Q.4.

The Job Specification for President HR of company Alpha Beta was being discussed
during a corporate meeting. The CEO was asked to rate on the attributes’ combinations
required for the said profile. The rating is conducted on a scale from 1-9 (1 = least desirable
and 9 = most desirable) The following 4 attributes were zeroed on as the most relevant
attributes. The levels of consideration, the effect codes and the dummy variables used in the
analysis are also mentioned alongside:

1. Similar Job Experience [very large (1 0) , quite a bit (0 1), little (-1 -1)] [x1, x2]
2. Leadership Traits [should necessarily possess (1 0), not mandatory (0 1), not at all
required (-1 -1)] [x3, x4]
3. EQ [very empathetic (1 0), slightly empathetic (0 1), focus only on self (-1 -1)] [x5,
x6]
4. IQ [High (1) , Low(-1)] [x7]

Similar Job
Experience Leadership Traits EQ IQ Rating
Very Large Should necessarily possess Slightly Empathetic Low 8
Quite a bit Not at all required Very Empathetic Low 7
Very Large Not Mandatory Slightly Empathetic Low 7
Quite a bit Not Mandatory Very Empathetic High 8
Very Large Not at all required Focus only on Self Low 6
Quite a bit Should necessarily possess Focus only on Self Low 7
Very Large Not at all required Slightly Empathetic High 8
Quite a bit Should necessarily possess Slightly Empathetic Low 7
Very Large Not at all required Slightly Empathetic High 7
Quite a bit Not Mandatory Focus only on Self Low 5
Little Should necessarily possess Focus only on Self Low 5
Little Not Mandatory Slightly Empathetic High 5
Little Not at all required Very Empathetic High 6
Little Should necessarily possess Slightly Empathetic Low 5

The output of a regression analysis is described below. Calculate:

I. The utility attached to all the levels of all attributes. (6 marks)

II. The importance attached to each attribute. Which is the most important attribute?
(5+1 marks)
III. The best combination of levels of attributes for the post of President HR. Calculate
the total utility for this combination. (2+2 marks)
IV. The next best combination of attribute levels if the best combination is not available?
(2 marks)