AMWAY

KYC Assignment
By
Group 17
Founder & Current management of the company
● Founders: Rich DeVos & Jay ● Head of Sales: Kok Lay Cheng
Van Andel ● Head of Human Resource:
● Managing Director: Michael Wong Choom Yee
Jonathan Duong ● Head of Marketing: Leong
● CEO: Milind Pant Kok Fong
● CFO: Ng Ai Lee ● Head of Retail Experience
and Customer Service:
Magdline Tay Swee Choo
Vision & Mission of the company
Mission: Through the partnering of ABOs, Employees and the Founding
Families, and the support of quality products and services, we offer everyone
the opportunity to achieve their goals via the Amway Sales & Marketing Plan.

Vision: Amway’s vision is simple: Amway and ABOs work together each and
every day to help people live better and healthier lives. We aim to help people
everywhere discover their potential and achieve their goals by offering better
products and opportunities for the future, and by sharing generously with the
global community.
Business Units and Product Lines/Service Lines
● Amway launches glowing skin product line and CBD facial oil
● Launched a personalized skincare solution with Artistry Signature Select
Personalized Serum.
● Amway India to focus more on immunity-boosting, nutrition products.
● Amway is a key market player in Adult Vitamin Gummies Market, Global
Food Supplement Ingredients Market, Animal Gelatin Capsules Market
and Iron Supplement Market.
Major strategic decisions
● In a unique partnership, ITC’s B Natural and Amway India have
collaborated to launch B Natural+ range for the Indian consumer.
● WWE moves production to Amway Center.
● IT giant TCS signed an agreement with Amway Partners to transform
the latter’s global technology operations.
● Amway India eyes 5-time growth in home delivery orders, to invest Rs
30 crore on supply chain.
● Associations of Surgeons and Amway join hands to distribute hand
sanitiser gel to health service providers.
Impact of COVID-19 on the company and the sector
● Amway enhanced focus on the immunity and nutrition products
category expecting up to 65 percent of its total business to come from it
● All training and meetings with the direct sellers were shifted online
● Amway conducted over 3,041 online training programmes
● In September, Amway India reports 200% surge in home deliveries in
last six months
● The other companies in FMCG sector too shifted their focus from non-
essential categories to health and hygiene category products
Revenue & Profit in the last financial year
Statement of Financial Position as on 31 December,2019 (compared to 2018)

2019 2018
RM ‘000 RM ‘000

Revenue 966,327 972,272

Gross Profit 243,887 240,288

Profit before Taxation 64,551 70,181

Profit net of tax 51,158 54,510

Stock Price
● Drop in the stock
price in Mar’20
due to lockdown.
● Further, sales of
the immunity
supporting
products
increased by 3
times since the
outbreak,
eventually
leading to
increase in the
stock price.
Competitors
Headquarters Latest Service
Michigan, United States 1. Personalized skincare
solution
2. E.g. Artistry Signature Select

Presence
Personalized Serum
● Infused with nature,
perfected by Science,
111 countries
personalized
● Product is 1 base
serum and 5
amplifiers
● Base is powered by
100% Phyto-infused
water
● Exclusive to artistry
THANK YOU
Submitted by:

Paarth Mehndiratta
Rishabh Gupta
Sivaram Kumar
Sahil Gupta
Pallav Jaju