MANLIGUEZ, MARIA IZALYN O.

BAFPRED
BSBA FM4 10/22/2020

Case Study 2

1) What analytics solution is needed by the company?

 Predictive analytics is the analytics solution needed by the company.

2) What are the necessary components to solve the problem? Identify and explain.
 The necessary components to solve the problem are the predictive analytics and
data mining. ictive analytics addresses customer attrition, customer conversion,
online purchase pattern, product adoption and customer online behavior in which
the company’s objective focuses to its customers focuses on customer retention,
company’s services, and the costing. Therefore, the com
a. Customer Profiling.
b. Identifying Customer Requirements.
c. Finance Planning and Asset Evaluation
d. Resource Planning.
e. Competition.

3) Why should analytics to be used instead of just hiring more client service managers?
 Analytics should be used instead of just hiring more client service managers as
analytics
4) Given the CRISP-DM approach that makes use of the following steps providing
predictive analytics solution:
a. Business Understanding.
b. Data Understanding.
c. Data Preparation.
d. Modeling.
e. Evaluation.
f. Deployment.
5) Explain why data understanding and data preparation are important in this analysis
solution.