INOLINK COLLEGE

ASSIGNMENT
Instruction: Please attempt all the questions for 50 marks. The deadline for submission is
October 20, 2020. Submit it to my email: brehanub2017@gmail.com

1. Hawassa Millennium Company is planning to produce and market a new product Brand
called Miracle which is intended to invariably satisfy needs and wants of all users in an
undifferentiated market. If you were the consultant of the organization, what would you
consult it regarding its new brand-miracle? 10 marks
2. Some people justify some reasons for why they are studying marketing management.
On your part, why do you study marketing management over other disciplines? What
benefits do you expect to achieve by studying marketing management as a discipline?
10 marks
3. What is marketing management? Some people who define marketing are herd stating
that marketing is the art of advertising and selling. Do you agree? Why or why not? Give
a clear response. 10 marks
4. Below Almighty God, marketing is highly expected of bringing about peace to the
society. If it is properly used, the third world war would not be burst all over the world.
How marketing can contribute to the achievement of this objective in reality. Discuss. 10
marks

5. CASE STUDY
With approximately 70,000 employees in more than 150 countries and annual revenues
of nearly $12 billion, Eaton is one of the world’s largest suppliers of diversified industrial
goods. Eaton has been known for products that make cars peppier and 18-wheelers
safer to drive. But a recent restructuring has made Eaton a powerhouse in the growing
field of power management. In short, Eaton is making electrical, hydraulic, and
mechanical power systems more accessible to and more efficient for its global
customers. But Eaton isn’t successful only because of the products and services that it
sells. It is successful because it works closely with its business customers to help them
solve their problems and create better products and services of their own. Eaton is
known for high quality, dependable customer service and product support. In this
manner, Eaton builds strong relationships with its clients. After reading this short case
study, answer the following questions related to the case.
a) What is Eaton's superior value contributed for the growth of the organization?
2 marks
b) Who are Eaton’s customers? Describe Eaton’s customer relationships clearly. 2
marks
c) Discuss the different ways that Eaton provides value beyond that which
customers can provide for themselves. 2 marks
d) Why customers are highly loyal to Eaton's products and services? 2 marks
e) What can we learn from this case study in the business world? 2 marks