ARTHIGAMYA

FINANCIAL
SERVICES
PURE SKILL
Contents
About Arthigamya .............................................
Vision of Arthigamy ...........................................
Why Choose Arthigamy ....................................
Our Perspective ................................................
Our Services ....................................................
--What to Expect ...............................................
--Key Features ..................................................
Contact US .......................................................
.........................................................................

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ABOUT US

Arthigamya Financial Services Pvt. Ltd. Is an investment and a trading company that provides
full service brokerage, research advisory and financial consulting services to its clients
Arthigamya is a SEBI registered financial intermediary with a mandate to open, manage,
reconcile and close demat accounts under its authorization. Arthigamya offers to professionally
manage your demat accounts to help you create an excellent equity and derivative portfolio.

VISION OF ARTHIGAMYA

We believe that the markets are very safe, very liquid and a highly regulated framework, which
are designed to protect the investors from events such as thefts and fraud. Additionally we
believe that the exposure of investor capital in the securities market via equities, debt products,
insurance, derivatives etc. can help one improve the overall quality of ones finances.

We firmly believe that India is poised for a multi-decade growth phase and this will be realized
in the securities market. Therefore having capital exposed to the markets should be
considered almost mandatory. Our objective is to connect as many people as reasonably
possible to the securities market, to understand their current financial situation and to help
them select suitable asset classes. We believe that we can provide strong value to our clients
by leveraging our trading experience to manage the risk to their capital and to help them
explore and realize the potential of the securities markets.

We worship the markets, the markets have given us many things, money and even identity, we
believe it is highly improbable that a non-full-time trading professional can keep up with the
research and hard work required to repeatedly take positions of a positive expectancy value.
We understand the deep need of having trading professionals manage demat accounts and
therefore our vision is to serve the investment community with risk management skills and to
be the most trusted and the most reliable financial service provider. We are in it for the long
term and are committed to maintaining the highest standards of ethics to ensure that only the
right clients are exposed to product types suitable to their risk objective.

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WHY ARTHIGAMYA

We believe that at the highest level trading and investing is Art at its commercial finest.
Markets are a potentially very high-risk/high-return kind of an environment and actions in the
market warrant full time research, attention and continuous monitoring. Given the potential of
both the risks and the benefits it is our view that the management of your finances in the stock
market must be outsourced to professionals.

Arthigamya specializes in risk management and has a core competence in trading extremely
high-risk asset classes such as stocks, commodity, currency & index derivatives. Our
experienced traders use our in-house developed proprietary trading systems to select and time
their entries (and exits) into various stocks and derivatives, in strict accordance to Arthigamya
money management rules, with the objective of generating industry maximum risk adjusted
returns.

Team Arthigamya includes some of the best traders, dealers, advisors, retirement planners
and research analysts who work with the simple objective, that our investors, after a period of
1000 days, should significantly outperform every mutual fund, AIF and PMS in India and that
all the while, during this period, they should always risk significantly lesser capital than our
cohorts. In short, you should invest with us because we are working with the objective of
generating industry maximum risk adjusted returns.

OUR PERSPECTIVE

Where should you invest and when?

We have listed some of the most common alternatives available, security specific risk profile
and our corresponding perspective for your reference below
Security Name Our Perspective
Term Insurance Individuals who have mortgaged critical assets to fund a liability
should take term insurance. It must also be considered by the
financially poor or in households with low cash reserves where the
income depends on a single person. If you are a student or a first
time entrant in the security markets term insurance and all insurance
linked products are a waste for you.

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Security Name Our Perspective
Health Mandatory. All plans must factor increased medical expenses. Other
Insurance insurances that are essential are property, travel, auto etc. We see
high merit in hedging your risk using insurance products for a near
certain future expense.
PPF It is a long term, government backed, risk free, debt instrument with
triple E status. A one of its kind, this is perhaps the only tangible
subsidy offered to the middle class. If you are an Indian Citizen, we
believe that investing in PPF is mandatory. Currently the limit is set at
Rs 150,000 per person, if you find it difficult to make this investment
then please note that most likely you are likely already in serious
financial trouble.
ULIP Please do not invest in this. The product lacks any certain objective,
so do the investors of these products, who are often first time market
entrants and do not understand fully the Expenses associated with
owning this security. We feel that investing here will mostly be a total
waste of your money.
FD Why? The richest in the world do not park their money in FD`s,
instead they invest in the zero risk treasury or government bonds
issued in domestic currency.
FD`s have a very low probability of failure but can deal a fatal blow in
the event of a bank default. There has to be a serious justification to
park your life savings in an FD. Please note that in 2008, it was the
financial institutions in the most developed economies that collapsed
and back then the govt. bailed the banks. We of course feel that a
poorly managed bank will collapse, but we do not expect the govt. to
always bail them out.
Debt Funds There is merit in investing in them. Dynamic bonds have generally
outperformed in this segment, scoring higher returns than even the
credit risk funds, but in the currently very low interest rate
environment we feel investing into bonds should be held back.
Arbitrage Funds There is merit in investing in them if your holding period is less than
three years but more than one year. While the returns and the risk
profile of these funds has statistically been comparable to debt funds
they are derivative linked and therefore offer LTCG after one year of
holding.

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Security Name Our Perspective
Mutual Funds MF`s have averaged returns of 12% CAGR over the previous decade.
To return this 12% they have shown drawdowns off as much as 85%
of the NAV from the highs. Of course this is pathetic, but what is
worse is that most MF`s of the same segment have similar holdings
and charge you anywhere between 0.8 to 2.5% Expense Ratio! Wait
let that sink it, it is a commission on a life time of blind SIP investment
and for what? Buying into TCS?

No wonder mainstream media runs the campaign that “MF Sahi Hai”.
Yes the idea of investing into equities is correct but given the MF`s
inability to liquidate at critical junctures, we always advise our
investors to buy into stocks directly.
Equities Mandatory for people below the age of 50 but there is serious merit in
owning stocks even if you are 80 assuming you meet the necessary
risk criterion. This is largely because after extensive periods of
consolidation stocks can give strong break outs, but if the investment
is for a short duration, we need to get positioned in stocks that have
already broken out. This means our profit taking for such accounts
has to be sharp and precise.
Derivatives These are the riskiest asset classes in the world. For the risk taken,
derivatives are capable of delivering speculative returns, which over a
few years may be several times the initial principal. Derivatives are
the only products that allow you to short the market and derivative
traders can profit from a fall in the market. Given the highly risky
nature of this asset class, we recommend our clients only to allocate
a very small percentage of their overall portfolio. Given the ability of
this asset class to deliver mega returns, we recommend our clients to
consider including the asset class to their portfolio.
Arthigamya We have a clear understanding of almost all financial instruments,
service providers, and research advisory firms and we believe that it
is not about picking the right stock but rather picking the right
quantities. When we repeat an activity, we are working in the realms
of a process, and as the number of iterations increase the law of large
numbers will come into play. The law is simple, all that can happen
will happen, therefore if we focus on the best trading and investment
practices, do so with discipline and a clear money management plan,
we seriously increase our odds of success.

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Security Risk Profile

What to expect when you choose a particular asset class for investment, listed below is our
perspective and outlined are the details. Our advisors will be more than happy to guide you
through each of these asset classes
Instrument Description Averag Minimum Capital Remarks
e (Rs)
Return
T - Bills Risk free Fails to beat inflation
3%
government Rs 10,000 and tax adjusted returns
bonds of are poor
duration less
than 1 year
G - Secs Risk free Rs 10,000 Benefit from Indexation
6%
government but the average
bonds of duration is over 10
duration more years
than 1 year
Credit Risk Risk profile is Minimal investment
7%
& Debt unclear as Rs 5,000 schemes are possible
Mutual while the via Mutual Funds.
Funds probability of However, Mutual funds
default it low are costly as they
the severity is charge anywhere
very high between 0.5 to 2.5% of
the AUM.

Direct Investments have

a minimum capital
requirement depending
on borrower
requirements. Capital
requirement ranges
from Rs 2 Lakh to Rs 5
crore
Hybrid These Very expensive and
8%
Mutual instruments Rs 5,000 almost useless in the
Funds invest in a event the market
combination of ranges or heads in to
debt and bear territory
equity
products

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 Instrument Description Averag Minimum Capital Remarks
e (Rs)
Return
Equity Pure equity Very expensive and
9%
Linked investment Rs 5,000 almost useless in the
Mutual product event the market
Funds ranges or heads in to
bear territory
Portfolio Product is It is now possible to
20%
Managemen equity linked Rs 50,00,000 manage your down side
t Service and returns as a good fund
are subject to manager is capable
the serious out performing
performance of major indices
the fund
manager
Alternate In addition to Only best fund
45%
Investment equities the Rs 1,00,00,000 managers operate your
Funds - 3 product uses capital. Fund manager
future and is not constrained to
options buy but can even create
short positions to
benefit from ranging
markets

OUR SERVICES

Full Service Brokerage

This service is best suited for both new and experienced long term equity investors who would
like to outsource the process of decision making and the execution of transactions in their
demat accounts to professional dealers and traders. To avail this service you are first required
to open your demat account under our authorization. Once this is done, your demat account is
then linked to Arthigamya dealing terminal and our dealers will execute the orders on your
behalf. There is no minimum capital requirement no lock in period and you as a client will have
continuous real time access of your demat account.

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WHAT TO EXPECT

• Smooth experience with entries and exits having statistical edges

• Very low frequency of trading with profits and losses booked only in extreme circumstances
• Designed for buy and hold investing
• Portfolio positions, profit and loss statements, tax statements etc all delivered seamlessly
• Expert dealers and traders continuously track the markets and assess its impact on your
portfolio
• Financial consulting and mentoring to help you grow your wealth

KEY FEATURES
• Asset creation is the core objective
• Value Investments are made into stocks that have pulled back into significant support zones
• Clear plan of entry and exit backed by flawless execution
• Clients have access to their account on a real time basis
• Clients have a dedicated relationship manager assigned and is available both on call and
WhatsApp
• Clear personalized communication regarding the current status and the future plans of the
account

HNI Investment Advisory Service

Equities are the best asset class to play a bullish trending market phase. But what if the market
does not trend upwards? How to protect and potentially earn from a ranging or a bearish
phase in the market? The answer is to trade security specific futures and options.

The only way to profit from ranging and bearish market phases is to include derivatives into
your portfolio. Having access to higher capital allows our traders to develop and execute far
more complex trading strategies that are designed to have a significant statistical edge.
Derivatives are complex financial instruments which allows the investor to short the markets.
Derivative contracts have on an average a monthly validity and with significantly lower cost of
trading these instruments are perfectly designed to take tactical trades and to potentially
benefit from short term violent swings in the market.

Derivatives have the potential to return several times the initial investment as they allow the
investor to play critical events, but, these instruments are also the most dangerous and the
riskiest asset class in the market. In the hands of an untrained investor the results tend to
range somewhere between loss to financial ruin. Given the complexity associated with FNO
trading only the very best of our systems are deployed. To ensure a relatively smooth

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experience we work on accounts that have a minimum capital of Rs 50 Lakh, with details as
shown below:

1. Rs 10 Lakh to trade Nifty Future & Options

2. Rs 40 Lakh to trade Stock Futures
3. Additional capital is directed to equities

We work on a performance fee basis and charge 20% of the booked profits settled monthly
with full and final settlement on 31st March each year. In addition we charge a one time annual
fee of Rs 1 Lakh or 2% of your total investment corpus (which ever is more)

WHAT TO EXPECT

• Positions will be taken in accordance to available investment capital

• Entries and exits are designed to give significant statistical edges
• Moderate frequency of trading with profits carried forward indefinitely but losses are booked
immediately
• The idea is to run a system where the loses are measurable, defined and finite while the
gains are potentially infinite and therefore unmeasurable and undefined
• Positions will be long short corresponding futures with consistent focus on option writing
• Positions will be taken in the equity, index, currency and commodity markets based on
available trading capital

KEY FEATURES

• Income creation is the core objective

• Tactical trades are made in long and short side on securities testing critical price zones
• Clear plan of entry and exit backed by flawless execution
• Clients have access to their account on a real time basis
• Clients have a dedicated relationship manager assigned and is available both on call and
WhatsApp
• Clear personalized communication regarding the current status and the future plans of the
account

Research Advisory Service

This service is best suited for full time & active traders as our dealers will provide you with all
the order updates on or before 930 am each trade session. Our fee details are:

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 1. Nifty Future and Options fee is Rs 15,000 for 3 months
2. Stock Future fee is Rs 51,000 for 3 months

WHAT TO EXPECT

• We will deploy a swing trading strategy with an average holding period of 12 trade sessions
• You will receive trade updates with clearly defined quantities, entry and exit points
• It is mandatory to enter the exact orders as given - discipline is paramount
• All communication will be via WhatsApp. For queries during the trade you may call on the
same number
• You will need a minimum of Rs 0.5 Million to trade Nifty FnO and a minimum of Rs 2.5
Million to trade stock futures using our strategy
• Your maximum loss limit for trading our strategy is set to Rs 1,50,000 for Nifty FNO and Rs
15,00,000 for stock futures. This risk is to be apportioned for a lifetime of trading, ie. we
believe that we will never test this loss limit. We consider our trading to be successful when
we deliver more than 3 times the total risk in less than 1000 days

KEY FEATURES

• Clearly defined trade calls with all necessary information delivered on time
• Real time market updates over phone call if needed in the event of a gap of more than 300
nifty points
• Discipline is our USP and our clients become better traders after working with us
• After placing your orders you need not track the markets
• All orders, with rare exceptions, are stop loss orders, giving you sufficient time to get mentally
prepared
• Your trading will be taken care off by champion traders who understand the FNO markets
very well

CONTACT US

Mr. Siddhartha Dubey –: +91 93401 58577

Mr. Samiyuddin Syed –: +91 82650 39877

Mr. Deepak Nahar –: +91 88883 06434

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Mr. Nadeem Shahpure –: +91 7385196533

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