MARKETING OF SERVICES PROJECT ON

Submitted by-
GROUP 10
Juby Jogi 2019MBA016
Reshma Susan Thomas 2019MBA031
S Parvathy Madhu 2019MBA034
B Bhargav Kumar 2019MBA059
Manjeera Anand 2019MBA069
Rashmi Murmu 2019MBA076
Sumana Mudi 2019MBA086
 Founded in 1997 by Reed Hastings and Marc
Randolph in Scotts Valley, California

Initial business model included DVD sales and

rental by mail

available worldwide except in

a few countries

first quarter of 2020, reported a

revenue of $5.77 billion
 DVD Rental
Company, captured
Blockbuster’s
market share

Penetrated the
internet Video
streaming market

Develops original
content
beyond
 VALUE PROPOSITION

Localization of Content
Original Content
Streaming on Demand
without ad interruptions

Easy & unlimited accessibility Multiple viewing options

Offline viewing Affordable pricing model

Algorithmic suggestions based on
(4 different pricing options)
previous watch history
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 SERVICE BLUEPRINT
Debits monthly
Customers Login into Customer watches
payments from
Account chosen videos
customer
Front End

Physical evidence

Customer enters Provide film & television Customer enters chosen

personal details selections payment method

Physical Interaction

Maintain customer Update & maintain

Maintain billing records
records records
Back End

IT Interaction

DATABASES
Film & Television Shows
Customer Records
Billing Records
 NETFLIX - CUSTOMER ENGAGEMENT

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 ● 2008, collapse of its Database - shutdown shipments for 3 days
● Netflix switched to Amazon cloud computing
● Netflix flourished the cloud
● 20,000 servers process its data
● “Netflix uses Amazon more efficiently than the retail arm of Amazon” - Netflix cloud architect
Adrian Cockroft

● 2011, decided to split the DVD and streaming business to Qwikster and Netflix
● Pricing concerns, irate customers and general confusion
● Netflix abandoned the idea and returned to a single brand

Inference:
Even amid chaos of wrong choices, Netflix learned from its shortcomings and always flexibly
accepted change, focussing on the best interest of its customers.
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Thank You !!!