Tujuan Perseroan untuk

memasyarakatkan kehidupan yang

berkelanjutan (kehidupan yang ramah
lingkungan dan memberikan manfaat
sosial), telah mendapat sambutan yang
semakin baik. Konsumen saat ini semakin
peduli mengenai dari mana produk
yang mereka gunakan berasal, di mana
produk-produk tersebut akan berakhir,
dan bagaimana produk-produk tersebut
meningkatkan kehidupan. Hal ini terlihat
dari kinerja pasar: Merek-merek Unilever
Indonesia dengan tujuan sosial atau
lingkungan yang kuat bertumbuh lebih
cepat dbandingkan merek lainnya
pada tahun 2019. Manajemen berfokus
untuk menginvestasikannya kembali
di merek-merek yang berlandaskan
tujuan mulia, mendorong inovasi yang
lebih berpengaruh dan menciptakan
siklus pertumbuhan yang didorong oleh
tujuan.
The Company has had to
contend with the fundamental
transformation that is taking place
in the market. Shifts in the way
people access information, the
way they shop, and how they make
decisions about their purchases
are challenging us to understand
these changes and rethink how we
do business. At the same time, the
Company has had to grapple with
sluggish consumption by stepping
up efforts to accelerate market
growth.
The Company’s purpose of making
sustainable living commonplace
has growing resonance. Today’s
consumers are thinking more about
where the products they use came
from, where they end up, and what
they do to improve lives. This is borne
out by market performance: Unilever
Indonesia brands that represent
a clear social or environmental
purpose grew faster than our other
brands in 2019. Management
focused on reinvesting this in our
purpose-led brands, driving more
impactful innovations and creating
a virtuous circle of purpose-driven
growth.

outperformed against a backdrop

of subdued market growth, as
it continued a transformation
that is laying the foundations for
sustainable, long-term growth.
Our Operating Context in
2019
Amid a slowing global economy
and domestic uncertainty related to
the presidential and parliamentary
election, the year was characterised
by declining public and private
investment and weak demand
for commodities. Although the
government made successive
interest rate cuts to stimulate
growth and investment while taking
measures to keep inflation low and
reduce currency volatility, household
consumption and government
spending remained subdued. This
was reflected in Indonesia’s GDP
growth of 5%.
The generally positive consumer
sentiment was not reflected in FMCG
market growth, which remained
relatively flat in 2019 as consumers
opted to spend in non-FMCG sectors,
such as travel, entertainment, and
telecommunication costs.
Assessment of the Board of
Directors’ Performance
We were pleased to see a return to
consistent growth in 2019. This was
delivered by driving competitiveness
in our core and transforming the
portfolio.