Consumerism capitalism,

In England, England the business man Jack Pitman focused on two basic principles in

order to achieve his economic goals number one, client choice and number two, customer

satisfaction. In applying these two principles, Pitman House did not pay attention to the

financial disbursement, which is an actual delivery of funds from bank account or other funds,

and thanks to this financial disbursement visitors started to loan money from the company

without limits because Pitman House did not limited them . The house did not take into

consideration all inclusive packages or the instant crediting of financial account. In this way

the majority of visitors enjoy the act of spending leading unconsciously to consumerism

because the visitors started to loan money in order to buy unnecessary products as quoted: “

Paul Harrison, chief adviser to Martha Cochrane, and in charge of day-to-day strategy,

explains that ‘There are two guiding principles here. A good example of client choice is how you

spend your money – literally. As Ms Cochrane points out, Pitman House could easily have eliminated

any awareness of financial disbursement, by either all-inclusive packages or the instant crediting of a

final account. But research indicated that the majority of vacationers enjoy the act of spending, and,

just as important, that of being seen to spend. So, for those addicted to plastic, there is an Island

Charge Card, diamond-shaped rather than oblong, which takes up the credit limit of your card back

home. ‘’( Barnes 186) . At this point Julian Barnes depicted Britain‘s 1950 credit age. In that

period, companies enabled people to borrow larger sums of money than they could obtain by

saving, and with time loan repayment spread out and people were able to purchase things they

could not afford before. This credit access allowed consumers to buy an unprecedented range

of manufactured goods. a consumer boom started . In the period 1950–65 the sales of private

cars nearly quadrupled from 1.5 million to 5.5 million. Therefore, foreign holidays, clothing

and mod cons came within the reach of ordinary people in ways that would have been

impossible without the existence of credit.

 In England, England project consumerism becomes the productive force. “What’s

happening on the Island is recognition that man is a market-driven animal, that he swims in

the market like a fish in the sea” (Barnes, 2012: 184). In the Theme Park the history of the

country becomes a commodity and a product that can be brought. Sir Pitman sees the history

of his country as a commerce opportunity and a good product to be sold .For this reason, he

and his group transformed the past and the cultural heritage of the original England into a

consumer amusement and also into productive money –making machine, through his perfect

theme park of Wight which is designed specifically to attract the visitors. The island contains

everything that individuals or visitors consider it to be quintessentially English, and in this

way the theme becomes a replica of England‘s famous buildings, figures and sites.

The consumer society in England, England consumes every imitation that the project

provides. From the beginning of the project till the end of the book, England, England project

always gives various alternative contents and spectacles to consume and It becomes proof

that under the consumer society the simulation last for a long time .

The tourism culture initiative in England, England reveals that affluent services from

leisure activities are the key option for fulfilling the wishes of the consumers. When the

problem in the imitation is unsatisfactory for consumes, the producer creates another

imitation. For example, if the actor who is required to imitate Robin Hood did not imitate him

in a good way. The actor is obliged to t create another imitation in order to satisfy the needs of

the consumers. Moreover, the consumption of society and government is beneficial for pitco

shares which belong to jack pitman as quoted “...  the London Stock Exchange endured such a

Black Tuesday ... Pitco shares soared worldwide” (Barnes, 2012: 133) .