1.

Introduction

…………. is pleased to provide …………… with the following social media proposal. The intent of the proposal is to
deliver a complete social media and integrated marketing solution designed to improve net revenue results as well as
customer loyalty and engagement.

………………… will provide social media consulting and execution services in the following areas:

1) General Analysis and Social Marketing Integration Consulting

2) Social Media Strategy Development and Execution
3) Daily Social Media Management Services

Social Media Strategy and Execution

The proper and effective use of Social Media is to build community, conversation and relationships with your audience.
There are significant opportunities for …….. achieve gains within this medium. Currently, …………… is missing most
social components, thereby forfeiting opportunities to engage clients, prospects and fans. Furthermore, there are significant
opportunities to optimize existing marketing and branding efforts to leverage the social components to attract additional
prospects, customers and revenue.

Through consulting, strategy and executing in cooperation with ………. will direct the proper implementation of Social
Media channels that will further build the brand, loyal customer base and community from September 2017 to ………...
Some of the activities that will be included in the program are:

1) General Social Media Strategy and Social Integrated Marketing consulting.

2) Formal Analysis of current marketing deployment, Social strategy development and integration.
3) Social Media Account creation, management and daily responsibility, including Facebook and Twitter.
4) Fanpage custom landing page design and implementation.
5) Twitter page custom background design and implementation.
6) Development and execution of a social content strategy
7) Management of Fanpage posting -We will be posting 2 times per day per fan page
8) Management of Twitter posting -We will be posting 3+ times per day per fan page
9) General text, photo, video and other posts to Social Media umbrella sites.
10) Social Media cross pollination and marketing integration plan and executions, ensuring all client channels are
integrated and draw on one another.
11) Responding and engaging with fans and followers to build relationships.

2. Goals
Our goal is to achieve results from Social Media activities. However, in order to achieve these goals, we will make sure
that our activities are efficient and focused on specific goals.
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S o cia l Media
Social M ed ia
B u sin e ss G
Business o als
Goals S o cial M
Social e d ia G
Media o als
Goals A c tiv ities
Activities

Campaigns
Campaigns
Grow following
Grow following
Goals
Business Goals

Content
Content
Awareness
Awareness

Monitor
Monitor and
and engage
engage
Boost engagement
Boost engagement
Business

Decision
Decision Win Sales
Win Sales Promote Sales
Promote Sales

Monitor for support

Monitor for support issues
issues
Retention
Retention Brand evangelism
Brand evangelism
Nurture
Nurture relationships
relationships with
with
VIP customers
VIP customers

a. Gain visibility into key business metrics

As we manage social media activities and experiment with different strategies and promotions, we will be able to see
which tactics work. For example, what types of posts are generating the most engagement? Or which Facebook
‘Comment to Enter’ giveaway campaign has the most entries? Analytics and metrics are core to developing an
understanding of which activities are driving your business forward best.

b. Specific Social Media Goals

While these are not the only social media goals, here are ones that we commonly target during engagements.

i. Grow social following and fan base

Growing a following and fan base will help increase the
reach for social media activities. It will increase the potential
for virality to occur on popular posts, thus exponentially
increasing the audience for your messages.

ii. Increase engagement

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and
carefully planning an appropriate mix of promotional versus informative posts will be critical in increasing
engagement.

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iii. Convert fans into leads

Sometimes fans are not ready to buy just yet, but moving them along in your sales funnel is your goal.
Encouraging fans to register for a blog, free download, or event can grow your leads and increase your
options for contacting them later.

 We will promote your lead generation pages and links on social media.

iv. Get sales

Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to
move customers down that path. Special coupon promotions or sales on social media can lead to immediate
purchases. Better yet, when people share their purchase activity, the sales can snowball.

 We will promote sales, discounts, special offers that lead to purchases, and
where possible, track sales resulting from social activities.

3. Getting Set Up
It’s easy for us to get started with the following steps:

a. Social Accounts and Profiles

We will create social media accounts for ……………. and add relevant personnel to the page admins.

4. Establishing Roles and a Workflow

a. Roles
Our approach to managing social media is to make sure that roles are clearly defined, whether there is one or multiple
team members.

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Content Creators Subject Matter Expert...............Respond

Subject Matter Expert...............Respond to
to
Content Creators Campaign
Campaign Manager
Manager
Community ManagerMonitor support issues assigned to them by
Community ManagerMonitor support issues assigned to them by SalemAge & ...............
.........................
......................... "Community Manager"
Manager" SalemAge & ...............
"Community

Approve posts by Define campaign

Assign Write Posts
"Content Creator" ideas

Manage posting Manage and run

Curate Content
schedule campaigns

Collaborate with
"Content Creator" to
get creative content

Collaborate with
"Community
Manager" on posting
schedule

b. Workflow
It’s important for you to know the general processes we use for posting, scheduling posts, monitoring and engaging.

Workflow for Scheduling Posts

Subject Matter
Subject Matter Community
Community
Prepare Drafts Expert
Expert Edit/Finalize drafts Manager
Manager
Approve drafts Schedule final
Or give feedback approved posts

Content Creator
Content Creator Content
Content Creator
Creator

5. Activities
We are proposing the following types of activities for our engagement (sections 6-10). However, we understand that
your social marketing needs are fluid and these activities will also need to be adjusted periodically. There may be times
when a high level of monitoring and engagement are needed, for example around a major campaign. Or during content
creation and curation times there may be more activity in creating and scheduling posts.

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6. Posting /Content Curation

………….. will curate content for posting to your social media profiles, making sure that you stay in front of your fans
and followers. We will determine the types (categories) of posts such as company promotional, educational, informative,
and humor, as well as the schedule and frequency of posts for each social network.

a. Approvals
If approvals are required for any types of posts or for a particular social
profile, we can follow an approval process which we mutually agree on.

b. Content Curation of Blog

We will review relevant websites and blogs to see if there are articles of
interest to your fan base. Posting these serves to develop a positive
image for you and causes fans to pay more attention to your posts than
others.

7. Monitoring & Engagement

Social monitoring of all profiles is a critical activity because fans require fast response to questions, comments, and
complaints. If approvals are required for responses, it may be appropriate for us to acknowledge a fan and then respond
later. Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions. These are
accomplished quickly and efficiently by our team.

There may be cases where the team member monitoring engagement is not able to respond because they don’t know the
answer. In these cases a SME (subject matter expert) may be required. It is possible to assign a social post for followup,
similar to how a customer support case is assigned. This will create a social case and the person assigned will be notified
by email that a post is waiting for their follow up or response.

8. Promotions - Social Campaigns

We are excited to propose the management of social media Campaigns which tie into your marketing initiatives and
fit your goals. An integrated social media campaign is more than just posting promotions for a sale, giveaway, or
contest you wish to run.

We will monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or as
long as six months. We are uniquely able to provide summarized - campaign level analytics for the social activities in the
campaign. Campaign results can be compared to each other so the best offers, giveaways, or contests can be replicated.

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9. Analytics & Reporting

It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail
we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just
activities.

a. Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base growth,
demographics, post reach, and engagement (retweets, likes, comments etc.). If we notice anything
unusual, we collaborate to find solutions, and make adjustments accordingly.

b. Report creation
We will create a summary report for you about activities and results for the period. Content of the report can be
customized depending upon the objectives and any specific campaigns or focus for the time period.

Below is a sample of potential report charts from the Dashboard which could be included in your report.

Here is a sample of the Campaign Dashboard which provides campaign level analytics on the series of posts.

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10. Other Activities

a. Key hashtags to use
Commonly used #hashtags in posts will be documented and their appropriate use described, so we can be diligent and
consistent with the use of hashtags in posts.

11. Summary
……………… is uniquely positioned to provide you with the social media management services and results you need to
help grow your business or achieve your goals. We hope that you now have a detailed view into how we manage social
media for our clients, and have the confidence you need to ……………………………. for this engagement.

12. Fees

Activities Rate
Posting & Content Curation Facebook (………………..) $ 80.00
Posting & Content Curation Twitter (……………………..) $ 60.00
Posting & Content Curation Youtube (……………) $ 60.00
Posting & Content Curation LinkedIn (…………………..) $ 80.00
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Monitoring & Engagement $ 40.00

Promotions & Social Campaigns Facebook (………………..) for 2 months $ 336.00
Promotions & Social Campaigns Twitter (……………………..) @ $98/m for 2
months $ 196.00
Promotions & Social Campaigns Youtube (……………………..) @ $7 per day per
Fan Page $ 80.00
……………………….) @ $7 per day per Fan Page $ 60.00
Analytics & Reporting $ 40.00

Total Per Month $ 836.00

13. Fan Page Growth Rate

An average of 45 fans per day will follow each of …………….RS’s facebook page, translating to ………….fans for each fan
page after approximately 180 days (excluding Sundays) from the day of commencement. Where AMTEC MOTORS
requires a growth rate of more than 45 fans per day, a commensurate rate will be applied.

14. Accepted

……………………. Signature ………………………… Signature

Agency Contact Name (Printed) Client Contact Name (Printed)

Date Client Contact Job Title

Date

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