DECLARATION

I hereby declare that I have completed the project “A STUDY OF THE

CONSUMER BUYING BEHAVIOUR OF CLASSMATE” assigned by me
for the training report to be submitted in the partial fulfillment of BBA. Degree
from Kurukshetra University Kurukshetra. Further I declare that this is original
work done by me and information provided in the study is authentic to the best
of my knowledge belief my training.
This study has not been submitted to any other Institution or
University for the award of any other degree or for any purpose.

Kashni
 PREFACE

Managing human resources in today’s dynamic environment is becoming more and more
complex as well as important. Recognition of people as a valuable resource in the
organization has led to increases trends in employee maintenance, job security, etc
My research project deals with “A STUDY OF THE CONSUMER BUYING
BEHAVIOUR OF CLASSMATE” as carried out at Classmates in this report.

In the first section of my report, I have conducted a research study to evaluate the process of
“A STUDY OF THE CONSUMER BUYING BEHAVIOUR OF CLASSMATE” as
carried out at Classmates.

The second section of my report deals with a detailed company profile. It includes the
company’s history: its activities and operations, organizational structure, etc. this section
attempts to give detailed information about the company and the nature of it’s functioning.
The third section deals with “A STUDY OF THE CONSUMER BUYING BEHAVIOUR
OF CLASSMATE”. In this section, I have given a brief conceptual explanation to
Classmates. It contains the definition, process and significance of Classmates this section also
contains my findings, conclusions, suggestions and feedback.

Kashni