Professional Documents
Culture Documents
© Ipsos | Components
Earth Day GBDec | Oct
2020| 192020
April | Version 1 | Public
| Version | Internal/Client Use Only
1 | Public
Summary: public support a green recovery
Seven in ten consider climate change as serious a crisis as Covid-19, and a similar proportion
feel their government will be failing them if it doesn’t act on climate change now. Two thirds
globally support a green economic recovery from the crisis.
71% globally agree 70% in GB say the 65% of the global 59% in GB would be
that in the long term, government will be public support a put off voting for a
climate change is as failing them if it ‘green’ economic political party whose
serious a crisis as doesn’t act now to recovery from the policies don’t deal
Covid-19. In GB this is combat climate Covid-19 crisis. In GB seriously with climate
66%. change. Globally this this is 58%. change. Globally this is
2
figure is 68% 57%.
© Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Summary: public no more willing to change
their climate behaviours than they were in 2014
A majority globally, and in Great Britain say they
are likely to make changes this year, but the
proportion saying this has not increased since a
comparable Ipsos survey in 2014. The changes
we are most likely to make are mainly lower
effort and lower impact.
In Great Britain the public are most likely to say
they will avoiding products which have a lot of
packaging (59%) and to avoid buying new,
repairing or buying second hand instead (49%).
4
© Ipsos ©
| Earth
IpsosDay
| Earth
GB Day
2020|
GB April
2020|2020
April
| Version
2020 | Version
1 | Public
1 | Public
Seriousness of World 71% 21%
climate change in China 87% 11%
comparison to Mexico 84% 12%
Covid-19 India 81% 13%
France 76% 17%
Country data
Spain 73% 20%
Q. To what extent do you agree or disagree Japan 72% 18%
with the following:
Italy 72% 20%
In the long term, climate change is as serious
a crisis as Covid-19 is Brazil 71% 20%
Germany 69% 24%
Russia 67% 22%
Great Britain 66% 26%
Canada 64% 29%
Australia 59% 33%
United States 59% 32%
9
© Ipsos ©
| Earth
IpsosDay
| Components
GB 2020| April
Dec 2020
| Oct 19
| Version
| Version
1|1Public
| Public | Internal/Client Use Only
Change
Top environmental since 2018
Global warming/climate change 37% +7
issues around the Air pollution 33% +3
world Dealing with the amount of waste we generate 32% +2
De-forestation 26% +3
Global data
Water pollution 25% +1
Q. In your view, what are the three Depletion of natural resources 20% -1
most important environmental Future energy sources and supplies 18% -6
issues facing [COUNTRY] today?
That is, the top environmental Over-packaging of consumer goods 15% +4
issues you feel should receive the Wildlife conservation 15% +1
greatest attention from your local
leaders?
Overpopulation 15% +1
Emissions 14% +2
Poor quality drinking water 12% -2
Flooding 11% -1
Future food sources and supplies 9% -4
Soil erosion 6% =
None of these 1% -1
Don't know 3% -3
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 to Friday, March 6, 2020
10 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 32%
South Korea 60%
New Zealand 48%
Dealing with the amount Italy 48%
Hungary 46%
of waste we generate Canada 44%
Japan 43%
Country data Great Britain 40%
Russia 39%
Poland 39%
Argentina 37%
Australia 37%
Q. In your view, what are the three most Spain 36%
important environmental issues facing US 35%
[COUNTRY] today? That is, the top France 30%
environmental issues you feel should receive Belgium 29%
the greatest attention from your local Germany 28%
leaders? Netherlands 28%
Sweden 28%
Dealing with the amount of waste we South Africa 26%
generate Peru 25%
China 25%
Colombia 23%
Chile 23%
Saudi Arabia 23%
Malaysia 22%
India 22%
Mexico 20%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 to Brazil 18%
Friday, March 6, 2020 Turkey 14%
11 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 37%
Global warming/ Japan 54%
South Korea 51%
climate change Canada 44%
Italy 44%
France 44%
Germany 44%
Australia 42%
Country data Malaysia 41%
US 41%
New Zealand 40%
Q. In your view, what are the three most Spain 39%
important environmental issues facing Great Britain 39%
[COUNTRY] today? That is, the top India 38%
environmental issues you feel should receive Netherlands 38%
the greatest attention from your local Hungary 38%
leaders? Peru 37%
Sweden 36%
Global warming/climate change Chile 36%
China 36%
South Africa 36%
Mexico 33%
Colombia 33%
Turkey 32%
Belgium 31%
Brazil 31%
Poland 30%
Argentina 30%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February Saudi Arabia 25%
21 to Friday, March 6, 2020 Russia 13%
12 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 11%
Great Britain 37%
Brazil
Flooding Argentina 28%
31%
Peru 26%
Malaysia 23%
Italy 18%
Japan 15%
Country data France 14%
Spain 11%
Q. In your view, what are the three most Netherlands 10%
important environmental issues facing Saudi Arabia 9%
[COUNTRY] today? That is, the top Belgium 9%
environmental issues you feel should receive Sweden 8%
the greatest attention from your local US 8%
leaders? India 8%
Australia 8%
Flooding New Zealand 7%
Poland 7%
Canada 7%
Colombia 7%
South Africa 6%
Turkey 6%
Mexico 5%
Germany 5%
Russia 5%
China 5%
Hungary 4%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Chile 2%
to Friday, March 6, 2020 South Korea 1%
13 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 15%
Belgium 35%
Germany 35%
Over-packaging of Sweden 32%
New Zealand
consumer goods Great Britain
25%
25%
Canada 24%
Netherlands 24%
Country data France 21%
South Korea 20%
Saudi Arabia 18%
Q. In your view, what are the three most China 17%
important environmental issues facing Italy 16%
[COUNTRY] today? That is, the top Spain 15%
environmental issues you feel should receive Hungary 15%
the greatest attention from your local Poland 14%
leaders? Brazil 14%
Australia 13%
Over-packaging of consumer goods Russia 12%
Malaysia 12%
Japan 9%
Turkey 9%
US 9%
India 6%
South Africa 5%
Chile 5%
Mexico 3%
Argentina 3%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21
Peru 3%
to Friday, March 6, 2020 Colombia 3%
14 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 33%
South Korea 55%
India 53%
Air pollution Hungary 47%
Poland 46%
China 45%
Colombia 45%
Country data Mexico 43%
Italy 42%
Malaysia 40%
Chile 37%
Q. In your view, what are the three most France 37%
important environmental issues facing Peru 36%
[COUNTRY] today? That is, the top Russia 35%
environmental issues you feel should receive Spain 33%
the greatest attention from your local Belgium 32%
leaders? Saudi Arabia 31%
Turkey 29%
Air pollution Brazil 28%
Netherlands 27%
Germany 25%
US 24%
Great Britain 24%
South Africa 24%
Sweden 24%
Japan 23%
Canada 23%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February Argentina 22%
21 to Friday, March 6, 2020 Australia 12%
New Zealand 9%
15 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 15%
India 31%
South Africa 30%
Over population Netherlands 29%
Turkey 26%
Australia 24%
Great Britain 24%
Mexico 20%
Country data Belgium 20%
Peru 19%
New Zealand 17%
Q. In your view, what are the three most
Sweden 17%
important environmental issues facing
US 14%
[COUNTRY] today? That is, the top China 14%
environmental issues you feel should receive Colombia 13%
the greatest attention from your local Germany 13%
leaders? Saudi Arabia 13%
Over population France 12%
Canada 10%
Hungary 10%
Argentina 8%
South Korea 7%
Spain 7%
Chile 7%
Italy 7%
Japan 7%
Brazil 7%
Poland 6%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Malaysia 5%
to Friday, March 6, 2020 Russia 3%
16 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 18%
Sweden 36%
South Africa 33%
Future energy sources Germany 30%
and supplies Australia
Japan
29%
29%
Poland 26%
Hungary 23%
Country data Turkey 23%
Great Britain 22%
South Korea 21%
Q. In your view, what are the three most New Zealand 20%
important environmental issues facing Canada 20%
[COUNTRY] today? That is, the top Belgium 19%
environmental issues you feel should receive Saudi Arabia 19%
the greatest attention from your local Spain 18%
leaders? Netherlands 18%
US 18%
Future energy sources and supplies China 16%
Chile 16%
Malaysia 15%
France 15%
Italy 13%
Argentina 11%
India 11%
Brazil 10%
Mexico 8%
Colombia 7%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Russia 6%
to Friday, March 6, 2020 Peru 4%
17 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 14%
Russia 29%
Sweden 26%
Emissions Netherlands 25%
Spain 22%
Italy 22%
China 21%
Belgium 19%
Country data Poland 18%
Great Britain 16%
Q. In your view, what are the three most Canada 16%
important environmental issues facing Australia 15%
[COUNTRY] today? That is, the top New Zealand 14%
South Korea 14%
environmental issues you feel should receive
US 14%
the greatest attention from your local
Colombia 13%
leaders?
Chile 13%
Emissions Saudi Arabia 13%
India 11%
Mexico 11%
Hungary 11%
Germany 10%
Brazil 9%
Japan 8%
Peru 8%
South Africa 8%
France 8%
Argentina 5%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Turkey 3%
to Friday, March 6, 2020 Malaysia 1%
18 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 15%
Australia 25%
China 23%
Saudi Arabia 22%
Wildlife conservation Brazil
Spain 20%
22%
Hungary 19%
US 18%
Country data Poland 17%
Canada 17%
Q. In your view, what are the three most France 17%
important environmental issues facing Netherlands 17%
Germany 16%
[COUNTRY] today? That is, the top
Russia 16%
environmental issues you feel should receive
Belgium 15%
the greatest attention from your local Great Britain 15%
leaders? New Zealand 14%
Wildlife conservation South Africa 14%
Chile 13%
Colombia 13%
Malaysia 13%
Mexico 12%
Peru 11%
India 10%
Sweden 10%
Argentina 9%
Italy 8%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February Japan 7%
21 to Friday, March 6, 2020 South Korea 6%
Turkey 5%
19 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 26%
Russia 59%
Brazil 51%
De-forestation Colombia 48%
Argentina 46%
Mexico 42%
Turkey 37%
Chile 37%
Country data Peru 35%
Poland 34%
Q. In your view, what are the three most India 29%
important environmental issues facing Malaysia 29%
[COUNTRY] today? That is, the top Belgium 25%
environmental issues you feel should receive Spain 24%
the greatest attention from your local France 23%
leaders? Japan 20%
Hungary 20%
De-forestation Germany 18%
US 18%
Australia 18%
Italy 18%
Netherlands 17%
Canada 15%
Great Britain 14%
China 13%
South Korea 11%
Sweden 11%
New Zealand 11%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Saudi Arabia 10%
to Friday, March 6, 2020 South Africa 9%
20 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 20%
Chile 45%
Turkey
Depletion of natural Mexico
36%
34%
resources Colombia
Peru 26%
28%
France 24%
Russia 22%
Country data Saudi Arabia 22%
China 22%
Spain 21%
Q. In your view, what are the three most Malaysia 20%
important environmental issues facing Australia 20%
[COUNTRY] today? That is, the top US 20%
environmental issues you feel should receive Argentina 20%
the greatest attention from your local South Africa 19%
leaders? New Zealand 16%
Sweden 16%
Depletion of natural resources India 16%
Belgium 16%
Canada 15%
Germany 14%
Japan 14%
Italy 14%
Netherlands 13%
Hungary 13%
Poland 12%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February
South Korea 10%
21 to Friday, March 6, 2020 Brazil 10%
Great Britain 9%
21 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 9%
Turkey 24%
Australia 17%
Future food sources and South Africa 17%
supplies Japan
Sweden 13%
15%
Mexico 40%
Brazil 37%
Russia 37%
New Zealand 35%
Country data South Africa 35%
Chile 33%
Q. In your view, what are the three most Malaysia 31%
important environmental issues facing India 30%
[COUNTRY] today? That is, the top Hungary 29%
environmental issues you feel should receive China 28%
the greatest attention from your local US 24%
leaders? Canada 22%
Turkey 20%
Water pollution Poland 20%
France 18%
Sweden 18%
South Korea 17%
Spain 16%
Italy 15%
Belgium 15%
Netherlands 15%
Saudi Arabia 15%
Germany 12%
Australia 11%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February Japan 9%
21 to Friday, March 6, 2020 Great Britain 7%
23 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 12%
South Africa 30%
Argentina
Poor quality drinking Turkey
21%
20%
water Mexico
India
18%
18%
Chile 17%
US 16%
Country data Peru 16%
Saudi Arabia 16%
Russia 15%
Q. In your view, what are the three most New Zealand 14%
important environmental issues facing Malaysia 13%
[COUNTRY] today? That is, the top Brazil 12%
environmental issues you feel should receive China 12%
the greatest attention from your local Colombia 11%
leaders? Sweden 11%
Italy 10%
Poor quality drinking water Canada 10%
Poland 9%
Hungary 9%
Belgium 8%
Spain 7%
France 7%
Germany 7%
Australia 5%
South Korea 5%
Netherlands 5%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February
21 to Friday, March 6, 2020
Japan 3%
Great Britain 3%
24 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
World 6%
Malaysia 15%
Italy
Soil erosion Saudi Arabia
12%
11%
Turkey 11%
Chile 10%
China 10%
Colombia 8%
Country data Argentina 7%
India 5%
Q. In your view, what are the three most Spain 5%
important environmental issues facing France 5%
Mexico 5%
[COUNTRY] today? That is, the top
Poland 4%
environmental issues you feel should receive
Australia 4%
the greatest attention from your local New Zealand 4%
leaders? Belgium 4%
Soil erosion US 4%
Japan 4%
Brazil 4%
Germany 4%
Peru 4%
South Korea 4%
South Africa 3%
Hungary 3%
Netherlands 3%
Great Britain 3%
Canada 2%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday, February 21 Russia 2%
to Friday, March 6, 2020 Sweden 1%
25 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Climate change
26 ©©Ipsos
Ipsos| Earth
| Components
Day GB 2020|
Dec | April
Oct 192020
| Version
| Version
1 | Public
1 | Public
| Internal/Client Use Only
Desire for government World
Colombia
68%
87%
12%
5%
action to combat South Africa
Chile
84%
83%
7%
9%
climate change Peru
India
82%
81%
7%
7%
Malaysia 80% 3%
France 77% 7%
Country data Spain 74% 6%
Brazil 74% 10%
Q. To what extent do you agree or disagree
South Korea 73% 7%
with the following statement? Hungary 71% 7%
‘If [Country]’s government does not act now Turkey 71% 13%
Italy 71% 8%
to combat climate change, it will be failing the Argentina 71% 8%
people of [Country]’ Great Britain 70% 11%
Mexico 69% 16%
Belgium 67% 12%
China 66% 11%
Japan 66% 10%
Australia 65% 18%
New Zealand 63% 14%
Poland 63% 13%
Canada 60% 17%
Germany 58% 17%
United States 57% 22%
Sweden 55% 24%
Netherlands 55% 21%
Saudi Arabia 51% 16%
Russia 35% 27%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday,
February 21 to Friday, March 6, 2020 Strongly agree/tend to agree Tend to disagree/strongly disagree
27 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Role of climate World 57% 15%
change in shaping India
Colombia
75%
72%
8%
9%
political party Peru
Chile
71%
70%
11%
10%
support Brazil
Italy
67%
66%
9%
9%
Hungary 64% 9%
Country data South Africa 64% 10%
Spain 64% 10%
Q. To what extent do you agree or disagree Mexico 62% 13%
with the following statement? Argentina 59% 12%
Great Britain 59% 15%
‘‘If a political party’s policies don’t deal
Malaysia 59% 7%
seriously with climate change, this would put Sweden 58% 22%
me off voting for them’ South Korea 58% 12%
France 56% 10%
Australia 55% 22%
Netherlands 53% 25%
Canada 52% 20%
New Zealand 52% 19%
Germany 51% 17%
Belgium 51% 14%
Poland 50% 19%
Turkey 47% 24%
United States 43% 28%
Japan 41% 16%
Russia 29% 32%
Base: 20,590 online adults aged 16-74: Fieldwork dates: Friday,
February 21 to Friday, March 6, 2020
Strongly agree/tend to agree Tend to disagree/strongly disagree
28 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Willingness to take action on climate change - global data
Q. Thinking about things you might do in order to limit your own contribution to climate change, how likely or unlikely would you be
to make the following changes within the next year?
Base: 20,590 online adults aged 16-74: Fieldwork dates : Friday, February 21 to Friday, March 6, 2020
29 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Willingness to take action on climate change – 2020 vs. 2014
Q. Thinking about things you might do in order to limit your own contribution to climate change, how likely or unlikely would you be
to make the following changes within the next year?
2020 55%
Avoiding products which have a lot of packaging
2014 55%
Recycling materials such as glass, paper and 2020 50%
plastic 2014 47%
Saving energy at home, for example by installing 2020 49%
insulation or switching off lights 2014 45%
Avoiding buying new goods, mending what you 2020 49%
have or buying used products instead 2014 47%
Walking, cycling or using public transport instead 2020 43%
of driving a car 2014 38%
Not flying, or replacing some flights with train or 2020 39%
bus journeys 2014 39%
Eating less meat, or replacing the meat in some 2020 38%
meals with alternatives such as beans 2014 38%
Eating fewer dairy products or replacing dairy 2020 33%
products with alternatives such as soya milk 2014 33%
Certain to/very likely/fairly likely
Base: 10,504 online adults aged 16-74 across 12 countries: Fieldwork dates: Feb 21 to Mar 6, 2020, Sep 26 to Oct 10 2014
30 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Full breakdown: change in willingness to take action on Climate
Change since 2014
Q. Thinking about things you might do in order to limit your own contribution to climate change, how likely or unlikely would you be
to make the following changes within the next year?
Certain to Very likely Fairly likely Fairly unlikely Very unlikely Certain not to Doing as much as I can N/A
Base: 10,504 online adults aged 16-74 across 12 countries: Fieldwork dates: Feb 21 to Mar 6, 2020, Sep 26 to Oct 10 2014
31 © Ipsos | Earth Day GB 2020| April 2020 | Version 1 | Public
Willingness to take action on climate change 2020 across
12 comparator countries
Q. Thinking about things you might do in order to limit your own contribution to climate change, how likely or unlikely would you be
to make the following changes within the next year?
Germany
countries
World 29
Britain
Poland
France
Russia
Japan
South
Great
China
Africa
Brazil
% Certain to/very likely/fairly likely
India
USA
Italy
Avoiding products which have a lot of packaging 57% 56% 71% 46% 54% 60% 58% 49% 45% 55% 60% 59% 50%
Recycling materials such as glass, paper and plastic 49% 52% 74% 27% 40% 59% 42% 57% 37% 65% 60% 41% 44%
Walking, cycling or using public transport instead of driving a car 46% 45% 64% 32% 42% 54% 50% 44% 32% 42% 39% 43% 27%
Not flying, or replacing some flights with train or bus journeys 41% 45% 59% 31% 42% 53% 40% 35% 33% 34% 37% 31% 26%
1 Worldwide 29
2 12 country sub-set
3
12 country online
4
14-country study
country study of the 2020 study conducted in on Covid-19 and
worldwide study 2014, for climate change
comparison
29 countries around the world via the A 12 country sub-set of the 29 A 12 country online study, conducted A 14 country online study, conducted
Ipsos Online Panel system. Total countries in the 2020 worldwide via the Ipsos Online Panel system via the Ipsos Online Panel system
base: 20,590 online adults aged 16- study. Total base: 10,504 online between 26th September and 10th between 16th April and 19th April
74 across 29 countries. Fieldwork adults aged 16-74 across 12 October 2014. Total base: 12,135 2020. Total base: 28,029 online
dates: Friday, February 21 to Friday, countries. Fieldwork dates: Friday, online adults aged 18-65 across 12 adults aged 16-74. The countries
March 6, 2020. The countries February 21 to Friday, March 6, countries. The countries reporting reporting herein are Australia, Brazil,
reporting herein are Argentina, 2020. The countries reporting herein herein are Brazil, China, France, China, Canada, France, Germany,
Australia, Belgium, Brazil, Canada, are Brazil, China, France, Great United Kingdom, Germany, India, Great Britain, India, Italy, Japan,
China, Chile, Colombia, France, Britain, Germany, India, Italy, Japan, Italy, Japan, Poland, Russia, South Mexico, Russia, Spain and the United
Great Britain, Germany, Hungary, Poland, Russia, South Africa and the Africa and the United States of States of America.
India, Italy, Japan, Malaysia, Mexico, United States of America. America.
Netherlands, New Zealand, Peru,
Poland, Russia, Saudi Arabia, South NOTE: The sample in 2020 includes NOTE: The sample in 2014 includes
Africa, South Korea, Spain, Sweden, only Great Britain not Northern the United Kingdom of Great Britain
Turkey and the United States of Ireland. and Northern Ireland.
America.