed also has high percentage. So, that there is a great
undergraduate/postgraduate study potential of market growing.
o An average household income of

over $70,000.
o Has a limited selection but

significant depth. On business, everything depends upon the
competitors ‘performance
quality product and the price. If the product and

o All Australian made and no
significant marketing or promotion. price is good in comparison to others then
there will be good potential of market
o The price point is high, but the
expanding. Not only the price sometimes
quality of products is quite good.
The Yard people look after the quality product. If they
o Not in south east Queensland and found something usual on product, they don’t
considering e-commerce options. show problem on price point. On 2020, people
o Considered potential treat for don’t go to office to buy product, they just look
entering market through e- online and order the product. It means e-
b.
commerce because of large commerce is increasing day by day.

distribution network
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Characteristics Overview What does it mean for BBQfun?
o Broad range of outdoor lifestyle

products including trinkets and Because of competitors, there is a huge variation
furnishings. on price. Some market sells the product on
o Lots of cheap imports and cheaper way in order to increasing the market
concentrating on established value of their product. Sometimes they can’t sell
markets. their product even though they have more stuff to
BBQ’s R Us
sell because of technology. Nowadays people but
o Strong in the replacements
the products from online. On online there is variety
competitors ‘performance (cont.)
segment.
of choices for clients so the business looks after
o Has one store in Brisbane as
the client’s recommendation and comments as well
mostly in Melbourne and Adelaide.
as feedback for their growing business.
o Considering e-commerce options.
o Large operations of only a few

stores per city.
o Mass markets outdoor lifestyles at Most of the people on 20th century, they love
good value prices as there are no outdoor lifestyle. They love to go out and enjoy
imported goods. their life. Here also there is a good mass at outdoor
b.
o Extensive advertising and its lifestyles and e-commerce takes the good market
goods are pitched at low to on this century. Because of online buy and sell
Outdoors
medium quality. product and the easy way of buying products from
o Strong in the replacement e-commerce, the online products is increasing day
segment rather than new and by day such as Amazon, e-bay and so on. On
refurbished dwellings. Brisbane, most people buy products from online so
there is good strength of market value price.
o Gaining strength in Brisbane
market. Considering e-commerce
options.
Factors What does it mean for BBQ fun?
There are many online markets. So that people have variety of options while buying the
Selection – a wide
products. IF the product is good and the price is cheap then people will be attracted.
choice of options.
Otherwise they will move to another market which is suitable for them.
customer requirements
Accessibility – the Not only have the products, people also looked after the location. They always check the
customer needs easy
location for their easy access. If they found the location and products is easy to buy then will
access to the store
go towards it. While buying the products from online customers always check the deliver days.
with minimal
inconvenience. If the products take long time to deliver, they will look after another online site.
Customer service – the While selling the stuffs, the seller must know how to deal with the customer. If they give good
c.
customer needs expert reasons about the product quality, guarantee and services about products, then customer feel
customer service to satisfaction and there will be good potential of market expanding. If the seller is rude to
help sort through
customer and can’t explain properly about the products, then the market can’t progress
choices.
effectively.
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Factors What does it mean for BBQfun?
Competitive pricing –
the customer needs all
customer requirements (cont.)
products/services to
be competitively
priced.
Flexible payment – the

Payment plan is very important while buying the items. There are different kinds of payment
customer needs easily
managed payment methods such as online payments, debit or credit, cashier checks, cash. If the customer found
plan. the flexible payment, then they will be satisfied and more attracted towards it.
Quality guarantees –
While buying the products, customer checks the quality guarantees. If there is at least 3 year
c.
the customer requires

three year product guarantees offered on the products, people don’t have problem to buy the products. At least if
guarantees (as offered the items is damaged after some months because of poor quality, they will get the new one on
by most competitors). replacement of damaged one.
In the case of BBQfun’s marketing performance, we can see from the table below suggesting its findings of survey of
500 customers as follows:
Survey questions New builds Renovators Replacements What does it mean for BBQfun
If there is good and quality product, there will be
great potential of product on market value.
Have visited BBQfun
70% 70% 50%
in previous month
Have bought a
BBQfun product in 70% 65% 50%
previous month
If there is good customer service and good

customer behaviour, then company can growth
rapidly. It is clearly shown on survey.
Customer service is
90% 95% 60%
essential
Reasonable and satisfaction price is crucial on

marketing. If the product is cheaper on comparison
Price is most to other seller then customer will be attracted
10% 20% 95% toward this product.
important
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People love home-made brand. It is seen that most
of the customer buy Australian product rather than
Australian made is foreign product.
80% 65% 55%
important
To save time and easy life process people buy

items from online. The survey question already
proves that most of the customers buy products
Will buy online 100% 100% 100% from online.
Easy access for their product is online delivery.

Product on their home without any travel. So there
Will pay for online is 100% satisfaction on online delivery.
100% 100% 100%
delivery if chosen
Loyalty customer 30% 20% 10%
Types of What it is about: How does it impact BBQfun

legislation
legal and ethical requirements
It a legal act which is providing the rules and

Competition and Consumer Act
It is an act of the parliament of regulation throughout all over the Australia. It

Australia. The Act is the legislative means they don’t only look after their local people.
vehicle for competition law in There will be equal rights between national and
Australia, and seeks to promote international people, no discrimination. They must
2010
competition, fair trading as well as be ethical to others, no rude behavior and equal
providing protection for opportunities among all.
consumers.
d.
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To make the life easier and more reliable the
Australian government is working on to use
Australian e-commerce model
the things on electronic way. The Australian

government is using this way on common
wealth bank also. If they have to send any
bank statement to users, they can send
through electronic way.
Association - Direct Marketing Code
Australian Direct Marketing
of Practice
BBQfun’s comparative market information is largely determined by independent competition where they
focuses on locally produced products and they have a collective market share of 48%. In 2009, the national
outdoor lifestyle market reached $300 million. Outdoor lifestyle sales were estimated to grow by at least 6%
for the next few years. This growth can be attributed to several different factors:
Factors What does it mean for BBQfun
Disposable income means the expenditure on household

market share
activities and saving after income taxes. Two income

The greater disposable household income from families will be helpful on some point but if they can’t afford
two income families and they can handle the household cost from another point
it hard to run the family. They must have ability to effort
e.
future plan.
If the products is affordable and the interesting, then

The greater availability of affordable and there will be chance of more clients of using such
interesting quality imports with the high value of products. If there is quality of more local products and
the Australian dollar good market sells within the county then the national
import value will be increased.
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Even on 20th century TV is popular among people.
While watching some program on TV shows, there will
The marketing by popular TV lifestyle
be some ads below the screen it means we can
programmes.
informed the products details through such ad.
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Before buying the items people check the quality of

products. They will compare the products between two
Item quality – the preference for high quality
different markets which is best for them. Which products
items is increasing as customers are learning to
meet the customer requirements such products can
appreciate the quality differences.
expand rapidly on market. If the quality is good and more
reliable to customers, such products will be sold more.
Market trends and developments
Unique – our patrons appreciate the

opportunity to include outdoor lifestyles in their
home that stand out from the mass-produced
and low-quality items.
Nowadays people look after the variety of choices. If

Selection – people are demanding a larger the product has many offer, they will demand such
selection of choices; they are no longer product. There are no longer accepting of limited offer.
accepting a limited offer in outdoor lifestyles.
f.
A growing market in a high growth area with a

significant percentage of the target market still
not aware of BBQfun value proposition.
Increasing sales opportunities outside of our

new and emerging markets
store locations – south east Queensland.
Trending of online sales. More reliable and easy to buy,

no need to go towards office and store to buy the
products. They can save time while buying on online
Growing opportunity for online sales.
and variety of choices and offer included on online
sales. So there is increasing of online sales day by
day.
g.
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Economy - the real estate market in south east

Queensland continues to rise in price, and with
it the disposable income of the population.
profitability
Political - the present Government focus and

emphasis in future legislative direction will be
about growth and productivity
h.
2014 2015 2016 How does it impact BBQfun

Total sales
sales figures (forecast)
$11,000,000 $12,000,000 $15,000,000

Gross profit
$5,110,000 $6,500,000 $7,500,000

i.
Task 2
Complete the following activities individually.
1. Return on investment is the ratio of money of an investment relative to the amount of money invested. Provide a
brief discussion on:
For example, an investment in Restaurant is expected to generate returns

a. Average rate of of $22,000 in the first year, $32,000 in the second year, and $36,000 in the
return third year. The average of this amount is $30,000. The initial investment
was $300,000, so the average rate of return is 10%.
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Payback period means the certain period of time it takes to cover the investment cost of any
involvement business. We can calculate on this way.
b. Payback period Cash Flow Year 1 = Cash Inflow Year 1 = Cash Outflow Year 1
c. Net present value
Profitability index refers to the value investment ratio (VIR) or profit investment ration (PIR). It also
describes an index which shows the relationship between the costs and benefits of a proposed
d. Profitability index project, as shown in the following ratio:
= PV of future cash flow / initial investment
2. Provide a brief discussions on what are the considerations for an investment appraisal of new opportunities:
Financial resources refer to the money used for the development of business. Small business will
a. Financial resources have problem to get bank loan while the large investment business will get bank loan and they can
invest on their plan project.
b. The purchase of To do business, different kinds of equipment or machines are required. For example, while doing
equipment or cleaning business, we need squeeze, move, chemical, and move bucket.
machines
Every business needs buildings. Some of them have their own buildings while others don’t have.
c. Buildings They rent a house or apartment to do business.
d. Other assets for the Other necessary assets for the develop of new products are machinery equipment, rent or house,
develop of new Financial resources, Budget and time.
products
3. Discuss the various key investment considerations when deciding on new opportunities:
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a. Scale of the Scale of investment refers to the cost advantages which the company takes by decreasing cost on
investment products. Every business achieve economic by increasing production and decreasing food cost.
b. Length of time
before investment
yield returns
c. Length of time to
pay back the
investment
d. Expected profits
from the
investments
e. Alternative
investment be
better used
elsewhere
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4. New products and services have a direct effect on revenue generation which is the key reason for a business being
able to stay competitive and enabling it to reach its goal of continually making a profit. It is therefore imperative that
written plans keep the business and new product on track. Discuss the reasons for identifying and documenting
changes needed to current operations to take advantage of viable marketing opportunities.
a. Identify what is to be
achieved
b. SMART goals
c. Timeframes
d. Types of resources
required
e. Risk analysis of
resource
requirements
f. Stakeholder
communication
strategy
g. Revised marketing
plan
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5. Ensure organizational changes to service an increased or different customer base including provision for continued
quality of service to existing customers. Discuss the possible issues that may cause customer service to suffer:
a. Operational
disruption
b. Customer
inconvenience
c. Staff training to
support services
lacking
d. Incomplete
infrastructure to
support new
product/ services
e. New product/
services
information
incomplete/ not sent
f. Equipment/ facility
not working
properly
g. Inaccurate
marketing
resources
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6. Building on your answers to Assessment Week 1, your task now is to briefly draft out the newly identified marketing
opportunities and required additional information to the company’s marketing plan.
a. Summary
SWOT
Market analysis
analysis
PEST
analysis
b.
Market segmentation
New market
New
business
idea
c.
d. New market
objectives
e. Marketing strategies
New market
Product
New
business
idea
New market
Price
New
business
idea
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New market
Promotion
New
business
idea
New market
Place
New
business
idea
f. Budget
g. Risk assessment
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Assessment Submission Checklist to be completed by the Trainer/Assessor
Unit name: BSBMKG501 Identify and evaluate marketing opportunities
Assessment: Task 1
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide and present a market development proposal?
2. Provide an analysis for a given case study?
3. Submit within agreed timeframe?
During the demonstration or observation of skills/ meeting the performance

criteria, did the candidate do the following (please  ):
Yes No Assessor’s Notes (if any)
1.1. Analyse information on market and business needs to identify

marketing opportunities
1.2. Research potential new markets and assess opportunities to enter,

shape or influence the market in terms of likely contribution to the
business
1.3. Explore entrepreneurial, innovative approaches and creative ideas for

their potential business application, and develop into potential
marketing opportunities
2.1. Identify and analyse opportunities in terms of their likely fit with
organisational goals and capabilities
2.2. Evaluate each opportunity to determine its impact on current business

and customer base
2.3. Use an assessment of external factors, costs, benefits, risks and

opportunities to determine the financial viability of each marketing
opportunity
2.4. Determine probable return on investment and potential competitors
2.5 Describe and rank marketing opportunities on their viability, and likely
contribution to the business
3.4. Determine and communicate viability of making changes to current

operations to key stakeholders
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Feedback and result outcome for Task 1 (please  )
Satisfactory
Not Yet Satisfactory
Re-assessment required
Unit name: BSBMKG501 Identify and evaluate marketing opportunities
Assessment: Task 2
Did the student complete and provide evidence for the following (please  ): Yes No
1. Answered all questions sufficiently?
2. Provide a brief draft for the newly identified marketing opportunities and required additional information
to for a given case study?
3. Submit within agreed timeframe?
Has the learner proven they can (please  ): Yes No
2.3. Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial
viability of each marketing opportunity
2.4. Determine probable return on investment and potential competitors
3.1. Identify and document changes needed to current operations to take advantage of viable marketing
opportunities
3.2. Ensure organisational changes to service an increased or different customer base include provision for
continued quality of service to existing customers
3.3. Estimate resource requirements for changed operations
3.5. Document newly identified marketing opportunities and required changes
Feedback and result outcome for Task 2 (please  )
Satisfactory
Not Yet Satisfactory
Re-assessment required
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Assessment Summary Result (please  )
Task 1 Observation & demonstration S NYS DNS
Task 2 Short questions S NYS DNS
Final Assessment Result for this unit C NYC
Feedback is given to the student on each Assessment task YES NO
Feedback is given to the student on final outcome of the unit YES NO
The result of my performance in this unit has been discussed and explained to me (please place signature below)
Student Signature Date
Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are carried out as required
by the Principles of Assessments (Clause 1.8 of the Standards for RTO 2015).
Trainer/ Assessor’s Initials Date
Appeal Process (only for mitigating circumstances)
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook
Student Signature Date
V2020.T1. 1.0

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Module 5

Term and Year Term 1 2020

Qualification : BSB50215 Diploma of Business

Unit Code: BSBMKG501

Unit Title: Identify and evaluate marketing opportunities

Task 1: Case study & short questions

Student Name: Yamkanta Parajuli

Assessment submission (new) requirements

Assessment deadlines penalty

Resources required for this Assessment

Please read the following instructions carefully

 This assessment is to be completed according to the instructions given by your assessor.

 comparative market information

 new and emerging markets

Characteristics Overview What does it mean for BBQfun?

o High population growth of 5% per

o Our immediate geographic target is

o Male and female

o An average household income of

o Has a limited selection but

quality product and the price. If the product and

commerce because of large commerce is increasing day by day.

o Broad range of outdoor lifestyle

o Large operations of only a few

Factors What does it mean for BBQ fun?

Flexible payment – the

the customer requires

If there is good customer service and good

Reasonable and satisfaction price is crucial on

To save time and easy life process people buy

Easy access for their product is online delivery.

Loyalty customer 30% 20% 10%

Types of What it is about: How does it impact BBQfun

It a legal act which is providing the rules and

It is an act of the parliament of regulation throughout all over the Australia. It

the things on electronic way. The Australian

Factors What does it mean for BBQfun

Disposable income means the expenditure on household

activities and saving after income taxes. Two income

If the products is affordable and the interesting, then

Before buying the items people check the quality of

Unique – our patrons appreciate the

Nowadays people look after the variety of choices. If

Factors What does it mean for BBQfun

A growing market in a high growth area with a

Increasing sales opportunities outside of our

store locations – south east Queensland.

Trending of online sales. More reliable and easy to buy,

Economy - the real estate market in south east

Political - the present Government focus and

2014 2015 2016 How does it impact BBQfun

$11,000,000 $12,000,000 $15,000,000

$5,110,000 $6,500,000 $7,500,000

Complete the following activities individually.

For example, an investment in Restaurant is expected to generate returns

c. Net present value

Unit name: BSBMKG501 Identify and evaluate marketing opportunities

1. Provide and present a market development proposal?

2. Provide an analysis for a given case study?

3. Submit within agreed timeframe?

During the demonstration or observation of skills/ meeting the performance

1.1. Analyse information on market and business needs to identify

1.2. Research potential new markets and assess opportunities to enter,