Step 2: Select a beachhead market

Jaisay kay hum nay apnay previous step may apni market ki segmentation karkay muktalif market
segments banae thay. ab hum us mai sey aek market segment ko ley kar chalaen gey. Tzkay hamari
tamam tar concentration aur focus sirf usi aek market segment per ho. Takay hum usay behtar sey
behtar bana sakheen aur hamari progess bhi taez ho sakhay.

tou jou well educated parents hn gy wo hzmzri easy market hn gy tou unhay hum apni beachhead
market kaheen gy.

Step 3:

Build an end user profile

//Jou hamara next step hai// es mai hum apnay end user ki profile banaen gy. End user profile ki
beachhead market mai hamay is liye zaroorat parti hai takay hum bata sakhaen kay hamaray user ki
zarooriat kia hain aur wo kia chahta hai.

Step 4: Total addressmarket for beachhead market

Es step mai hum total address market ko estimate kareen gy apni beachhead market kay liye.

Us ko calculate karnay ka process yh hai kay hum revenue per end user ko multiply kareen number of
end user sey tou hamay apna total addressable market per year mil jae ga.

Humay jahan mushkil aye gi wo yh ho gi kay hamay yh nhi maloom kay hamaray end users kit adad kitni
ho gi. Aur hamaray area mai kitnay bachay hain. Tou isko hum abhi kay liye skip kartay hain.

End user profile banatay waqt chay cheezain bohat common hoti jinay apni en user ki complexity kay
mutabik extend ya contact kar sakhtay.

Subsey pehlay aata demographic point of view. Kay customer ki age gender etc. kia hai. Es mai hamari
situation mai jou sub sey relevant cheez hai wo hai education, Jitna zada log educated hn gy utna hi zada
wo hamray product ko samaj paen gy. Aur unhay maloom ho ga kay yh product us kay liye behtar hai.

Phir hamaray pass psychographics atay hain kay us ki hobbies, life priorites kia hain. Jou agar humlife
priorities laen tou wo education ho gi. Kyn kay yh subkuch hum life behtar karnay ki liye hi kartay.
Hamaray pass jab achi education ho gi tub hi achi life bhi keh paen gy.

Phir atay hain hamaray pass proxy products kay hamara customer kia product own karta hai aur kis
product ko wo kitni priority deta hai. Es mai agar hum baat kareen tou hamaray pass o-levels, stem,
federal board etc. ayeen gy. Kyn kay cutomer achi aur behatreem taleem lena pasand karay ga.

Watering holes mai hamaray pass atta hai kay hamaray product kay baray mai log kahan per baat kar
sakhtay hain. Tou agar hum priority kay hisaab sey bataen tou sub sey zada social media per.phir
parties ,functions, offices aur muktalif online platforms keh sakhtay.
Agar hum priorities ko weightage daen.tou us mai getting good education hamari top priority ho gi.

Step 5:Profile the persona for the beachheadmarket