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Question

Identify a principal and a reseller of your choice (example: Maruti and a dealer,
Tally and a dealer, McDonald and a franchisee, Salesforce and 4C (a reseller)

Name three likely areas of potential conflict between them

Distributor and Medicine Retailer:

1. Retailer accusing distributor of favoritism with certain retailers on price,


product availability and delivery schedule.
2. Distributor accusing retailer of buying same products from other
distributors also.
3. Distributor accusing retailer of selling other brand products over its brand.

Tip: you can get some ideas from the Snippets caselet!

PCE 14 SDM 2020 22nd september

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