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    Juliana Marie Rodriguez
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    Local coffee production in the Philippines cannot meet domestic demand, with consumption reaching 170,000 metric tons in 2018 compared to only 35,000 metric tons produced. Millennials are willing to pay over 100 pesos for innovative coffee drinks like espresso, cappuccino, and latte. More teenagers are also consuming caffeinated drinks traditionally favored by adults as they face school stress and the rise of coffee shops.

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    Local coffee production in the Philippines cannot meet domestic demand, with consumption reaching 170,000 metric tons in 2018 compared to only 35,000 metric tons produced. Millennials are willing to pay over 100 pesos for innovative coffee drinks like espresso, cappuccino, and latte. More teenagers are also consuming caffeinated drinks traditionally favored by adults as they face school stress and the rise of coffee shops.

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    25 views1 page

    Review of Related Literature Local Studies

    Uploaded by

    Juliana Marie Rodriguez
    Local coffee production in the Philippines cannot meet domestic demand, with consumption reaching 170,000 metric tons in 2018 compared to only 35,000 metric tons produced. Millennials are willing to pay over 100 pesos for innovative coffee drinks like espresso, cappuccino, and latte. More teenagers are also consuming caffeinated drinks traditionally favored by adults as they face school stress and the rise of coffee shops.

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    REVIEW OF RELATED LITERATURE

    Local Studies

    Investing in a coffee business is a substantial settlement in the Philippines. A massive


    portion of Filipino population loves coffee as a beverage. In 2018, demand for coffee is
    noticeably higher than a local supply, Philippines consumed 170,000 metric tons of coffee, but
    produced only 35,000. (Perfect Daily Grind, 2020).
    According to Antonio Lavina message that was ​read by Cameron Odsey, Cordillera
    regional executive director of the Department of Agriculture (DA), the millennials are willing to
    dish out P100 or more in whatever innovative brew that they want to have in their
    espresso—customary, plain, prepared coffee, or mixed, for example, cappuccino, latte,
    macchiato.
    Considering that as time goes by, an ever increasing number of teenagers are
    consuming caffeinated drinks including coffee which are typically devoured by adults. The early
    school plans" stress" and furthermore the rising popularity of coffee shops made students drink
    coffee and coffee based items.

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