Online business

13 Complete this crossword puzzle.

1 2

l I I

- r-- r-- --s--

- '-- - -

6 7

I--- I I
8

I
'--- -
Across
1 Companies are taking advantage of viral marketing including blogging and
.. ........... .. ... ... networking in place of more conventional marketing. (6)

3 .... .... ....... .. .... is the skill of finding and following a path through Internet
websites. (10)

7 Many will remember 2000 as the year of the .... .... ..... .. ..... . crash. (6)

8 ...... ... .. ......... refers to the sets of programs that tell a computer how to do a particular
job. (8)

Down
1 There are signs that in the next few years, the Google ... ........ ... ....... monopoly may
become even more apparent in more countries. (6)
2 These days, with a single ..... . .... .. .. ... .. .. , you can order practically anything
online. (5)

4 A .... .. ... ..... ... .. .. is an entry posted on the microblogging service Twitter. (5)

5 Internet users can now easily swap music files ... ........... ... .... on their
computers. (6)

6 A ... ... ...... ... ... ... , or weblog, is a webpage containing information or opinions from
a particular person or about a particular subject, to which new information is added
regularly. (4)

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 UNIT 10 ~~ ONLlNE BUSINESS

III Complete each sentence with the best word.

1 Social networking websites are often used by companies to communicate with their
customers, to solve problems or to .. .... ... cJ.......... a brewing crisis.

a) defuse b) turn on c) erupt

2 Some companies have used social media such as Twitter to ..... . ..... .. .. ...... out
public relations fires before they spread.

a) take b) throw c) put

3 The company's social media team attempts to track down dissatisfied customers ~
::0
and then contacts them in order to ........ ........... .. amends for poor service or faulty C
products. "'tJ
o
a) give b) make c) hold :em
4 By ... ...... ... . ........ discount alerts on Twitter, Dell has generated more than $lm in ::0
sales.

a) emitting b) activating c) broadcasting

5 The company's blog resolution team .. .... ... .... ... ..... the Web for comments, both
positive and negative, on our products and services.
a) trawl b) click c) tweet

6 All our staff have an intimate familiarity with social media, which enables them to be
... ....... .... .... .. . to the needs and wants of our customers.

a) arranged b) attuned c) showed up

7 The extraordinary expansion of social media has brought about a radical

............ ......... in the way companies communicate with their customers.

a) solution b) shift c) crash

8 A growing number of companies are putting together teams of high-level employees

whose role is to ...... .... ..... .. .. .. with social media.
a) familiarise b) involve c) engage

9 Other savings can be ......... ..... ....... through the Web's ability to reach many people
at once.
a) realised b) resolved c) done

10 eBay, an online .. ... ...... .... ...... site which was founded in 1995, enables Internet
users to trade with each other.

a) booking b) search c) auction

III Match these sentence halves.

1 Despite their very competitive prices,\a) has kept ticket prices relatively low.

2 The company's involvement in b) starting a dotcom is no guarantee you

controversial arms deals will make money hand over fist.

3 As our supplier was unable to meet c) they failed to retain their customer
the deadline for delivery, base .

4 There may be lots of success stories, d) they have always lived up to our
but expectations.

5 So far, cut-throat competition e) we had to cancel our order.

6 Their after-sales service may not f) severely damaged its reputation.

have an excellent reputation, but

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