Marketing chap: 3

Akta company toiri korte hole vision mission goals and objective bivino dhoroner stragies create korte
hobe aiguli thik moto create korte na parle aita company ke khub closely effect korbe so company khub
e closely effect korbe

Suppliers: akta valo supplyer company ke valo advantage dite pare . kom dam a supply dai valo long
term relationship ar jono onk company market a leader hopi only for good supplyer . kom takai row
materials dai supplyers valo relation thakar karon a ar aitia advantage

Intermediaries: kono product customer ark ache pochanor jonno tader lage jmn hole seller ,
retailer(khuchra bikreta) aro directly amader sathe related . product promotion product customerder
der kache puche dawar kaaj orai kore so orao closely related

Competitors: akta competitor amr sell k komiye dite pare abar bari aeo dite par a
Public: onk public ache jara amader business k effect korb e either positively or negatively . kichu grp of
public ache jara amader business ar upor interested

Fin : fin public ar mader upor interest ache jmn bivino des har bank stock holder investment house ara
fin pub . jokhon amra kono business star korar chinta kori tokhon amader onk takar ba big amount of
money proiyo jon hoi . tokohn boro boro bebshai ra bank thek a lone nai bivinno investment house thek
a lone nai akta bank ar bivinno business ar upor interest ache karon joto beshi business organization
create hobe to to beshi loan nawa hob ar atai tader product

Media public: prduct ar news tarai procher korbe ar bivino media tai promotional activities korbo jmn
newspaper megajin tv . amra product promotion ar jonno tader kache jabo tader o aikhane onk laav ase

Abar amader business ark ono scandal holo ta media ar through tai prochar hobe tai ata close

Gov : joto beshi business grobw korbe toto beshi gov k text dite parbo

Cityzen action public : ar rights niye kaaj kore . amader product a jodi kono vajal thaak a tahle tader ai
grp ta andolon korbe ate business a kharap akta provaab porbe tai tader kotha vabe business ar kaaj
korte hobe abar business ar koron a invironment ar khoti hote paar a

General: Jakono ciyzen protek ta business ar public

Internal pub : business ar employer

Customer :

Micro ke aro beshi effect korbe social force ja hoche macro. Macro holo larger socitall force/factor :
demographic, economic, natural, Technological, political, cultural. Micro macro 2 tai business k shoman
vabe effect kore hoi chalange create korbe ar na hoi opportunites

Demographic : study of human population, demographic trend business k effect kore

Demographic Trends: Population incrissing (First Demographic Trends) Is the good sine for the business.
Karon population joto beshi customer to to beshi. Population joto bare customer ar demand toto bare
ar demand barle sell bare . Income occupation demographic factor

Another demographic trend is changing family system newclear family aikaron a business a poriborton
asheche , women ra babysitter ar moto kaj asheche (changing rule of women)

Growth in rural population mane grammo manushder majhe business valoo hoi .

Economic environment : spending partern of money

Angles law : arnes angle jokhon manus har income bere jai tokhon cost ar sector ache kontai khororch
amra beshi kori kontai kom kori .utility jmn gash biduut bill barte pare ba traveling savings bare but boro
akta amount jai sevings a .

Water gash electricity aiguli natural aiguli chara business hoi na

Technological env : aita bussines ar shomoi bachai and time is money

Political envo kharp thakle business a onk shomosha hoi jmn hortal dilo opposite party tokhon prob
hobe