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We are currently overusing the earth's natural resources whit more than
70%. Plenty of research shows that materialism is not just a personal
problem. It is also an environmental problem, as you may have guessed –
we are overconsuming at the cost of our happiness and our planet. We, as
a society, have developed a high level of individual consumeristic com-
petitiveness and a continuous comparison, both of which are unhealthy.
This may not be news to you. It certainly isn’t news to the seller’s mar-
kets; it has been a long-standing technique of markets to act on this vul-
So what can we do? The good news is that we don’t need to go far to
change this. Not far at all. The answer is within us all. The next time you
are staring at that bag you already have twenty off or the social media
post you’re about to make to show off a new purchase or are you staring
at the iPhone model you are contemplating getting, ask yourself this:
• Why do I need this? Is this my ego or my inner self?
• I love this product, but what true use will this product give me?*
It’s the best type of self-love you can practice. Life starts and ends within
your own inner world. Nurture that and you will save all the worlds
around you.