Professional Documents
Culture Documents
In April 2001, Toyota adopted the "Toyota Way 2001", an expression of values and conduct
guidelines that all Toyota employees should embrace. Under the two headings of Respect
for People and Continuous Improvement, Toyota summarizes its values and conduct
guidelines with these five principles:
1. Challenge
2. Kaizen (improvement)
3. Genchi genbutsu (go and see)
4. Respect
5. Teamwork