Bottle water Industry in Lithuania

The health and wellness trend has raised the demand for bottled water as compared to
carbonates and juice drinks. The consumers in Lithuania opt for healthier alternatives.
Retrieved from https://www.euromonitor.com/bottled-water-in-lithuania/report.

The water is differentiated based on:

Source Quality control

The way it reaches

packaging
bottling facilities

The protected natural areas such as the National park of Dzukija and Nemunas loops
regional ensures that nature protects mineral waters. All industrial activities are prohibited in
these areas. Retrieved from the case study, BMV 2020.

The producers of this industry pay keen attention to the values communicated to the
customers. Apart from its functional characteristic, the second-most important thing that
attracts the customer is the packaging. They are offering the product in metal cans, glass
bottles, or plastic bottles as per the different needs. Retrieved from
https://www.euromonitor.com/bottled-water-in-lithuania/report.

The company uses advanced purification technologies and quality control to ensure
the essence of water as that of the source.

The revenue generated by this segment amounts to US$84m in 2020 and grow
annually by 7.2%. Retrieved from https://www.statista.com/outlook/20010000/143/bottled-
water/lithuania#market-globalRevenue