PROJECT REPORT

ON

“VIVIANA MALL”
A Project Submitted to

University Of Mumbai for Partial Completition of the Degree OF

Bachelor of Management Studies

By

HIMANSHU KISHOR BHANUSHALI

TYBAF – SEMESTER VI

EXAM SEAT NO:

Under the Guidance of

PROF. AISHWARYA RAUT

FOR ACADEMIC YEAR 2022-23

WADA COLLEGE OF MANAGEMENT AND SCIENCE

 Wada Nirmiti Education Society’s

Wada College of Management & Science

PROJECT REPORTON

“VIVIANA MALL”

SUBMITTED BY
HIMANSHU KISHOR BHANUSHALI

UNDER THE GUIDANCE OF

PROF. AISHWARYA RAUT

Submitted in partial fulfillment of the requirement

For qualifying

Third Year Bachelor of Management Studies

[2022-23]
 Wada Nirmiti Education Society
Wada College of Management and Science
(Affiliated to University of Mumbai)

Add: At Harosale, Post Dahe, Tal Wada, Dist Palghar, Pin 421303, Maharashtra(India)

ESTD: 2010

CERTIFICATE

This is to certify that_____________________________________________

(Exam Seat No______) of T. Y. B. Sc. Computer Science class has satisfactory

completed his / her project on ___________________________________ for the

partial fulfillment of the Degree Bachelor of Science in Computer Science as

prescribed by University of Mumbai.

For academic Year 20 -20

_______________ _______________ _______________

External Examiner Principal Professor-in-charge
 DECLARATION
I the undersigned Mr. HIMANSHU KISHOR BHANUSHALI hereby,
declare that the work embodied in this project work titled “VIVIANA
MALL” forms my own contribution to the research work carried out
under the guidance of Prof. Aishwarya Raut is a result of my own
research work and has not been previously submitted to any other
university for any other degree/diploma to this or any other university.

Priyaan Consultancy LLP

Wherever reference has been made to previous works of others, is has
been clearly indicated as such and included in the bibliography.
I , here by further declare that all information of this documents has
obtained and presented in accordance with academic rules and ethical
conduct.

Name and signature of the learner

HIMANSHU KISHOR BHANUSHALI)

Certified by
PROF. AISHWARYA RAUT
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so

numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic

channels and fresh dimensions in the completion of this
project.
I take this opportunity to thank the University of Mumbai
for givingme chance to do this project.
I would like to thank my principal, VISHAL
SAWANT for providing the necessary facilities
required for completion of thisproject.
I take this opportunity to thank our coordinator PROF.
AISHWARYA RAUT for her moral support and guidance.
I would like to thank my college library, for having provided
various reference books and magazines related to my project.
Lastly, I would like to thank each and every person who
directly orindirectly helped me in the completion of the
project especially myparents and peers who supports me
throughout my project.

(HIMANSHU KISHOR BHANUSHALI)

 ABSTRACT

Research comprises "creative work undertaken on a

systematic basis to increase the stock of knowledge, including
knowledge of humans, culture and society, and the use of this
stock of knowledge to devise new applications. "It is used to
establish or confirm facts, reaffirm the results of previous
work, solve new or existing problems, support theorems, or
develop new theories. A research project may also be an
expansion on past work in the field. Research projects can be
used to develop further knowledge on a topic, or in the
example of a school research project, they can be used to
further a student's research prowess to prepare them for
future jobs or reports. To test the validity of instruments,
procedures, or experiments, research may replicate elements
of prior projects or the project as a whole.
In short customer perception research is the objective and
formal process of systematically obtaining, analysing and
interpreting the data for actionable decision making in
customer perception towards an organization (HYPERCITY in
my study).

The basic objective of this study is to analyse the

customer perception towards HYPERCITY in THANE. Customers
were asked about their perception towards HYPERCITY
 INTRODUCTION

Marketing is the moving and exciting activity in everybody

activities. The sellers, distributors, advertising agencies,
consultants, transporters, financers, store agencies one as a
counter are part of the marketing system. Any exchange
process be it consumer, goods, intermediary goods, services of
ideas, comes under the preview of marketing. It is very often
regarded that the development of markets and marketing is
synonymous with the economic development of account.
Through marketing is an action discipline. In the ever-growing
corporate world, marketing is being regarded as a crucial
element for the success of an Enterprise. The marketing
discipline is undergoing fresh re-appraisal in the light of the
vast global, technological, economic and social challenges
facing today’s companies and countries.

Philip Kotler has therefore defined marketing as “it is a social

and managerial process by which individuals and groups
obtain what they need and want through creating, offering
and exchanging products of values with others”. Many Indian
companies espouse a satisfied customer philosophy and
describe marketing as customer-satisfaction engineering. Since
the economy in this country has changed from a primary
condition of scarcity to gradual and steady stage of affluence,
largely giving consumers the opportunity to choose among
many varied alternatives, satisfaction has become
a major concern of business.
Introduction to Customer Behaviour

One thing that we have in common is that we all are

consumers. In fact everybody in this world is a consumer.
Every day of our life we are buying and consuming an
incredible variety of goods and services. However, we all have
different tastes, likes, dislikes, and adopt different behaviour
patterns while making purchase decisions. The term consumer
behaviour refers to the behaviour that consumers displaying
searching for purchasing using evaluation and disposing in
searching for purchasing using evaluating and disposing of
products and services that they exact will satisfy o how
individuals make decisions to send their available resources
(time, money and effort) on consumption related items. It
includes the study of “What they buy”, “Why they buy”,
“When they buy it”, “Where they buy it”, “how often they buy
it” and “how often they use”.
DEFINITIONS:
Consumer Behaviour (or Buyer Behaviour) is broadly defined
by various scholars & researchers as:
1. It’s behaviour displayed by the consumers during the
acquisition, consumption and disposition of products, services,
time and ideas by decision making units.
2. It is the body of knowledge which studies various aspects of
purchase and consumption of products and services by
individuals with various social and psychological variables at
play.
3. The behaviour that the consumers display in searching for,
purchasing, using, evaluating and disposing of products and
services that they expect will satisfy their needs.

4. The process and activities people engage in when searching

for, selecting, purchasing, using, evaluating, and disposing of
products and services to satisfy their needs and desires.

5. The activities directly involved in obtaining, consuming, and

disposing of products and services, including the decision
processes that precede and follow these actions.

6 .The American Marketing Association (AMA) defines

consumer behaviour as “The dynamic interaction of cognition,
behaviour & environmental events by which human beings
conduct the exchange aspect of their lives”. Consumer
behaviour is helpful in understanding the purchase Behaviour
and preferences of different consumers. As consumers, we
differ in terms of sex, age, education, occupation, income,
Family setup, religion, nationality and social status.

A MODLE OF CONSUMER BEHAVIOUR

A consumer decisions to purchase a particular product of
service is the result of complex interplay of a number of
variables. The starting point of the decision process is
provided by the company marketing stimuli in the shape
of product, promotion, price and distribution strategy.
Consumer often purchase new products that are associated
with a favourable viewed brand name. The term consumer
behaviour refers to the behaviour that consumer displaying
searching for purchasing, using, evaluating and disposing of
products and services that they expect will satisfy these
needs. The study of consumer behaviour in the study of how
individuals make decisions to spend their available resources
(time, money, effort) on consumption related items.

It includes the study of “what they buy”, “why they buy”,

“when they buy”, “where they buy”, ”how often they buy”
and “how they use”.

MODEL OF CONSUMER BEHAVIOUR

 DETAILED MODEL
OF FACTORS INFLUENCING CONSUMER BEHAVIOUR
CULTURAL FACTORS:
Culture:
Culture is the most fundamental determinant of a
persons wants and behaviour like set of values,
perceptions, preferences and behaviours through his
or her family member.
SOCIAL FACTORS: References Groups:
A persons reference groups consist of all the groups that
have a direct (face to face) are indirect influence on the
person’s altitude or behaviour. This group to which the
person, belongs and interacts.
Personal Factors:
A consumer decision also influenced by personal
characteristics notably the buyers age & life cycle stage,
occupation, economic circumstances, life style and
personality and self concept.
PSYCHOLOGICAL FACTORS: Motivation:
A person has many needs at any given time. Some needs
are biogenic. They arise from psychological states of
tension such as hunger, try stand discomfort.
Perception:
Perception is defined as “The process by which an
individual selects, organizes, intercepts, information,
inputs to create a meaningful picture of the world”.

NEED FOR STUDY

Consumer behaviour plays a major role for the growth
of the company in the modern market scenario. The
basic idea of this study is to find the consumer
behaviour towards HyperCITY

The needs have to be recognized and necessary steps

have to be taken to make the changes. India is growing
rapidly and changes are dynamic. People are changing,
the preference and the demand is changing. The market
also has to change accordingly. The purpose of
consumer behaviour is not only for retaining the
customers but also attracting new customers and
increasing the sales also creating and maintenance of
brand awareness. In this competitive market the level of
consumer satisfaction decides the success of any
product and any company.

The night consumers have to be targeted and the right

strategy should be implemented at the right time. This
will give the desired results

OBJECTIVES OF THE STUDY

 The main objective is to determine the current consumer
behaviour levels of the customers with regards to
HyperCITY.

 To study and analyse consumer shopping behaviour

towards HyperCITY.

 To assess the behaviour level of different type of

customers shopping at HyperCITY.

 To identify what type of strategies are suitable for the

company to reach the targeted customers.

 To find out the factors which influence the consumption

of the products in HyperCITY.

 To identify effective advertising sources which are

influencing customer purchasing behaviour at HyperCITY.

 To find out how the consumers spent their incomes, time

on the purchasing of the products.

RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items
of information from a sample of respondents who are
representatives of a larger group. The information is recorded
on a form known as questionnaire. As data are gathered by
asking questions from persons who are believed to have
desired information, the method is known as questionnaire
technique.
REASONS FOR WIDE USE OF THIS METHOD:
 It can secure both quantitative and qualitative
information directly from the respondents.
 It is the only method of directly measuring attitudes and
motivations.
 It is quite flexible in terms of the types of data to be
esammbled, the method of collection or the timing of
research.
Meaning of Research
According to D. Slessinger and M. Stephenson in the
Encyclopedia of social sciences define research as ³the
manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge,
TYPES OF RESEARCH
1. Exploratory Research
2. Descriptive Research.

EXPLORATORY RESEARCH
Exploratory research studies are also termed as formulate
research studies .The main purpose of such studies in that of
formulating a problem for more precise investigation or of
developing the working hypothesis forms an operational point
of view.
DESCRIPTIVE RESEARCH
Diagnostic Research studies determine the frequency with
something occurs or its association with something else. In this
project, information pertaining to customer needs satisfaction
and their demographic profile was collected; hence it is a
descriptive research.
1) PRIMARY DATA:
Meaning: Primary sources of data are the data which needs
the personal efforts of collect it and which are not readily
available. Primary source of data are the other type of source
through which the data was collected.
Following are few ways in the data was collected:
1. Questionnaires:
It is the set of questions on a sheet of paper was being given to
of fill it, bases on which the data was interpreted.

2. Direct interviewing:
Direct interviewing involved the process where I asked the
questions directly to the customers and I got the feedback.
2) Secondary data:
Secondary sources are the other important sources through
which the data was collected. These are the readily available
sources of the data where one had need not put much effort
to collected, because it is already been collected and part in an
elderly manner by some researcher, experts and special.
The secondary sources helpful for the study were
a) Text books like marketing management research
methodology Advertisement and sales promotion etc.

b) Internet was made use for the collection of the data.

c) News papers were also referred.

d) Business magazines were referred.

3) Sample size:
By using judgment random sampling technique 100
respondents are selected for the purpose of the study.

4) Period of study:
The study is undertaken in the duration of 41 days.

5) Research approach:
The survey method was adopted for collected the primary
data. Survey research is systematic gathering of data from
respondent through questionnaire.

6) Research instrument:
The data for this research study was collected by survey
technic using interview method guided by questionnaire.

7) Collection of Data:
Questionnaire and personal interviews are the methods that I
have used for collecting the data.

SCOPE OF THE STUDY

HyperCITY has three branches in Mumbai. My
scope is limitation to one Branch (THANE Viviana
Mall). The scope of the study is to identify the
consumer behaviour HyperCITY. It is aimed at
enlightening the company about different steps to
be taken up to increase the share of HyperCITY
with regard other competitors and also to make
the company to provide better customer services.
The scope of the study is only confined to the area
covered under Mumbai and only confined in
studying about the consumer behaviour towards
HyperCITY.

LIMITATIONS
 Time has been a major constraint throughout the study as
it has been only for duration of 2 months.

 As this survey was restricted to Mumbaithis cannot be

stated as an in depth research on this subject.

 Enough care is taken in formulating the questionnaire,

still some errors may creep in.

 The consumer behaviour varies according to different

products.

 Quality verses price was not taken into the consideration.

 The project is based on the interview methodology by a

stared questionnaire and the personal skills of the person
undertaking the project affect the results.
REVIEW OF LITARATURE/CONSUMER BEHAVIOUR:

What is Consumer Behaviour?

Activities people involved in when selecting, purchasing, and
using products so as to satisfy needs and desires. Consumer
behaviour involves the psychological process that consumers
go through in recognizing needs, finding ways to solve these
needs, making purchase decision (e.g., whether or not
to purchase a product and, if so, which brand and where),
interpret information, unmake plans, and implement these
plans (e.g., by engaging in comparison shopping or actually
purchasing a products).
SOURCES OF INFLUENNCE OF THE CONSUMER:
The consumer faces numerous of influence. Often, we take
cultural influences for granted, but they are significant. An
American will usually not bargain with a storeowner. This,
however, is common practice in much of the world. Physical
factors also influence our behaviour. We are more likely to buy
a soft drink when we are thirsty. For example, and food
manufacturers have found that it is more effective to advertise
their products on radio in the late afternoon when people are
getting hungry. A person’s self image will also tend to
influence. What he/she will buy. An upwardly mobile manager
may buy a flashy car to project an image of success. Social
factors also influence what the consumers buy-often,
consumers seek to imitate others whom they Admire, and may
buy the same brands, the social environment can include both
the mainstream culture (e.g., Americans are more likely to
have corn flakes/ham and eggs for brake past than to have
rice, which is preferred in many AsianCountries) and a sub
culture (e.g., rap music often Appeals to a segment within the
population that seeks to distinguish itself from the main
stream population).Thus sneaker manufacturers are eager to
have their products worn by admired athletes. Finally,
consumer behaviour is influences by learning ± you try a
hamburger and learn that it satisfies your hunger and tastes
good, and the next time you are hungry, you may consider
another hamburger.

DECISION MALKING INVOLVES FOLLOWING STEPS

Problem recognition - you realize that something is not as it
should be. Perhaps, for example, your car is getting more
difficult to start and is not accelerating well. Information
search- what are some alternative ways of solving
the problem? You might buy a new car, buy a used car, take
your car in for repair ride the bus, ride a taxi, or ride a
skateboard to work. A customer can obtain information from
several sources: Personal sources: family, friends, neighbours
etc.

Commercial sources: advertising, sales forces retailers,

dealers, Packaging, point-of sale displays. Public sources:
newspapers, radio, television, consumer organizations, special
magazines. Experimental sources: handling, examining, using
the product Internal and external search for information to
make a decision Internal search: Scan memory. External
search: shopping, personal sources, public media,
Advertisements Evaluation of alternatives: A skateboard is
inexpensive, but may be ill-suited for long distances and for
rainy days .Purchase stage, and sometimes a post-purchase
stage (e.g., you return a product to the store because you did
not find it satisfactory), in reality, people may go back and
forth between the stages. For example, a person may resume
alternative identification during while evaluating already
known alternatives. The decision maker(s) have the power to
determine issues such as: Whether to buy? Which product to
buy? Which brand to buy? Where to buy it?
When to buy? Note, however, that the role of the decision
maker is separate from that of the purchaser. From the point
of view of the marketer, this introduces some problems since
the purchaser can be targeted by point-of-purchase (POP)
marketing effort that cannot be aimed at the decision maker.
Also note that the distinction between the, purchaser and
decision maker be somewhat blurred the decision maker may
have to make a substitution if the desired brand is not in stock,
the purchaser may disregard institutions (by error or
deliberately).
BUYER BEHAVIOUR - CULTURAL FACTORS
Cultural factors have a significant impact on customer
behaviour. Cultural is the most basic cause of a person’s
wants and behaviour. Growing up, children learn basic
values, perception and wants from the family and other
important group. Marketing are always trying to spot
“cultural shift” which might point to new products that
might be wanted by customer or to increased demand.
For example, the cultural shift towards greater concern
about health and fitness has created opportunities (and
now industries) servicing customers who wish to buy:
Low calorie foods Health club memberships Exercise
equipment Activity or health- related holidays etc.
Similarly the increased desire for “leisure time” has
resulted in increased demand for convenience product
and service such as microwave ovens, ready meals and
direct marketing service businesses such as telephone
banking and insurance. Each culture contains “sub-
cultures” ± groups of people with shared values. Sub-
cultures can include nationalities, religions, racial
groups, or group of people sharing the same
geographical location. Sometimes a sub-culture will
create a substantial and distinctive market segment of
its own.
BUYER BEHAVIOUR - SOCIAL FACTORS:
Introduction:
A customer’s buying behaviour is also influenced by social
factor, such as the group to which the customer belongs and
social status. In a group, several individuals may interact to
influence the purchase decision. The typical roles in such a
group decision can be summarized as follows:
Initiator: The people who first suggest or think the idea of
buying a particular product or service.
Influence: A person whose view or advice influences the
buying decision.
Decider: The individual with the power and/or financial
authority to make the ultimate choice regarding which
product to buy.
Buyer: The person who concludes the transaction.
User: The person (persons) who actually uses the product or
service.
INDIVIDUAL FACTORS THAT SHAPE BUYER BEHAVIOUR
PROCESS
HIGH INVOLVEMENT: Extensive problem solving (EPS)
LOW INVOLVEMENT: Limited problem solving (LPS)
Reutilized response behaviour (RRB)

The various purchase influence factors are as follows:

CULTURAL FACTORS
Cultural factors exert a broad and deep influence on consumer
behaviour. The marketer needs to understand the role played
by the buyer’s culture, subculture, and social class.
Culture
The set of basic values, perceptions, wants, and behaviours
learned by a member of society from family and other
important institutions,
Subculture
A group of people with shared value systems based on
common life experiences and situations.
Social classes
Relatively permanent and ordered divisions in society whose
members share similar values, interests, and behaviours.
SOCIAL FACTORS
A consumer’s behaviour also is influenced by social factors,
such as the consumer’s small groups, family, and social roles
and status.
Groups
Two or more people who interact or accomplish individual or
mutual goals.
Family
A family is a domestic group of people, or a number of
domestic groups linked through descent (demonstrated or
stipulated) from blood relation, marriage or adoption.
Roles and status

A person belongs to many groups- family, clubs, organisations.

The person’s position in each group can be defined in terms of
both role and status.

PERSONAL FACTORS
A buyer’s decisions also are influenced by personal
characteristics such as the buyer’s age and life cycle stage,
Occupation, economic situation, lifestyle, and personality and
self-concept.
Age and life-cycle stage
People change the goods and services they buy over their
lifetimes. Tastes and preferences changes as lift-cycle goes.
PSYCHOLOGICAL FACTORS
A persons buying choices are further influenced by four
major psychological factors: motivation, perception, learning,
and attitudes.

Motivation
A need that is sufficiently pressing to direct the person to seek
satisfaction of the need.

Perception
The process by which people select, organize, and interpret
information to form a meaningful picture of the world.

Learning
Changes in an individual’s behaviour arise from experience.

BELIEVS AND ATTITUDES

A descriptive thought that a person holds about something is
his/her belief. A person’s consistently favourable or in
favourable evaluations, feeling, and tendencies toward and
object or idea is attitude. The common tools used to conduct
data analysis range from simple cross tabulations and
segmentation analysis to more sophisticated statistical
methods such as multivariate and logistic regression
discriminates analysis and cluster analysis. In the last few
years, optimization tools and machine learning algorithms
such as neural networks and genetic algorithms have also
been used to perform advanced data analysis. The study of
consumers helps firms and organizations improve their
marketing strategies by understanding issues such as

 The psychology of how consumers think, feel, reason, and

select between different alternatives (e.g., brands,
products);

 The psychology of how the consumer is influenced by his

or her environment (e.g., culture, family, signs, media;

 The behaviour of consumers while shopping or making

other marketing decisions;

Limitations in consumer knowledge or information

processing abilities influence decisions and marketing
outcome;
 How consumer motivation and decision strategies differ
between products that differ in their level of importance
or interest that they entail for the consumer; and How
marketers can adapt and improve their marketing
campaigns and marketing strategies to more effectively
reach the consumer.

Understanding these issues helps us adapt our strategies

by taking the consumer into consideration. For example,
by understanding that a number of different messages
compete for our potential customer's attention, we learn
that to be effective, advertisements must usually be
repeated extensively. We also learn that consumers will
sometimes be persuaded more by logical arguments, but
at other times will be persuaded more by emotional or
symbolic appeals.

By understanding the consumer, we will be able to make

a more informed decision as to which strategy to employ.

Behaviour occurs either for the individual, or in the

context of a group (e.g., friends influence what kinds of
clothes a person wears) or an organization (people on
the job make decisions as to which products the firm
should use).

 Consumer behaviour involves the use and disposal

of products as well as the study of how they are
purchased. Product use is often of great interest to
the marketer, because this may influence how a
product is best positioned or how we can
encourage increased consumption. Since many
environmental problems result from product
disposal (e.g., motor oil being sent into sewage
systems to save the recycling fee, or garbage piling
up at landfills) this is also an area of interest.

 Consumer behaviour involves services and ideas as

well as tangible products.

 The impact of consumer behaviour on society is

also of relevance.
INDUSTRY PROFILE
Retail industry largest industry, accounting for are 10% of the
country’s GDP and around 8% of the employment retail
industry in India is at the crossroads. It has emerged as one of
the most dynamic and fast paced industry with several players
entering the market, but because of the heavy initial
investment required breakeven is difficult to achieve and
many of these players have not tasted success so far. However
the future is promising; the market is growing,
government policies are becoming more favourable and
emerging technologies are facilitating operations. Retailing in
India is gradually inching its way towards becoming the next
boom industry. The whole concept of shopping has altered in
terms of format and consumer buying behaviour ushering in a
revolution in shopping in India.
SOMEKEY FACTORS
 RETAIL IS India’s largest industry accounting for over 10%
of the country’s GDP and around 8%of the employment.
 The market size of the Indian retail industry is about US
$312 billion.
 Retailing in India is gradually inching its way towards the
next boom industry.
 A large young working population with average age of 2-4
years.

INDIA’S CONSUMPTION COSMO

During the past decade, private final consumption expenditure
has been the key driver of economic growth in India.

The $ 350 billion consumption spending provides the single

biggest business opportunities in India and is divided into
same key categories led by food, fashion and home products.
COMPANY PROFILE
 HYPERCITY (styled HyperCITY) is a supermarket chain which
currently operates 20 stores throughout India. The main area
of focus is food, home and fashion.
Founded in 2006, HyperCity Retail India Ltd. is part of the K.
Raheja Corp. Group.
HyperCity opened its first store in Malad, Mumbai. Today, a
total of 20 stores have been launched, since the company's
founding and a presence has been established in cities
including Hyderabad, Bangalore, Jaipur, Amritsar, Bhopal, Navi
Mumbai, Ahmedabad, Vadodara, Pune, Delhi-NCR, Panvel
and Thane.
Hypercity’s concept- “Something Fresh Everyday” is very
much true to its words. The company is using many techniques
and methods in order to maintain this trend. The main area of
focus is food, home and fashion. HyperCITY deals with wide
range of varieties and brands of Footwear, Apparels, luggage,
Electronics, Sports, Toys and home décor.

Talking about HyperCITY Product Display, Layout & Store

Design, it is quite clear that it attract its customers with its
unique techniques of store layout and designing. Taking care
of each sections of apparels (men, women and kids),
A Stock Keeping Unit (S.K.U) is a product and service
identification code for a store or product, often portrayed as a
machine readable barcode that helps to track the items for
inventory. It has around 11,000 SKU’s for tracking the item.
Direct Store Delivery is a distribution strategy that offers an
alternative to the central distribution. It allows the retailers to
reduce operating costs by sidestepping the retailers
Distribution Centre.
This technique of Supply chain comes a set of advantageous
features which are listed as under:-
 Fastest growing category.
 5 times more replenishments to the shelves.
 Upto 2 times higher promotional lift with traditional
funds.
 24 % volume, 52 % of store profit.
Distribution Centre for a set of products is a warehouse and
all other specialized building, often with refrigeration or air
conditioning which is stocked with the products to be
redistributed to retailers, to whole sellers or directly to the
consumers.
 This type of Supply Chain is also having some features which
are listed below:-
 Accessibility (all products is one central location)
 Costs (saving money in long run since you wouldn’t
operate multiple distribution centres.

Hypercity doesn’t own any Distribution Centers that is the

reason why deliveries are made in daily basis. Hours are fixed
when the products are replenished upon the shelves, i.e. 8-9
A.M. The percentage of stock out comes out to be 5% of the
various products which are available in the stores.

Inventory/Stock levels are maintained using the technology, in

actual every night some employees are assigned to scan the
barcodes on the shelves which in return gives the details of
that particular product. HyperCITY uses images, shelf talkers
and ARS technology in order to tackle the various problems
related to the selling of the products.
Inventory Turnover is checked on daily basis by the assigned
member. Alongside given is the description of the different
products categories whose Inventory turnover is checked
frequently. These include:-
 FMCG Products – 3 days
 Fashion Products – 1 Month
 Fitness and Sports Products- 2 Months
SECURITY
 In order to maintain Security of the store, HyperCITY uses
some of the latest techniques in order to keep a check upon
the every aspect. They have a well-maintained Security CCTV
Camera mainframe which monitors each and every thing
24*7. RFID is also used for security purposes in the store.
Every product in HyperCITY is given a RFID (Radio-frequency
identification) which responds when they are carried away
from the store without billing.

CUSTOMER RELATIONSHIP MANAGEMENT

The Customer Relationship Management (CRM) is another
important aspect which makes HyperCITY apart from its
various competitors. They have a club named as “Discovery
Club” which is formed for the regular and loyal customers in
which they give certain beneficial discounts. Customer
Information and data are collected which the customers are
checking out with their bills in the form of a feedback form or
at the billing counter. They often organize certain events
inside the stores which enables them to collect various
required information about customer preferences and
opinions.
HyperCITY regular and loyal customers are offered “Loyalty
Cards” which allows them to get offers and even get monetary
discounts which can be redeemed as cash discounts on the
products that the customer buys.
 Mr. B. S Nagesh
Chairman and Non-Executive Director

Mr. B. S. Nagesh, 56, is the Chairman and Non–Executive

Director of HyperCITY. He holds a ‘Master in Management
Studies’ degree from the Benaras Hindu University. Also the
Vice Chairman and Non-Executive Director of Shoppers Stop
Ltd.
He has been with the SSL Company since its inception in 1991.
As Vice Chairman, he continues to be a strategic advisor to the
management. He was instrumental in ushering international
brands like M.A.C, Mothercare into retail business, has helped
in setting up a joint venture with The Nuance Group AG of
Switzerland for airport retailing and also with Leisure and
Alliance Industries of Australia, for family entertainment
centers. He was also instrumental in the acquisition of
Crossword Bookstore Ltd in 2005.

Mr. Nagesh was selected among the ‘Top 50 Managers in

India’ who can “influence Indian business in the 21st Century”
by Business India.
 Mr. Ravi C. Raheja
Non-Executive Director

Mr. Ravi C. Raheja, 43, is the Non-Executive Director of

HyperCITY. A management graduate from London Business
School, he has over 20 years industry experience with special
focus on the group’s Real Estate & Retail arm. Designated as
the Group President at the K. Raheja Corp, Mr. Raheja
overlooks the retail, real estate and hospitality business of the
group guiding the team on Finance, Corporate Strategy and
Planning.
He is actively involved in charting future growth strategies. He
is currently involved in planning large townships, SEZ, IT Parks
and luxury hotels in the country. He is also handling the
strategic entry of the group into infrastructure and other new
initiatives. Mr. Raheja is also the Chairman of Green Building
Council (Mumbai Chapter) and member of the World
Economic Forum.
 Ms. Ameesha Prabhu
Non-Executive Director

With over 22 years of experience in retail, Ms. Ameesha

Prabhu is also the CEO of Trust for Retailers and Retail
Associates of India (TRRAIN). While shouldering the
responsibilities of driving all the initiatives of TRRAIN, she also
brings her expertise to HyperCITY.

She brings her in-depth understanding of Buying &

Merchandising functions along with end-to-end Category
Management and has also worked with leading organizations
such as Tesco Hindustan Wholesaling Ltd, Aditya Birla Retail,
Crossword Bookstores Ltd., Swatch Group and Shoppers Stop
Ltd. Ms. Ameesha is also on the Board of Crossword
Bookstores Ltd., a fellow subsidiary Company. Her
understanding of the retail environment, as well as her
empathy with the front-end associates, is the result of her
personal journey from the shop floor to being the Head of
Buying.
 MISSION

Right People
 Knowledgeable and well informed
 Leadership you can respect
 Learning orientation
 Understand what we are selling
 Willingness to serve
Customer Discovery
 Differentiated categories focused on changing
customer needs
 First in market with new categories and products
 Something fresh everyday
 Innovative and exciting product activation and new
launches
Authoritative Range & Assortment
 Best in class range of food and home merchandise
 Products targeted at middle, upper-middle class
customers.
 Straddles the range across regional and
international.
 Good value, quality and consistent availability
Convenient & Easy Shopping
  Easy navigation that helps product discovery and
shopping
 Faster checkouts that save time
 Simple processes that make it easier to shop
 Courteous staff that guides and cares
 Innovation to make sure customer is always first.
Best In Class Standards
 World class standards and compliances
 Sourcing and distribution from the best
 Best in class merchandising benchmarks
 Health & safety standards that are unmatched
 Customer service that delights
 Systems and processes that make life simple
Industry Leading Financials
 Sales growth that is always ahead of market
 Efficient supply chain & inventory management
 Vendor partnerships that ensure better margins
 Operating costs that are best in class
 Unit economics as a guiding principle
 Profitability as a key driver
 ABOUT RAHEJA GROUP

K Raheja Corp is a success story spanning six decades and

stands today as one of India’s leading developers.
From exquisite residences to adaptive workplaces, skill fully
created hotels and convention centers to outstanding retail
destinations, the K Raheja Corp has made a significant impact
on the evolution of modern-day living. K Raheja Corp delivers
aspirational spaces with distinct characteristics and attributes,
making each of its offerings unique. The Company has also
been ahead of the curve in the green development sector.
Pioneering the industries’ responsibility towards contributing
to a green society, it signed a memorandum of understanding
with the CII-Green Building Council to construct green
buildings, back in 2007. Apart from its eco-friendly
constructions, K Raheja Corp is committed to developing large,
green expanses across the country. With its buildings certified
in the categories of Gold and Platinum, it has been recognized
with awards across prestigious forums.
Backed by the belief that ‘people are a company’s greatest
asset and competitive advantage’, K Raheja Corp leads the way
with exemplary HR policies, judiciously collated from the best
across industries, to ensure employee engagement and
fulfilment.
With the upsurge in the Indian real estate sector, K Raheja
Corp is one of the main proponents that will level the playing
field for India with other developed economies.
RAHEJA RETAIL

Retailing in India is up for transition. It has broken the safe and

claustrophobic space of an eggshell and rearing to grow into a
giant that will match the retailing practices of the west.

K Raheja Corp are the pioneers in organized retail by taking a

first giant step to successfully establish a retail store known as
"Shopper's Stop" The group is expanding its retail chains
across the country on the back of the vast experience it
gathered from feedbacks and keen observance of people's
taste keeping in tune with its culture, customs, traditions and
income.

HyperCITY is a part of the K. Raheja Corp Group, a leader in the

Indian retail sector. K Raheja Corp is credited with helping
spearhead the retail boom in India with Shoppers Stop, InOrbit
Mall and Crossword, apart from their successes in realty and
hospitality.
 Mr. Chandru L. Raheja
Chairman, K Raheja Corp

Mr. Chandru L Raheja is a well acknowledged authority and a

doyen of the real estate industry. Over the last 4 decades, he
has played an instrumental role in helping the industry evolve
to its present level of sophistication.

It was his farsightedness and guidance that helped K Raheja

Corp’s transition from being a real estate developer, to a well-
diversified Corporate with successful businesses across the
industries of retail with Shoppers Stop, Crossword and
HyperCITY; retail development with Inorbit Mall; hospitality
with eminent hotels like the Renaissance Mumbai Convention
Centre, Westin – Hyderabad, Whitefield Marriott - Bengaluru,
Four Points by Sheraton – Navi Mumbai, JW Marriott – Juhu
and the latest addition - JW Marriott at Sahar-Mumbai
 Mr. Ravi C. Raheja
Group President, K Raheja Corp

An Entrepreneur, and an MBA from the London Business

School, Ravi has almost 25 years of comprehensive experience
across real estate, retail and hospitality, right from the
grassroots level to the C-suite. His multivariate experience and
an inherent acumen for judging correctly has led him to
spearhead business development for the Real Estate arm of
the Group, and take it to greater heights. He also plays a key
role in guiding the teams of finance, corporate strategy and
planning, for the retail and hospitality divisions of the
Company.
Fuelled by his vast experience of over two decades in the
industry, Ravi is actively involved in charting the future growth
of K Raheja Corp and each of its businesses and has been a
catalyst in the company’s evolution from a family owned
business to a professionally managed and growing corporate.
 Mr. Neel Raheja
Group President, K Raheja Corp
Real estate scion, Neel Raheja began his odyssey with the
family empire at the young age of 18. With a strong
background in finance, a degree in Law from the Mumbai
University, and an alumnus of the Harvard Business School,
Boston, Massachusetts (OPM Program), Neel has extended the
brand beyond the realms of real estate, into related areas.
Working his way to the top, he has earned his place at the
helm of the Company, scaling it to new heights.
K. Raheja Corp was already an established name in the real
estate sector; however Neel had a larger vision for the firm
and over the last 17 years, has piloted the diversification of
the Group’s business from real estate development to retail
and hospitality.
Neel has also been the cornerstone in establishing the K
Raheja Corp’s retail brands Shoppers Stop, Inorbit Mall,
Crossword and HyperCITY, working hand in hand with the best
from the industry, growing each brand to where they stand
today.
 The Present Corporate Affair of HyperCITY

Future Retail set to Acquire HyperCITY for Rs 700 crore

HyperCiITY operates 19 stores over a 1.34 million square feet

area, according to an investor presentation by Shoppers Stop
for the quarter ended June 2017. The company, which hasn’t
posted even a rupee of profit so far, and made losses worth Rs
84.73 crore in FY16-17 on revenues of Rs1,154.57 crore, as per
its annual report data.
Future Retail can turn things around for HyperCITY. “The
company (Future Retail) can easily turn HyperCITY (likely to be
rebranded Big Bazaar NXT) profitable in the first year (1.5%
EBITDA margin in FY17) itself by enhancing apparel share (35%
gross margin), pruning headquarter cost and boosting synergy
benefits,”
The transaction will be similar to the Heritage transaction.
Shareholders of HyperCITY will get shares of Future Retail. Part
of the company's debt is also likely to get transferred.
"Both sides have been in negotiations for a while. The
acquisition will give Big Bazaar access to a premium brand and
great locations in metros," said an official aware of the
ongoing talks on condition of anonymity. “It will complement
Future Retail's hypermarket operations under Big Bazaar."
 CONSUMER BEHAVIOUR QUESTIONNAIRE
Q1. How do you come to know about HyperCITY?
Promotions No. of Percentage%
Respondents
Advertisement 80 80%

Colleagues references 12 12%

Friends/Relatives 4 4%
reference
Any other specify 4 4%
Total 100 100%

INTERPRETATION
From the above study 80% of respondents from Advertisement, 12%
of respondents from Colleagues and 4% of respondents from Friends/Relatives
Remaining 4% of respondents from others.
Q2. How frequently do you visit HyperCITY?

Particulars No. of Percentage %

Respondents
Once in a week 30 30%
Twice in a week 43 43%

Once in every 15 15 15%

days
Once in a Month 12 12%
Total 100 100%

INTERPRETATION
From the above study, 30% of respondents from once in a week, 43%
of respondents from twice in a week and 15% of respondents from
every 15 days Remaining 12% of respondents from every month.
Q3. What is the main purpose of Purchase?
Particulars No. of Percentage %
Respondents
Personal usage/consumption 71 71%
To Gift 19 19%
Any other please Specify 10 10%
Total 100 100%

INTERPRETATION:
From the above table we can conclude that the major numbers
of respondents of 71% personal usage, 19% to gift and
remaining 10% any other.
 Q4. Which category of products do you buy most at
HyperCITY?
Aspects No. of Respondents Percentage %
Food Items 25 25%
Clothes 33 33%
Electronics 14 14%
Furniture 18 18%
Any other please 10 10%
specify
Total 100 100%

INTERPRETATION:
From the above study 25% of respondents from Food items,
33% of respondents from Clothes and 14% of respondents
from Electronics 18% of respondents from furniture and 10%
others.
 Q5. You prefer to go in HyperCITY with?
Particulars No. of Respondents Percentage %
Family Member 28 28%
Spouse 13 13%
Friends 55 55%

Others 4 4%
Total 100 100%

INTERPRETATION:
From the above study 28% of respondents from Family, 13%
of respondents from Spouse and 55% of respondents from
Friends and remaining 4% are others.
 Q6. What is the reason behind purchasing in HyperCITY?
Particulars No. of Percentage %
Respondent
Go satisfaction over products 10 10%
Reasonable prices 78 78%
More offers 12 12%
Any Others 10 10%
Total 100 100%

INTERPRETATION:
From the study it is observed that 10% of respondents for
Good satisfaction over products, 78% of respondents for
Reasonable prices, 12% of respondents for more offers.
 Q7. How do you rate the pricing of products at HyperCITY?
Particulars No. of Respondents Percentage %
Expensive 9 9%
Competitive 21 21%
Affordable 36 36%
Reasonable 34 34%
Total 100 100%

INTERPRETATION:
From the above study 09% of respondents from Expensive,
21%of respondents from Competitive and 36% of respondents
from Affordable 34% of respondents from Reasonable.
 Q8. Why do you prefer to shop in HyperCITY?
Particulars No. of Respondents Percentage %
Availability of 16 16%
adequate stock
Convenience of 21 21%
location and timing
Offers and Discounts 36 36%
Variety of Products 27 27%
Total 100 100%

INTERPRETATIONS:
From the above study 16% of respondents from Availability of
adequate stock, 21% of respondents from Convenience of
location and timing, and 36%of respondents from offers and
discounts, 27% of respondents from variety of products.
 Q9. What more facility would you like to get at HyperCITY?
Particulars No. of Respondents Percentage %
Membership Card 18 18%
Discount Card 53 53%
Free Parking 9 9%
Lucky Draw 20 20%
Total 100 100%

INTERPRETATIONS:
From the data specified, 18% of customers are interested in
membership card, whereas 9% are interested in Free Parking
offers, 20% are interested in lucky draw but more than half are
interested in discount card i.e.53% by this we can say that
most of the customers prefers to have discount cards at
HyperCITY.
 Q10. How often do you ask for Assistance from store staff in
selecting you purchase?
Particulars No. of Respondents Percentage %
Always 22 22%
Frequently 30 30%
Sometimes 40 40%
Never 8 8%
Total 100 100%

INTERPRETATION:
From the above data, we decide that 22% of the customers
take assistance from staff always, whereas 30% take help
frequently, 40% have taken assistance sometimes, and 8% will
not depend on others. From the collected data, we can say
that the minority of the customers take assistance from the
store staff sometimes.
 Q11. How is your overall experience in HyperCITY?
Particulars No. of Respondents Percentage %
Excellent 63
Good 27 27%
Poor 10 10%
Total 100 100%

INTERPRETATIONS:
From the above data, we decide that 63%of the customers
overall experience in HyperCITY is excellent, 27% of the
customers overall experience is Good and only 10% of
customers overall experience is poor. From this we can decide
that, the overall customer satisfaction level is good.
 Q12. Would you visit HyperCITY again?
Particulars No. of Respondents Percentage %
Sure 85 85%
Maybe 15 15%
Never 3 3%
Total 100 100%

INTERPRETATIONS:
From the above table we can conclude that the major
numbers of respondents 85% of the respondents say sure,
12% of the respondents say May be, 3% of the respondents
say Never.
 Q14. Do you suggest any one to shop at HyperCITY?
Particulars No. of Respondents Percentage %

Yes 85 85%

No 15 15%

Total 100 100%

INTERPRETATION:
From the above table we can conclude that the major
numbers of respondents Yes, 85%, which comprises of 15% of
the No.
 Q15. How do you suggest to HyperCITY Management to
making present HyperCITY to more attractive?
Particulars No. of Percentage %
Respondents
To maintain quality products 45 45%
Reasonable prices 25 25%
Giving more offers and discounts 25 25%
Convenience 5 5%
Total 100 100%

INTERPRETATION:
From the study it is observed that 45% of respondents for To
maintain quality products, 25% of respondents Reasonable
Prices, 10% of respondents in Every month, 25% of
respondents for Giving more of offers and discounts,
5%respondents for convenience.
Q17. Mention your satisfaction level for following elements
1. Highly satisfied
2. Satisfied
3. Neither satisfied nor dissatisfied
4. Dissatisfied
5. Highly dissatisfied

Elements 1 2 3 4
1 .Location () () () ()
2. Operating time () () () ()
3. Parking facility () () () ()
4. Cleanness of store () () () ()
5. Spacious shop floor () () () ()
6. Easy to locate product () () () ()
7. Quality product () () () ()
8. Promotion offers () () () ()
9. Price for the product () () () ()
10 .Staff helpfulness () () () ()
11 .Flexibility in payment mode ( ) () () ()
12. Return of value for money () () () ()
 1. Location:
Satisfaction Level No. of Percentage %
Respondents
Highly satisfied 25 25%
Satisfied 10 10%
Neither satisfied nor dissatisfied 60 65%
Dissatisfied 5 5%
Highly dissatisfied 0 0%
Total 100 100%

INTERPRETATION:
From the above data, we decide that 25% of the customers
satisfaction level is highly satisfied on the basis of location of
HyperCITY, 10% of the customers satisfaction level is satisfied
on the basis of location ofHyperCITY, 60% of customers
satisfaction level is neither satisfied nor dissatisfied, 5%of the
customers satisfaction level is dissatisfied and in the
customers no one’s satisfaction level is highly dissatisfied.
2 .OPERATING TIME:
Satisfaction Level No. of Percentage %
Respondents
Highly Satisfied 10 10%
Satisfied 50 50%
Neither satisfied nor dissatisfied 27 27%
Dissatisfied 10 10%
Highly Dissatisfied 3 3%
Total 100 100%

INTERPRETATIONS:
From the data above specified, 10% of customers are highly satisfied, 50%of the
customers are satisfied, 27% of the customers are neither satisfied
nor dissatisfied, 10% of the customers are dissatisfied, 3% of the customers are
highly dissatisfied on the basis of operating time.
 3. PARKING FACILITY:
Satisfaction Level No. of Percentage %
Respondents
Highly Satisfied 30 30%
Satisfied 56 56%
Neither satisfied nor dissatisfied 6 6%
Dissatisfied 7 7%
Highly Dissatisfied 1 1%
Total 100 100%

INTERPRETATIONS:
From the data above specified, 30% of customers are highly satisfied,
56%of the customers are satisfied, 6% of the customers are neither
satisfied nor dissatisfied, 7% of the customers are dissatisfied, 1% of
the customers are highly dissatisfied on the basis of parking facility.
4. CLEANNESS OF STORE:
Satisfaction Level No. of Percentage %
Respondents
Highly Satisfied 36 36%
Satisfied 22 22%
Neither satisfied nor dissatisfied 32 32%
Dissatisfied 12 12%
Highly Dissatisfied 0 0%
Total 100 100%

INTERPRETATION:
From the data above specified, 36% of customers are highly satisfied,
22%of the customers are satisfied, 32% of the customers are neither
satisfied nor dissatisfied, 12% of the customers are dissatisfied, 0% of
the customers are highly dissatisfied on the basis of Cleanness of
store.
 5. SPACIOUS SHOP FLOOR:
Satisfaction Level No. of Percentage %
Respondents
Highly Satisfied 9 9%
Satisfied 25 25%
Neither satisfied nor dissatisfied 40 40%
Dissatisfied 20 20%
Highly Dissatisfied 6 6%
Total 100 100%

INTERPRETATION:
from the data above specified, 9% of customers are highly satisfied,
25%of the customers are satisfied,40% of the customers are neither
satisfied nor dissatisfied , 20% of the customers are dissatisfied , 6% of
the customers are highly dissatisfied on the basis of Spacious shop
floor.
 6. EASY TO LOCATE PRODUCT:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 80 80%
Satisfied 8 8%
Neither satisfied nor dissatisfied 3 3%
Dissatisfied 9 9%
Highly dissatisfied 0 0%
Total 100 100%

INTERPRETATION:
From the data above specified, 80% of customers are highly satisfied,
8%of the customers are satisfied, 3% of the customers are neither
satisfied nor dissatisfied , 9% of the customers are dissatisfied , 0% of
the customers are highly dissatisfied on the basis of Easy to locate the
product.
 7. QUALITY OF PRODUCTS:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 2 2%
Satisfied 80 80%
Neither satisfied nor dissatisfied 10 10%
Dissatisfied 8 8%
Highly dissatisfied 0 0%
Total 100% 100%

INTERPRETATION:
From the data above specified, 2% of customers are highly
satisfied, 80%of the customers are satisfied, 10% of the
customers are neither satisfied nor dissatisfied, 8% of the
customers are dissatisfied, 0% of the customers are highly
dissatisfied on the basis of Quality of products.
8. PROMOTION OFFERS:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 20 20%
Satisfied 60 60%
Neither satisfied nor dissatisfied 18 18%
Dissatisfied 2 2%
Highly dissatisfied 0 0%
Total 100 100%

INTERPRETATIONS:
From the data above specified, 20% of customers are highly
satisfied, 60%of the customers are satisfied, 18% of the
customers are neither satisfied nor dissatisfied, 2% of the
customers are dissatisfied, 0% of the customers are highly
dissatisfied on the basis of Promotion Offers.
9. PRICE OF THE PRODUCT:

Satisfaction level No. of Percentage%

Respondents
Highly Satisfied 4 45
Satisfied 90 90%
Neither satisfied nor dissatisfied 3 3%
Dissatisfied 0 0%
Highly dissatisfied 3 3%
Total 100 100%

INTERPRETATIONS:
From the data above specified,4% of customers are highly
satisfied, 90%of the customers are satisfied, 3% of the
customers are neither satisfied nor dissatisfied , 0% of the
customers are dissatisfied , 3% of the customers are highly
dissatisfied on the basis of Price of the product.
10. STAFF HELPFULNESS:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 52 52%
Satisfied 8 8%
Neither satisfied nor dissatisfied 25 25%
Dissatisfied 12 12%
Highly dissatisfied 3 3%
Total 100 100%

INTERPRETATIONS:
From the data above specified, 52% of customers are highly
satisfied, 8%of the customers are satisfied, 25% of the
customers are neither satisfied nor dissatisfied, 12% of the
customers are dissatisfied, 3% of the customers are highly
dissatisfied on the basis of staff helpfulness.
11. FLEXIBILITY IN PAYMENT MODE:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 10 10%
Satisfied 80 80%
Neither satisfied nor dissatisfied 7 7%
Dissatisfied 3 3%
Highly dissatisfied 0 0%
Total 100 100%

INTERPRETATIONS:
From the data above specified, 10% of customers are highly
satisfied, 80%of the customers are satisfied, 7% of the
customers are neither satisfied nor dissatisfied, 3% of the
customers are dissatisfied, 0% of the customers are highly
dissatisfied on the basis of Flexibility in Payment mode.
 12. RETURN OF VALUE FOR MONEY:
Satisfaction level No. of Percentage%
Respondents
Highly Satisfied 5 5%
Satisfied 60 60%
Neither satisfied nor dissatisfied 35 35%
Dissatisfied 0 0%
Highly dissatisfied 0 0%
Total 100 100%

INTERPRETATION:
From the data above specified, 5% of customers are highly
satisfied, 60%of the customers are satisfied, 35% of the
customers are neither satisfied nor dissatisfied, 0% of the
customers are dissatisfied , 0% of the customers are highly
dissatisfied on the basis of Return of Value for Money.
From the responses of 100 customers the findings can be
listed as:

 As per the findings, all are having the awareness of HyperCITY.

We can say that HyperCITY have good place in the minds of
the customers.

 As per the findings 60% of male customers are come to

HyperCITY for shopping.

 The customers who were mainly age group of 26- 35 years are
shopping at HyperCITY.

 It has been found that the Majority of the Respondents come

to know about the HyperCITY through Friends/Relatives
References and Advertisements only. So we can say that the
word of mouth and advertisements are plays a very important
role when customers shopping at HyperCITY.

 As per findings, Majority of the Respondents are visits

HyperCITY twice in a week. By this, we can say that most of
the customers are coming to HyperCITY regularly.

 As per findings, Majority of the Respondents are purchasing

for the Purpose of Personal use/consumption only.
 As per findings, Majority of the respondents are interested to
shopping at Clothes.

 Most of customers are prefer to come to HyperCITY with

friends, and customers are motivates by them at purchase.

 Majority of the respondents are interested to visit HyperCITY

when compare to other malls.

 As per the findings, majority of the customers choose the

HyperCITY for availability of products as well as reasonable
prices.

 Majority of the customers are rate for affordable pricing in

HyperCITY.

 As per findings, most of the customers prefer to shop in

for offers & discounts.

 As per findings, most of the respondents are taking assistance

from the store staff during purchase period. We can say that
customers take assistance from store staff when they
shopping in HyperCITY.
 As per the findings, majority of the customers are satisfied
with the value of their money provided by HyperCITY.

 As per findings, overall experience of the respondents is found

to be Excellence as started by 12% of the Respondents, and
Good by 60% of the Respondents, Very few rated as poor.

 As per findings, most of the customer’s opinion is to revisit the

HyperCITY.

 As per findings, Majority of the Respondents are

recommended to others for shopping in HyperCITY.

 As per findings, as much as 45% of the Respondents to suggest

the HyperCITY to maintain good quality in products.
 indiainfoline.com. .
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indiainfoline.com. .

. solartimes.in .
. The Times of India
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indiainfoline.com. .
. Viviana Mall. 2016-10-24 .
indiainfoline.com.
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indiainfoline.com. .