Final Year (E&TC Engg.

) (Sem-I) (New CBCS) Prelim Examination 2023

Business Intelligence

Max Marks: 70

Instructions:

1. All questions are compulsory

2. Assume suitable data if necessary.
3. Answer MCQ/objective type questions on page no 03 only. Don’t forget to mention
Q.P Set(P/Q/R/S) on top of page.
4. Use of nonprogrammable calculator is allowed.

Q.No.1 MCQ/ Objective Type Question Paper (1x14=14Marks)

1 The objective of Business Intelligence is

A. To support decision-making and complex problem solving.

B. To support information gathering.

C. To support data collection.

D. To support data analysis

2 Decision making process is of phases.

A. Three B. Five

C. Two D. Six

3 Which of the following is NOT a component of a Decision Support System (DSS)?

a) Data Integration b) User Interfaces
c) Decision Trees d) Data Warehousing
4 Which of the following is NOT an essential component of a Decision Support
System (DSS)?
a) Data sources b) User interfaces
c) Supply chain management d) Data modeling
5 Which of the following is NOT a common application of data mining?
a) Fraud detection in financial transactions
b) Targeted marketing and customer segmentation
c) Monitoring weather patterns
d) Healthcare diagnosis and treatment prediction
6 What is OLAP (Online Analytical Processing)?
a) A programming language for data analysis
b) A database management system
c) A set of tools and techniques for multidimensional analysis
d) A data visualization software
7 Which of the following is NOT a common data mining algorithm?

a) Decision Trees b) Regression Analysis

c) Data Cleaning d) Clustering
8 Which of the following is NOT a common data mining algorithm?

a) Decision Trees b) Regression Analysis

c) Data Cleaning d) Clustering
9 Which methodology is closely associated with Six Sigma and focuses on problem-
solving using a structured approach?
a) Total Quality Management (TQM) b) Just-In-Time (JIT)
c) Lean Six Sigma d) Agile Management
10 What is a Balanced Scorecard primarily used for?

a) Balancing the company's budget b) Evaluating employee performance

c) Monitoring and measuring multiple aspects of organizational performance
d) Tracking stock market fluctuations
11 How can a business apply relational marketing principles to address customer
complaints effectively?

a) Ignoring complaints to avoid negative interactions

b) Providing standardized responses to all complaints
c) Listening to the customer's concerns, empathizing, and offering personalized
solutions
d) Transferring all complaints to a different department
12 A marketing manager is using regression analysis to predict the impact of
advertising spending on sales revenue. Which level of marketing modeling is
being applied?

a) Descriptive modeling b) Predictive modeling

c) Prescriptive modeling d) Diagnostic modeling

13 How can financial modeling and forecasting be applied to support business

decisions?

a) By automating customer relationship management

b) By predicting future marketing trends
c) By providing insights into future financial performance based on various
scenarios
d) By analyzing past sales data
14 What role do optimization models play in logistics planning?

a) They make logistics planning more complex.

b) They help streamline and makelogistics planning more efficient.

c) They eliminate the need for logistics planning altogether.

d) They only apply to specific industries.

 Section-I

Q.No.2 Solve any Four of the Followings (4*4 Marks= 16 Marks)

a What are the advantages of making decision using business intelligence over
making decision without business intelligence?
b List and explain types of decision according to their nature.
c What is data mining? List the real-life application of data mining.

d Explain the fundamental concepts of business reporting. How does business

reporting contribute to informed decision-making within organizations?
e What is relational marketing? What are the objectives of relational marketing?
Q.No.3 Solve any two of the followings (2* 6 Marks=12 Marks)

a Explain the optimization models for logistic planning.

b Compare and contrast different types of charts and graphs commonly used
in data visualization.

c What are the various factors that influence a rational choice while making
decision in problem solving?

Section-II

Q.No.4 Solve any Four of the Followings (4*4 Marks= 16 Marks)

a Draw and explain business intelligence architecture.

b Illustrate the factors that influence rational choice?

c Explain the process of data mining with suitable diagram.

d Define Business Performance Management (BPM) and discuss its role in
optimizing organizational performance.

e What do you understand by market basket analysis?

Q.No.5 Solve any two of the followings (2* 6 Marks=12 Marks)

a What are slow wave structures? Explain why helical slow wave structure is
preferred over others in TWT.

b Illustrate cubes and multidimensional analysis in data mining.

c What are various types of decision according to their nature? OR Explain

structured, unstructured and semi-structured.