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A Review of Donaldson and

Dunfee’s Ties That Bind:


A Social Contracts Approach
to Business Ethics Timothy L. Fort

ABSTRACT. This article reviews Thomas Donaldson known, I do not want to dwell on them at great
and Thomas Dunfee’s new book Ties That Bind. The detail in this review except in brief in order to
article argues that the book is a helpful elaboration provide context for the reader to appreciate what
of Donaldson and Dunfee’s Integrative Social new ground the book breaks in terms of the
Contracts Approach, particularly with regard to their depth by which Donaldson and Dunfee elabo-
specification of hypernorms. The article also presents
rate their approach. Their elaboration is the
Donaldson and Dunfee’s argument with regard to how
the hypernorm of necessary social efficiency applies
distinctive mark of the book. In addition, I want
to bribery and raises questions about the extent to to focus, somewhat arbitrarily, on two special
which human moral behavior might be hardwired. points of interest.

I. Introduction II. Overview of the book

I picked up my copy of Thomas Donaldson and A. The background of ISCT


Thomas Dunfee’s new book, Ties That Bind: A
Social Contracts Approach to Business Ethics, the day The history of Donaldson and Dunfee’s collab-
that tickets went on sale for The Phantom Menace. oration is well known in the field. Donaldson was
The two events have some similarities. Although one of the pioneers of contemporary business
George Lucas is not likely to become envious of ethics through the publication of Corporations &
Donaldson and Dunfee’s merchandising spin-offs Morality. (Donaldson, 1982) His social contract
resulting from the book, Ties That Bind has been approach to business ethics drew upon classic
eagerly awaited by the business ethics commu- social contract approaches to moral philosophy.
nity for several years. The book does not Dunfee meanwhile, relied upon his jurispruden-
disappoint. It is a thorough, provocative, and tial background to argue that extant social con-
well-written book, which will spur even more tracts provide a source for moral guidance.
commentary on ISCT. (Dunfee, 1991) In their joint work, they have
Because the basics of Integrative Social integrated these two kinds of social contracts to
Contracts Theory (“ISCT”) are now well- accord a significant degree of deference to the
norms local communities determine are appro-
priate while keeping those norms subject to
Timothy L. Fort is an Assistant Professor of Business Law
philosophical understandings of moral appropri-
and Business Ethics at the University of Michigan. His ateness.
work focuses primarily on the corporate structures neces- One of the reasons deference is necessary is
sary to foster ethical business behavior. The Academy of because of “bounded rationality.” In addition to
Legal Studies in Business gave him its Junior Faculty the notions of bounded rationality propounded
Award of Excellence in 1998. by economists such as Herbert Simon and Oliver

Journal of Business Ethics 28: 383–387, 2000.


© 2000 Kluwer Academic Publishers. Printed in the Netherlands.
384 Timothy L. Fort

Williamson, Donaldson and Dunfee argue that scholars have used ISCT’s second-order hyper-
moral rationality is strongly bounded in terms norms successfully. Thus, unless someone is able
of business ethics. This is because business life is to show how such quests to find and apply
“artifactual;” the rules of business life can vary hypernorms fail in light of the success other
widely and are not “natural.” Designing business scholars have had in finding and applying them,
ethics requires sensitive attention to the rules Donaldson and Dunfee remain unconvinced that
determined by local communities. further specification of the source of hypernorms
Thus, tied to the notion of bounded is necessary (Donaldson and Dunfee, 1999, pp.
rationality is the notion of “moral free space.” 74–78).
Communities are entitled to free space to deter- Of course, even the strategy of recognition
mine what is appropriate for their time and place. gets one only so far. If recognition of a hyper-
Provided that members of such communities norm is central to its status as a hypernorm, how
have the capacity to consent to the norms, the do we recognize them? Donaldson and Dunfee
community’s rules are “authentic.” Proxies indi- respond to this question quite specifically. They
cating meaningful consent are the rights to exit list the following eleven kinds of evidence that
and voice in the development of the norms. suggest the existence of a hypernorm and argue
that if two or more of these confirm a widespread
recognition of any ethical principle, a decision-
B. The hypernorm question maker should take that as a rebuttal presumption
that a hypernorm exists. The eleven kinds of
What has generated a good deal of attention evidence are:
since ISCT first debuted is the notion of
“hypernorms.” In order for the local norms to 01. Widespread consensus that the principle
be obligatory (or legitimate), the norms must also is universal.
be in accord with formal philosophy. Donaldson 02. Component of well-known global
and Dunfee provide an elaboration of the notion industry standards.
of hypernorms in Ties That Bind. Paralleling 03. Supported by prominent nongovern-
Charles Taylor’s notion of hypergoods, they mental organizations such as the
define hypernorms as “second order moral International Labour Organization or
concepts because they represent norms suffi- Transparency International.
ciently fundamental to serve as a source of 04. Supported by regional government orga-
evaluation and criticism of community-generated nizations such as the European
norms.” (Donaldson and Dunfee, 1999, p. 50). Community, the OECD, or the
One of the more interesting aspects of the Organization of American States.
book is Donaldson and Dunfee’s defense of 05. Consistently referred to as a global ethical
refusing to identify the source of a hypernorm. standard by international media.
Several scholars in the field have pushed 06. Known to be consistent with the precepts
Donaldson and Dunfee to specify the source of of major religions.
hypernorms. Bill Frederick, for instance, has 07. Supported by global business organiza-
encouraged Donaldson and Dunfee to locate tions such as the International Chamber
hypernorms in the processes of nature (Frederick, of Commerce or the Caux Round Table.
1995) while Don Mayer has argued to locate 08. Known to be consistent with precepts of
them in reason (Mayer, 1994). major philosophies.
In response, Donaldson and Dunfee first rely 09. Generally supported by a relevant inter-
on the human capacity to recognize a hyper- national community of professionals, e.g.,
norm. Regardless of the source (reason or accountants or environmental engineers.
nature), a convergence of intellectual thought and 10. Known to be consistent with findings
the evidence of them as global norms is sufficient concerning universal human values.
to identify them. Second, they are argue that 11. Supported by the laws of many different
Review of Donaldson and Dunfee 385

countries (Donaldson and Dunfee, 1999, Structural hypernorms are those principles that
p. 60). establish and support the essential background
institutions in society. This would include a legal
In providing this list, Donaldson and Dunfee system designed to assure fair trials. Substantive
thus provide a significant amount of specificity hypernorms are fundamental concepts of the
to what a hypernorm is and how we can find it. right and the good such as promise keeping and
In a sense, they use these extant manifestations respect for human dignity.
of norms in order to reinforce and perhaps
identify philosophical criteria for moral behavior.
“What is” thus has a great deal to do with “what III. Two special points
ought to be” or “what is” at least points toward
It is arbitrary to select specific points to discuss.
“what ought to be” might look like. This is an
Undoubtedly, scholars in the field will address a
interesting phenomenological straddle, which
variety of topics raised in the book. Two partic-
may or may not be intellectually convincing to
ular points, however, struck me as worth
critics, but which allows them to plausibly argue
additional attention. The first relates to an
that the burden of proof ought to be shifted to
application of a hypernorm to the perennial
their critics. In legal terms, they have constructed
global ethics question concerning bribery. The
a prima facie case for hypernorms.
second relates to Donaldson and Dunfee’s
In a sense, the argument Donaldson and
comments regarding the extent to which human
Dunfee make seems to be most akin to a kind
beings may be “hardwired” to be ethical.
of natural law. To vastly oversimplify natural law,
if there is an innate moral sense in every human
being, then one would expect to find manifes- A. Necessary social efficiency and bribery
tations of it in every human culture. Moreover,
if human beings have the ability to reason about As an example of a hypernorm, Donaldson and
the good, then we may be able to specify the Dunfee identify “necessary social efficiency.” By
moral goods that are important for human life. this they mean that an action or policy is
(Finnis, 1980) Donaldson and Dunfee do exactly efficient “when it contributes toward the provi-
this when they seek to ground the existence of sion of necessary social goods sufficient to sustain
hypernorms in extant norms and do so while the least well-off members of society at a level
maintaining the necessity of formal moral of reasonable possibility concerning liberty,
philosophy in examining such norms. This health, food, housing, education, and just treat-
parallel is not to argue that Donaldson and ment.” (Donaldson and Dunfee, 1999, p. 119)
Dunfee should locate their argument in natural They establish this hypernorm by arguing that
law. I would expect that they would respond to two necessary goods are fairness and aggregate
such a proposal as they have to the arguments of welfare (Donaldson and Dunfee, 1999, p. 121).
critics already mentioned. That is, they would In order to actualize these goods, one must have
probably remain agnostic about the source of institutions such as private property. Following
hypernorms. It seems, however, that a natural law Aristotle’s argument against Plato, they argue that
approach that takes seriously the laws of nature private property is more likely to be utilized
is an approach very compatible with Donaldson efficiently and productively for the benefit of all
and Dunfee’s project (Fort, 1999). members of society than would be the case if no
Donaldson and Dunfee elaborate three kinds one had private ownership.
of hypernorms: procedural, structural, and sub- Therefore, the economic structure of a society
stantive. Procedural norms are those conditions must be organized so that resources in which
essential to support consent in microsocial con- society has a stake should be efficiently utilized
tracts. These would include notions of exit and and individuals should discharge their role duties
voice, which permit Donaldson and Dunfee to stemming from the economizing parameters of
characterize a community norm as authentic. efficiency strategies in which one participates.
386 Timothy L. Fort

In other words, the least well-off have the best B. Hardwired human nature?
chance of reaching basic goods if resources are
used efficiently, and society should be structured Another issue that Donaldson and Dunfee raise
to allocate resources efficiently and individuals from time-to-time, but do not dwell upon, is the
should fulfill their roles in such a structure. notion that human beings may be hardwired to
This sounds abstractly enough like a hyper- be ethical. This is view advocated recently by
norm and it also has a practical implication. biologists and evolutionary psychologists. James
Focusing on bribery, Donaldson and Dunfee Q. Wilson (1993) and Robert Wright (1994)
make three arguments against it from the per- exemplify the position. Their argument is that
spective of ISCT. First, bribery may violate a role there is a “moral sense” among human beings, a
duty in a principal-agent relationship. An agent conviction substantiated by economist Robert
may extort a bribe for the benefit of the agent Frank (1988) who reports that cheaters do not
herself rather than for the benefit of the prin- dominate in the long term. Donaldson and
cipal. Second, even in those communities in Dunfee also consider Bill Frederick’s case for
which bribery is “accepted” Donaldson and grounding ethics in nature and note that ethicists
Dunfee argue that, in fact, the norm is not can use the argument that nature requires
authentic. They note that bribery is outlawed in cooperation as well as competitiveness as a
all countries. In addition to this evidence that weapon against executives who paint a narrow
bribery then is not a community norm, they cite portrait of Darwinian struggles for survival. For
interviews conducted with executives in coun- Donaldson and Dunfee, the issue is important
tries where bribery is frequent and record the because authentic norms are the product of
disgust of executives at the practice. One may human interactions (Donaldson and Dunfee,
wonder if this reaction was for the benefit of the 1999, p. 155).
audience (an ethicist), but Donaldson and Dunfee Perhaps a better way to tap into the biolog-
make their point sufficiently well to conclude ical human nature would be to characterize
that bribery may occur, but that does not mean human beings as Aristotle and Darwin did. Larry
that it is viewed as moral even by members of Arnhart (1998) has recently argued that Aristotle
communities where it does occur. and Darwin can be linked because, at least in
Third, bribery violates the hypernorm of part, they both carefully considered biological
necessary social efficiency. It does this in two evidence to conclude that human beings are
ways. One way is that it harms political partici- social creatures. By virtue of being social crea-
pation when governmental officials accept bribes. tures, they must elaborate rules by which they
When a government official makes a decision on live together. Those rules are the cultural
the basis of a bribe, he is allocating public specifications of moral behavior (Arnhart, 1998;
resources in a manner not subject to the polit- Fort and Noone, 1999). Thus, as social creatures,
ical control of the public. Accordingly, there is a human beings must use their reasoning capacities
violation of the norm of a society structured to to figure out what rules are necessary to live
provide the least well off the possibility of together. Human beings must in some sense
pursuing basic goods. contract with each other. The basis for this is not
A second way that it violates the hypernorm so much that there is an instinct toward altruism,
of necessary social efficiency is that it skews the but rather simply that human beings are social
efficient distribution of resources. A common creatures.
rationalization for bribery is that no one gets The danger in relying on a “moral sense” is
hurt. Under Donaldson and Dunfee’s analysis, that it suggests that such a sense does not there-
however, the skewing of resources resulting from after need cultural cultivation. One could simply
bribery may very well hurt the least well off. It advise individuals to tap into their biological
would surprise me if this assessment of bribery instincts. Such an approach would be more
is not found by most ethicists as a very helpful therapeutic than moral. A “moral sense” obtains
schema. its ethical character, however, by the reality of
Review of Donaldson and Dunfee 387

human sociability. As Frederick argues, a central Bind: A Social Contracts Approach to Business Ethics
evolutionary adaptation of human beings is our (Harvard Business School Press, Cambridge, MA).
ability to create culture through natural techno- Donaldson, T. and T. W. Dunfee: 1994, ‘Toward a
symbolic capacities (Frederick, 1995). I hardly Unified Conception of Business Ethics: Integrative
think that Donaldson and Dunfee are prepared Social Contracts Theory’, Academy of Management
Review 19, 252–284.
to advocate for a view of business ethics absent
Dunfee, T. W.: 1991, ‘Business Ethics and Extant
from this cultural, philosophical explication of Social Contracts’, Business Ethics Quarterly 1,
moral duties. In raising the notion of human 23–51.
“hardwiredness,” I simply wish to note that (1) Finnis, J.: 1980, Natural Law and Natural Rights
this natural characteristic in fact could be an (Oxford University Press, New York).
advantageous recognition by the field (against a Fort, T. L.: 1999 (in press), ‘A Reconsideration of the
narrower notion of Darwinism) while (2) placing Ethics of Mergers and Acquisitions as a New
the recognition in a human nature of sociability Model for Corporate Governance’, Proceedings of
to preserve the necessity of cultural and philo- the National Academy of Legal Studies in Business
sophical specification. The approach of noting (Annual Conference, St. Louis, MO).
human sociability, it seems, fits more easily into Fort, T. L. and J. J. Noone: 1999 (in press), ‘Banded
Donaldson and Dunfee’s framework and does so Contracts, Mediating Institutions and Corporate
Governance’, Law and Contemporary Problems.
while doing justice to anthropological studies of
Frank, R.: 1988, Passions Within Reasons: The Strategic
human nature. (Fort and Noone, 1999) Role of Emotions (W.W. Norton & Company, New
York).
Frederick, W. C.: 1995, Values, Nature & Culture in
IV. Conclusion the AmericanBusiness Corporation (Oxford University
Press, New York).
Ties That Bind contains much more than what I Mayer, D.: 1994, ‘Hypernorms and Integrative Social
have touched upon in this review. Some of the Contracts Theory’, Proceedings: International
other interesting parts of the book are applica- Association for Business and Society (Annual
tions of their “rules of thumb,” a thoughtful Conference, Hilton Head, SC).
integration of ISCT and stakeholder theory, and Noone, J. J. and T. L. Fort: 1998, ‘Yoda Meets
several international ethics dilemmas. I dwell on Donaldson and Dunfee: A Naturalist Analysis of
Contract Theories of the Firm’, Proceedings of the
only a few here to highlight some of the book’s
National Meeting of the Academy of Legal Studies in
most interesting aspects. In reading Ties That Business (Annual Conference, San Diego, CA).
Bind in the shadow of The Phantom Menace, it Wilson, J. Q.: 1993, The Moral Sense (The Free Press,
strikes me that Donaldson and Dunfee are Jedi New York).
Masters from whom everyone in the field can Wright, R.: 1994, The Moral Animal; Evolutionary
learn a great deal. Psychology and Everyday Life (Pantheon Books, New
York).

References University of Michigan Business School,


701 Tappan Street,
Donaldson, T.: 1992, Corporations & Morality (Prentice Ann Arbor, MI 48109 1234,
Hall, Inc., Englewood Cliffs, NJ). U.S.A.
Donaldson, T. and T. W. Dunfee: 1999, Ties That E-mail: timfort@umich.edu

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