Group 2 Strategy Task

PRESENTATION 10 mins + 5 mins for Qs - MAX 8 SLIDES (excl intro and ref slides) 16 Nov

Main strategic issues facing the organisation

Choose the key strategic management frameworks to fully analyse the case (justify)
• environmental
• industry trends,
• competitive positioning
• competitive advantage and diversification
• internationalisation factors as appropriate to the business.
• (main strategic issues facing the organisation and)

Draw conclusions from the application of frameworks.

Make clear recommendations
• how Lego should proceed.
May include recommendations:
• for growth or retrenchment,
• changes in policies or structure and/or
• development of new competencies
to gain competitive advantage.
J. Sheikh 1