.

Evaluating Mission Statements

Purpose:
A business mission statement is an integral part of strategic management. It provides direction
for formulating, implementing, and evaluating strategic activities. This exercise will give you
practice evaluating mission statements, a skill that is a prerequisite to writing a good mission
statement.

Instructions:
Step 1. On a clean sheet of paper, prepare a 9 rows × 4 column matrix. Place the nine mission
statement components down the left column and the following three companies across the top
of your paper.
Step 2. Write Yes or No in each cell of your matrix to indicate whether you feel the particular
mission statement includes the respective component.
Step 3. Turn your paper in to your instructor for a classwork grade.