Market Research Report

Kyle Blendheim | Eve Bratrud | Tyler Holm | Chandhni

Jayakanth | Abby Marley | Bethany Sigman
 ● Purpose of our research
● Types of questions we explored
Summary ○ Social media use
○ Dating app usage
○ Desirable app functions
○ Reason to use/not use dating apps
○ COVID-19 experience
 ● Research goal: Inquire information about
the interactive, interpersonal and dating
Methodology habits of 18 and 19 year olds.
● Convenience Sampling
● Survey Results
○ Potential respondents: 602
○ Total number of respondents: 67 (18
to 19 year-olds)
■ 11% response rate
○ Gender distribution
■ 53.7% male
■ 44.8% identified as female
■ 1.5% preferred not to say.
Findings
QUESTION 1: Check each
platform that you use
frequently (at least once a
week)

(Options: Facebook,
Twitter, Instagram,
Snapchat, TikTok,
YouTube, Spotify, Apple
Music, and Others)
QUESTION 2: Would you
be more willing to
download a dating app
after seeing an
advertisement or
sponsorship of it?

(Options: Yes or No)

QUESTION 3: What dating
apps do you use
frequently?

(Options: Tinder, Bumble,

OkCupid, Match, None of
the Above Options, Other)
QUESTION 4: Why did you
start using dating apps?
(Check all that apply)

(Options: Curiosity,
Boredom, Looking for
new friendships, Looking
for relationships, Looking
for hookups, For
Followers, Prefer not to
answer, Never used a
dating app before, Other)
QUESTION 5: If you have
never used a dating app,
why?

(Options: Wanting to be
single, Scared about own
safety, Bad reputation
about dating apps,
Already met significant
other, Lack of time, I use
dating apps)
QUESTION 6: What sort
of features do you look for
when using a dating app?
(Choose up to 3)

(Options: Swiping to
match, Easy to link to
social media, Post
multiple photos/videos
on a profile,
Chat/messaging features,
Video chat, Read receipts,
Never used a dating app)
QUESTION 7: Have you
ever met up with
someone you have
connected with on a
dating app?

(Options: Yes, No, Never

used a dating app)
QUESTION 8: How long
have you been using
dating apps?

(Options: Few weeks, 1-3

months, 3-6 months, 6
months-1 year, 1-3 years,
3+ years, Never used a
dating app)
QUESTION 9: If you
currently use or have used
a dating app in the past
how often do you actually
use it per week?

(Options: 0-1 hour, 1-2

hours, 2-3 hours, 3-4
hours, 4-5 hours, 5-6
hours, 6+ hours, Never
used a dating app)
QUESTION 10: For those
that have used online
dating apps prior to
COVID-19, has the
experience changed for
you?

(Options: Yes, No, Never

used a dating app)
QUESTION 11: If you were
interested in getting to
know someone you met
through a dating app
would you rather meet
virtually over a video
platform (i.e.,
Facetime/Zoom) or meet
up in person for a socially
distanced date (i.e., a
picnic 6 ft apart)?

(Options: In-Person,
Video Platform)
QUESTION 12: What is
your gender?

(Female, Male, Prefer Not

To Say)
 ● Most 18-19 year olds responded that
they use dating apps
Conclusions ● One quarter of respondents have never
used a dating app
 ● Tinder is the most popular
● Features that users like
Consumption ● Average user time is under two hours a
week
 ● What are users looking for?

Needs
Differences

● Between male and

female respondents
 ● Social media platforms 18-19 year olds
use the most
Media Habits ● Will users be more willing to download a
dating app after seeing an
advertisement?
 ● Social Media Advertising:
● Suggestions Include:
Recommendations ○ Interactive Ads
○ Video Ads
○ Advertisements in the app store
Recommendations

● Bumble X Jump:
○ Contact-free date
○ Semblance of
normalcy within
dating online
○ New, interactive
ways to meet
people in your area
 ● Social Media Advertising:
● Suggestions Include:
Recommendations ○ Application Interface Improvements
Thank you!