Rubrics for the Assessments

Course Code : MGT1022 Course : Lean Start up Management

Semester : Fall 2020 - 21 Slot : TE1
Class Number : VL2020210100311 / VL2020210100312 Instructor : Dr. P. Rajkumar

Theory Component (Individual Activity) – Assignment:

No Indicators Fair Better Good Excellent
0 – 25% 26 – 50% 51 – 75% 76 – 100 %
DA1  Case (Success Story)
 Business environment description
One of the Two of the Three Five
 Metrics
indicators indicators indicators indicators
 Interpretation
 Presentation style
 Case (Indian Success Story)
DA2  Business environment description
 Metrics One of the Two of the Three Five
indicators indicators indicators indicators
 Interpretation
 Presentation style
DA3  Case (Failure Story)
 Business environment description
One of the Two of the Three Five
 Metrics
indicators indicators indicators indicators
 Interpretation
 Presentation style
DA4  Case (Indian Failure Story)
 Business environment description
 Metrics One of the Two of the Three Five
 Interpretation indicators indicators indicators indicators
 Presentation style

J Component (Team Activity):

Phase Indicators Fair Better Good Excellent
0 – 25% 26 – 50% 51 – 75% 76 –100%
 Report on assessment of market
 Opportunities for the product /Service One Two
 Value Proposition Three Five
Review I of the of the
indicators indicators
 Customer Segments indicators indicators
 Business blue print
 Business Model for your project
 Market plan including Digital Marketing
One of the Two of the Three Five
Review II  Legal, Regulatory, CSR etc. indicators indicators indicators indicators
 Taxes applicable
 Competition Analysis
 Plan to market of the product/ service
 Finance Plan
 Investment Plan: Angel / VC / Bank
One of the Two of the Four Five
Review III Loans etc.
indicators indicators indicators indicators
 Operational Plan: Profits & Losses /
Cash flow etc.
 Performance Measure
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Guidelines for Project (J Component)
Come out with an idea which is business viable, useful to society, cost and performance effective.
Make presentation of your progress of the idea and may seek for any guidance needed.

1. Project is a Team activity

2. All the reviews are online using MS Team of VIT only
3. All the Team members need to be present during review time
4. Presentation in the review is in PPT format
5. Report to be submitted for final assessment in PDF format per the guidelines of Dean (Academics)
6. After the report is submitted, final review will be conducted. Hence, submit the report before
you come for presentation (only one soft copy per Team)
7. All the aspects mentioned in the criterion of evaluation during reviews.
8. Fix your time slot after consulting with your team members and faculty for reviews
9. No two teams are expected to work on the same problem.
10. Copy from the available, existing reports, between students will be awarded zero mark
without any further enquiries.

Submission Schedule

Digital Max. Mark Submission Submission Mode

Assignments Marks Weightage Due date
DA1 25 25 03.08.2020 Upload in VTOP only in PDF format
DA2 25 25 01.09.2020 (submission in any other mode like email
attachment, hard copy will not be considered
DA3 25 25 30.09.2020
for evaluation)
DA4 25 25 18.10.2020
File Name:
MGT1022F20TE1DAxxxxxxxxxx.pdf

Example
MGT1022F20TE1DA117MIS0113.pdf
MGT1022F20TE1DA217MIS0113.pdf
MGT1022F20TE1DA317MIS0113.pdf
MGT1022F20TE1DA417MIS0113.pdf

J Component Max. Mark Review Dates Submission Mode

Marks Weightage
Review I 20 20 From 8
th
August 2020 onwards PPT format and
th
document to be sent
Review II 30 30 From 12 September 2020 onwards in advance
PPT format for oral
Review III 50 50 From 10th October 2020 onwards review and PDF for
final report

General Instruction:
Students may buy hard or soft copy of “The Lean Startup by Eric Ries (ISBN: 978-0670921607, Penguin)”

Course Objectives:

1. To help students to understand the concepts of Entrepreneurship and Startups

2. To expose students to understand the present practices of an Enterprise in start, operate and measure
performance
3. To render students the theoretical outlook in managing a startup from idea to operation

Expected Course Outcomes on completion of this course the students will be able to:

1. Understand developing business models and growth drivers

2. Use the business model canvas to map out key components of enterprise
3. Analyse market size, cost structure, revenue streams, and value chain
4. Understand build-measure-learn principles
5. Foreseeing and quantifying business and financial risks

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