Category

CSD Carbonated Soft Drink

RTDT Ready To Drink Tea
ED Energy Drink
SPO Sport Drinks
PW Packaged Water
JD Juice Drinks

Period
MAT Moving Annual Total (accumulated 12 months)
MAT TY MAT This Year
MAT LY MAT Last Year
MAT 2YA MAT 2 Years Ago

Market Break Down

Urban + Rural TT Urban + TT Rural + MT Urban
TT Urban Traditional Trade Urban
TT Rural Traditional Trade Rural
MT Urban Modern Trade Urban
6 Key Cities in Urban (Hanoi, HCM, Haiphong, Cantho,
6 CTs
Nhatrang, Danang)

4 CTs Haiphong, Cantho, Nhatrang, Danang

North NE/NW + RRD

Central NCC + CH + SCC

South S.East + MKD

NE/NW North East Nort West
RRD Red River Delta
NCC North Central Coast
CH Central Highland
SCC South Central Coast
SE Sout East
MKD Mekong Delta
Is the sales channel where consumers do not consume
Off Premise their purchased products at the same store they
Channel purchase them, e.g. Traditional Grocery Stores,
Beverage Stores, Market Stall…
Is the sales channel where consumers do consume their
On Premise
purchased products at the same store they purchase
Channel
them, e.g. Restaurant, Coffee Shop, Eatery…
Fact Type
Volume/Value Sales
Volume/Value % Share
Volume/Value Growth vs. YA
Volume/Value % Share of Trade
Numeric Distribution
Weighted Distribution
Vol S.P.P.D
Price Per Pack
Average Price
Average Price Index vs. Category

Brand Leverage
TOM
Spontaneous
Favourite
Total Awareness

Past 3 Months usage

Past 1 Month usage

Brand Use Most Often P3M

Sales to consumer expressed in volume/value basis
Share of a brand/SKU on either total market or specific segment
% sales change from certain period vs. same period last year
% sales from certain channels/ markets out of total business
Represents the percentage of stores within the universe handling the product during the audit period
Represents the percentage of category turnover accounted for by those stores handling the product during the audit period
Sales Per Point of Distribution - Rate of Sale
Average retail selling price to the consumer
Value Sales/ Volume Sales
(Average Price of a product/ Average Price of Cateogry)*100
Background
BIG BEER is the 2nd biggest beer manufacturer in Vietnam. It is a subsidy of GLOBE BEER which is a well known beer company
BIG BEER has 3 brands in Vietnam including: Golden (premium brand), Wild (sub premium brand), and Large ( mainstream bra

Objective
BIG BEER wants to understand the dynamic picture of Rural, and how they can grow further in Rural?
Dynamic Landscape Urban vs. Rural
Total Beer Category MAT TY
Sales Value
MANUFACTURER ('MILLION Value % Shr Of Volume % Chg
DONG) Trade YA

Nationwide 55,855,425 100 8

Urban 32,599,529 58 9
Rural 23,255,897 42 8

Competitive Landscape Urban vs. Rural

Volume % Share - MAT TY
MANUFACTURER Nationwide Urban Rural
Saigon Local 38.9 40.2 37.5
BIG BEER 25.7 37.8 13.0
Hanoi Men 17.3 15.2 19.6
Camel 9.7 4.7 14.9
Miner 2.1 0.3 4.1
Local 1 1.9 0.2 3.6
Local 2 0.8 0.1 1.6
Local 3 0.6 0.1 1.1
Local 4 0.3 0.1 0.6
Local 5 0.2 0.4 0.1
Contribution of Channels in Urban Contribution of Channels in Rural
Total Beer Category Total Beer Category

Value % Share of Trade MAT TY Value % Share of Trade MAT TY

Urban Off Premise 39 Rural Off Premise 69

Urban On Premise 61 Rural On Premise 31

Contribution of hannels in rural

Competitive landscape Urban vs. Rural BIG BEER VALU
45.0 Saigon
Local
40.0 Hanoi
Men
35.0 Camel
30.0 Miner
25.0 Local
20.0 Local 1
15.0 Local 2
10.0 Local 3
5.0 Local 4
0.0 Local 5
BIG BEER Saigon Local Hanoi Men Rural Off Premise
Camel Miner RuralLocal
On Premise

Urban Rural
 Urban 58
Rural 42

Urban Rural
37.8 VALUE
13.0 % SHARE OF TRADE
40.2 37.5
15.2 19.6
4.7 14.9
0.3 4.1
1.0 6.9
0.2 3.6
0.1 1.6
0.1 1.1
0.1 0.6
0.4 0.1

Urban Rural
Contribution and Growth of Rural Regions
MAT TY
Total Category BIG BEER
Value % Shr Of Trade Volume % Chg YA Value % Shr Of Trade
TT Off+On NE/NW Rural 12 4 1
TT Off+On RRD Rural 6 4 1
TT Off+On NCC Rural 26 2 1
TT Off+On CH Rural 7 7 4
TT Off+On SCC Rural 17 8 35
TT Off+On SE Rural 19 17 38
TT Off+On MKD Rural 14 22 19

Contribution and Growth of Urban Regions

MAT TY
Total Category BIG BEER
Market share
Value % Shr of Rural
Of Trade regions
Volume % Chg YA Value % Shr Of Trade C
TT Off+On NE/NW Urban 0 1 40 0
NCC SE SCC MKD NE/NW CH RRD
TT Off+On RRD Urban 18 5 35 5
TT Off+On NCC Urban 4 6% 16 30 0
7%
TT Off+On CH Urban 2 -4 25 1
26%
TT Off+On SCC Urban 14 3 20 21
12%
TT Off+On SE Urban 52 12 15 62
TT Off+On MKD Urban 8 6 10 7
MT Urban 3 24 5 3
14% 0
TT Off+On TT Off+On TT Off+O
19% NE/NW RRD Rural NCC Rur
Rural
17%
Total
 BIG BEER
Total
Volume % Chg YA Big beer
TT Off+On Category
-25 NE/NW 12 1
Rural
TT Off+On
18 RRD Rural 6 1
16 TT Off+On 26 1
NCC Rural
-44 TT Off+On 7 4
CH Rural
5 TT Off+On 17 35
SCC Rural
34 TT Off+On 19 38
SE Rural
69 TT Off+On 14 19
MKD Rural

NCC 26
SE 19
BIG BEER SCC 17
Volume % Chg Chart
YA Title MKD 14
-25 NE/NW 12
-11 CH 7
42 RRD 6
-20
-8
27
2
33

TT Off+On TT Off+On TT Off+On TT Off+On TT Off+On TT Off+On TT Off+On

NE/NW RRD Rural NCC Rural CH Rural SCC Rural SE Rural MKD Rural
Rural

Total Category Big beer

BIG BEER Performance in Rural Regions vs. Urban
MAT TY
BIG BEER
Markets Volume % Share Volume % Chg YA
TT Off+On NE/NW Rural 0.9 -25
TT Off+On RRD Rural 2.0 18
TT Off+On NCC Rural 0.5 16
TT Off+On CH Rural 7.9 -44
TT Off+On SCC Rural 29.1 5
TT Off+On SE Rural 28.3 34
TT Off+On MKD Rural 22.5 69
Chart T
TT Off+On MKD Rural

TT Off+On SE Rural 34

TT Off+On SCC Rural 5

-44 CH Rural
TT Off+On

TT Off+On NCC Rural 16

TT Off+On RRD Rural 18

-25
TT Off+On NE/NW Rural

-60.0 -40.0 -20.0 0.0 20.0 40

 MAT TY
BIG BEER
Markets Volume % Share Volume % Chg YA
TT Off+On NE/NW Urban 3.2 -25
TT Off+On RRD Urban 7.1 -11
TT Off+On NCC Urban 3.3 42
TT Off+On CH Urban 18.8 -20
TT Off+On SCC Urban 68.2 -8
TT Off+On SE Urban 46.0 27
TT Off+On MKD Urban 31.6 2
Chart Title
TT Off+On MKD Rural 69
Volume %
TT Off+On Share
TT Off+On SE Rural 34
NE/NW 0.9
Rural
TT Off+On 2.0
TT Off+On SCC Rural 5 RRD Rural
Volume % Chg YA TT Off+On 0.5
NCC Rural
-44 CH Rural
TT Off+On Volume % Share TT Off+On 7.9
CH Rural
TT Off+On
16 SCC Rural 29.1
TT Off+On NCC Rural TT Off+On 28.3
SE Rural
TT Off+On RRD Rural 18 TT Off+On 22.5
MKD Rural
-25
TT Off+On NE/NW Rural

-60.0 -40.0 -20.0 0.0 20.0 40.0 60.0 80.0

Volume %
Chg YA
-25
18
16
-44
5
34
69
Competition in Urban & Rural
MAT TY
Volume % Volume %
Markets Manufacturers Markets
Share Chg YA
Hanoi Men 81.5 0
TT Off+On NE/NW Saigon Local 5.7 36 TT Off+On NE/NW
Rural Camel 1.7 -1 Urban
BIG BEER 0.9 -25
Hanoi Men 76.2 3
Saigon Local 7.6 95 TT Off+On RRD
TT Off+On RRD Rural Urban
BIG BEER 2.0 18
Camel 0.7 -4
Camel 51.4 4
Saigon Local 21.6 12 TT Off+On NCC
TT Off+On NCC Rural
Hanoi Men 13.2 1 Urban
BIG BEER 0.5 16
Saigon Local 89.4 14
BIG BEER 7.9 -44
TT Off+On CH Rural TT Off+On CH Urban
Hanoi Men 0.1 -30
Camel 0.0 -69
Saigon Local 38.0 8
BIG BEER 29.1 5 TT Off+On SCC
TT Off+On SCC Rural
Camel 0.2 NA Urban
Hanoi Men 0.0 18,647
Saigon Local 59.9 1
BIG BEER 28.3 34
TT Off+On SE Rural TT Off+On SE Urban
Hanoi Men 0.0 NA
Camel NA -100
Saigon Local 65.8 5
TT Off+On MKD BIG BEER 22.5 69 TT Off+On MKD
Rural Camel NA NA Urban
Hanoi Men NA NA
 MAT TY
Volume % Volume %
Manufacturers
Share Chg YA
Hanoi Men 81.3 -1
Saigon Local 12.5 63
BIG BEER 3.2 -25
Camel 2.3 -35
Hanoi Men 69.0 -2
Saigon Local 18.6 55
BIG BEER 7.1 -11 Manufacturers
Camel 2.4 11
Camel 65.8 5
Hanoi Men 16.2 9
Saigon Local 8.0 149
BIG BEER 3.3 42
Saigon Local 80.7 0 TT Off+On
NE/NW
BIG BEER 18.8 -20 Rural
Camel 0.5 -26
Hanoi Men 0.0 109 Hanoi Men
Saigon
BIG BEER 68.2 -8 TT Off+On Local
Saigon Local 20.7 16 RRD Rural BIG BEER
Camel 7.8 316 Camel
Hanoi Men 0.4 42 Camel
Saigon Local 52.6 2 Saigon
TT Off+On Local
BIG BEER 46.0 27 NCC Rural Hanoi Men
Camel 0.2 -45 BIG BEER
Hanoi Men 0.0 -10 Saigon
Local
Saigon Local 67.0 8 TT Off+On BIG BEER
BIG BEER 31.6 2 CH Rural Hanoi Men
Camel 0.0 -100 Camel
Hanoi Men NA -100 Saigon
Local
TT Off+On BIG BEER
SCC Rural Camel
Hanoi Men
Saigon
Local
TT Off+On BIG BEER
SE Rural Hanoi Men
Camel
Saigon
Local
TT Off+On BIG BEER
MKD Rural Camel
Hanoi Men
Volume %
Share

Hanoi Men Saigon

Local Camel BIG BEER OTHER
NE/NW 81.5 5.7 1.7 0.9 ###
RRD 76.2 7.6 0.7 2.0 ###
NCC 13.2 21.6 51.4 0.5 ###
CH 0.1 89.4 0.0 7.9 2.526615
SCC 0.0 38.0 0.2 29.1 ###
SE 0.0 59.9 28.3 ###
MKD 65.8 22.5 ###

Chart Title
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% NA
NE/NW RRD NCC CH SCC SE MKD

Hanoi Men Saigon Local Camel BIG BEER OTHER

NA
NA
Viết pt và mô tả biến
Câu hỏi số bao nhiêu, code biến đấy trong bảng hỏi
Viết ý nghĩa
Giải thích biến, tại sao tạo được biến này, dùng biến nào trong bảng hỏi, bảng dataset
Biến khu vực trong bảng hỏi và dât set, code phú thọ,… để miền bắc, code
Tăng trượng lao động: số lđ thuê thêm, bao nhiêu người
Bảng kết quả: số lương theo cấp lương đi học, cho vào
Xuất bản kết quả theo chuẩn (niceoutput)
Đọc bảng thống kê, đọc kết quả
Up: Report Mô hình kinh tế lượngGiải thích biến
Kết quả ước lượng và suy diễn thống kế Mở report xem ngta viế
Các bảng kết quả nằm cùng trên 1 trang a1
Script Tạo subset
thống kế mô tả
Regression xuất dưới dạng txt hoặc hdml
ảng hỏi, bảng dataset

Mở report xem ngta viết gì rồi viết lại

Key Manufacturers Performance in Rural and Urban Regions
MAT TY
Volume % Numeric Weighted Volume
Markets Manufacturers Share Distribution Distribution SPPD
Hanoi Men 81.5 94 98 1,019
TT Off+On NE/NW Saigon Local 5.7 15 16 445
Rural Camel 1.7 12 13 155
BIG BEER 0.9 7 7 164
Hanoi Men 76.2 90 97 428
Saigon Local 7.6 16 21 195
TT Off+On RRD Rural
BIG BEER 2.0 5 8 145
Camel 0.7 4 4 103
Camel 51.4 64 73 1,790
Saigon Local 21.6 32 37 1,466
TT Off+On NCC Rural
Hanoi Men 13.2 43 48 702
BIG BEER 0.5 3 5 295
Saigon Local 89.4 90 99 514
BIG BEER 7.9 27 34 131
TT Off+On CH Rural
Hanoi Men 0.1 1 1 49
Camel 0.0 1 1 19
Saigon Local 38.0 57 66 888
BIG BEER 29.1 63 76 584
TT Off+On SCC Rural
Camel 0.2 1 1 259
Hanoi Men 0.0 1 1 55
Saigon Local 59.9 57 95 893
BIG BEER 28.3 42 79 507
TT Off+On SE Rural
Hanoi Men 0.0 0 1 6
Camel NA NA NA NA
Saigon Local 65.8 33 93 797
TT Off+On MKD BIG BEER 22.5 17 54 466
Rural Camel NA NA NA NA
Hanoi Men NA NA NA NA
 MAT TY
Volume % Numeric Weighted Volume
Markets Manufacturers Share Distribution Distribution SPPD
Hanoi Men 81.3 90 100 30
TT Off+On NE/NW Saigon Local 12.5 21 29 16
Urban BIG BEER 3.2 14 19 6
Camel 2.3 9 12 7
Hanoi Men 69.0 86 98 1,262
TT Off+On RRD Saigon Local 18.6 29 54 612
Urban BIG BEER 7.1 18 42 303
Camel 2.4 4 9 459
Camel 65.8 66 85 338
TT Off+On NCC Hanoi Men 16.2 46 49 143
Urban Saigon Local 8.0 20 36 97
BIG BEER 3.3 19 36 40
Saigon Local 80.7 75 98 194
BIG BEER 18.8 43 61 73
TT Off+On CH Urban
Camel 0.5 2 4 33
Hanoi Men 0.0 1 1 12
BIG BEER 68.2 72 97 979
TT Off+On SCC Saigon Local 20.7 28 48 606
Urban Camel 7.8 18 26 420
Hanoi Men 0.4 1 3 179
Saigon Local 52.6 54 98 2,419
BIG BEER 46.0 48 90 2,305
TT Off+On SE Urban
Camel 0.2 0 1 559
Hanoi Men 0.0 0 1 216
Saigon Local 67.0 35 98 492
TT Off+On MKD BIG BEER 31.6 21 70 326
Urban Camel 0.0 0 0 ERR
Hanoi Men NA NA NA NA
BIG BEER 46.6 90 92 130
Hanoi Men 21.0 50 52 103
MT Urban
Saigon Local 21.0 92 92 58
Camel 6.2 28 60 26
Key BIG BEER Brands in Regions
MAT TY
Regions BIG BEER Brands Volume % Share Volume % Chg YA Regions
Golden 0.9 -22
TT Off+On NE/NW TT Off+On NE/NW
Wild 0.0 -50
Rural Urban
Large NA NA
Golden 2.0 22
TT Off+On RRD Rural Wild 0.0 -49 TT Off+On RRD
Urban
Large NA NA
Golden 0.2 -18
TT Off+On NCC Rural Wild 0.0 51 TT Off+On NCC
Urban
Large 0.0 NA
Wild 4.2 16
TT Off+On CH Rural Large 0.7 NA TT Off+On CH Urban
Golden 0.6 -40
Wild 14.1 34
TT Off+On SCC
TT Off+On SCC Rural Large 10.4 14,042 Urban
Golden 2.1 26
Wild 24.1 47
TT Off+On SE Rural Golden 4.1 -4 TT Off+On SE Urban
Large 0.0 NA
Large 5.9 ERR
TT Off+On MKD Golden 5.1 36 TT Off+On MKD
Rural Urban
Wild 4.2 60
 MAT TY
BIG BEER Brands Volume % Share Volume % Chg YA
Golden 2.7 -32
Wild 0.5 58
Large NA NA
Golden 6.5 -11
Wild 0.6 -12
Large 0.0 NA
Golden 2.1 10
Wild 1.1 297
Large 0.1 NA
Wild 13.5 -13
Golden 4.5 -36
Large 0.0 NA
Wild 24.9 33
Large 15.1 6,031
Golden 6.8 -1
Wild 35.7 45
Golden 9.9 -9
Large 0.1 6,007
Wild 14.9 10
Golden 12.5 -2
Large 0.4 21,165