OPEN UNIVERSITY of MAURITIUS

Module Name: Marketing Planning

Lecturer’s Name: Mr Auvkesh Ramkelawon

INSTRUCTIONS TO STUDENTS - READ PROPERLY THE MODE OF SUBMISSION

Your assignment will be marked on a total of 30 marks.
Submission date: 28 October 2020
Please note that any assignment submitted after the deadline, marks will be deducted as per
assignment submission procedure document.
Word limit: 2500
Format: Please follow the guidelines in the document “Guide to writing assignments” available
on Moodle.
You are required to conform to Harvard referencing style.
Plagiarism will be heavily penalised and may result to non-award of marks.
Please include a bibliography at the end of your document.
Mode of submission:
Please submit 1 soft copy directly to your respective tutor’s email address and always send a soft
copy on: assign@open.ac.mu. Please ensure that you fill in the assignment cover sheet and attach
it to your assignment.
In case the assignment is received after the due date, marks will be deducted as per OU policy. The
onus is on learner to ensure that the assignment reaches before/on the due date. The current penalty
is 2% per day (weekends and public holidays included) for any assignment received after the due
date which the tutor will deduct from the final mark.

POINTS TO REMEMBER WHEN SUBMITTING YOUR ASSIGNMENT:

All assignments submitted should include the assignment cover sheet (available on Moodle)
The Open University of Mauritius will not hold itself responsible or liable for the non-award of
marks if you fail to submit the assignment as per the required mode of submission.

1
Assignments question:

EXTRACTED FROM INVESTORS MAG : Today the Mauritian banking industry has a
total of 20 banks, of which five are local banks, nine are foreign-owned subsidiaries,
one is a joint venture, four are foreign bank branches, and one is licensed as a private
bank. All these banks are licensed and authorized by the Bank of Mauritius to carry
out banking business locally and internationally.

The wide range of services provided characterizes the banking industry of Mauritius.
Besides traditional banking facilities, Mauritian banks offer specialized services such
as fund administration, custodial services, trusteeship, structured lending, structured
trade finance, international portfolio management, investment banking, private client
activities, treasury, and specialized finance.

The total assets of Mauritius’ banking sector reached Rs1,347.8 billion as of the end
of December 2018. An analysis by the Bank of Mauritius of the distribution of total
bank assets, as at the end of December 2018, showed that local banks held the largest
share of assets, which stood at 59.6%, followed by subsidiaries of foreign-owned
banks which held 36.3%. Branches of foreign-owned banks held the remaining 4.1%.

QUESTION 1 – COMPULSORY 20 MARKS

a) You have been employed as a marketing coordinator for Mauritius Commercial

Bank, and you have been advised to conduct a marketing audit of the bank as
compared to its competitors. You are advised to support your answers with
examples duly. ( 30 Marks)