TYPES OF CORPORATE CULTURE: Entrepreneurial Culture

EXAMPLE OF COMPANY/BUSINESS: David’s Salon

 David’s Salon offers world-class hairdressing, fueled by Filipino passion. With the
vision of bringing Fine European hairdressing to the Philippines, CEO David Charlton
and the David’s Salon’s brand has made a name for itself, offering a wide range of hair
and beauty services to a wide range of customers. It is a name that has been admired
and followed by many Filipinos since its first salon opened in 1989. It is now the biggest
chain of salons in the Philippines, with over 200 branches all over the country.
“We take pride in providing the highest quality of service at prices everyone can
afford,” says Charlton. David’s Salon’s roster of services includes Hair Styling, Hair
Color, Hair and Scalp Treatments, Perming, Relaxing, Rebonding, Make Up,
Waxing/Threading, Nail Care, and Hand and Foot Spas.
A trusted salon brand such as David’s Salon works with different trusted
suppliers for hair color, hair care, and other forms of technologies used for hair styling.
Among these suppliers are L’Oreal, USA’s Professional MATRIX, Affinage Infiniti, and
Schwarzkopf & Henkel.

Total customer’s satisfaction is the goal of David’s Salon. The David’s Salon
Experience is one where customers are given a relaxing ambience, professional
consultations from creative stylists, and personal assistance by store managers and
store assistants
Clients are pampered as they are given quality service with professional care
coming from a well-trained team. David’s Salon has a solid core business management
team equipped themselves with the latest and most innovative European hairdressing
technology, which they generously and systematically pass on to every David’s Salon
stylist.
We choose David Salon as an example for Entrepreneurial Culture that is
because of his experience. At 16, he was working full-time at his uncle’s salon while
studying at the Durham Technical College. After 3 years of studying, Charlton passed
with distinction the City and Guilds of London Institute Examination in Men’s and Ladies’
Hairdressing. In that way, the distinction opened the opportunity for Charlton to go back
to Tyne and Wear, this time in south Shields, to teach hairdressing. He also conducted
workshops for the North East Hairdressers’ Federation. Through his experience, he
learned lots of knowledge. That’s why he takes the risk to build his own business which
is called “David’s Salon”. Before anything else, he trained well all of his employees.
After that, he let his employees to do their jobs because he is confident enough that he
trains his employees very well under his supervision. Right now, the David’s Salon is 29
years of existing and already has a 200 branches and 3,000 employees.
References:
http://www.davidsalon.com.ph/about-us/