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Scholars differ in how they view and define Globalization and impact on the
world's transformation. Nevertheless, there is an evident overlap as to the
thematic qualities of Globalization (Steger, 2003).
Claudio and Abinales (2018) cited the best description of Globalization
based on the work of Manfred Steger, who states that Globalization
is "the expansion, intensification and accelerations of social (economic,
political, cultural) relations and consciousness across world time and
world space.”
Steger (2003) discussed the distinctive qualities of globalization with the
following key concepts;
1. Expansionism principle
Expansion refers to the creation of connections (networks). This occurs on
various occasions from your simple student organizations to larger and
university-wide associations. As two or more organizations come together
to advocate a social cause, for example, could further create a new form of
organization among them. In politics, for instance, there are established
political parties related and connected to national or international networks
or groups. Most of the time, this connection will form into new, multiple, and
bigger associations of people who have the same ideology or motivation.
Using our sample scenario, the video streaming site – Netflix. Through the
expansionism concept, globalization enables Netflix, Inc. to stream and
earn a profit from over 190 countries. For instance, this trade relation of
Netflix is made feasible with the US and Philippines Free Trade
relations which can be further developed to form other connections or
trade relations later on. Netflix revenue will also depend on these trade
relations thus Netflix and its trading partners will become more
interdependent to create more profit.
2. Intensification and acceleration
The best example of this is the ICTs, such as the internet, that could
transmit information in a matter of seconds. In a jiffy, you can receive and
send messages or share information from distant places. In the Netflix
sample scenario, you can scan and watch your favorite movie or TV series
at no time. The power of technology and the other ICTs play a vital role in
making all these exchanges possible and faster than ever before.
Socio-Cultural dimension
Let us check our understanding of those five scapes of culture through this
short quiz;
Using the five (5) scapes, we can apply and find how the various
dimensions of globalization overlap and intersect with one another in all
aspects of life. To put Appadurai's scapes (F.I.T. M.E.) into perspective,
let's use how YouTube, the biggest video streaming site in the world, can
be applied in the said framework.