Group - 2

Confirmation - how diffrent age groups percieve the benefits

Surprise - Avaulability of so many brands and during lockdown(Q2-2020) increase in consumption

What was a WOW -

Group No 4 -rediffmail pro

What we got confirmation on - GMAIL is the market leader

What was a surprise- Most of the people dont know about rediff, even though they won award,
customers pblmsm not addressed.

What was a WOW - customer r

Group - 3

Confirmation - that consumer segmnet , gym goers, health concious people

Surprise - No influencers involved for promotion specially gym goers

What was a WOW - The ingredient are listed in decreasing order of all the yoga bars

Group - 1 - DDdecor

Confirmation -

Surprise -

What was a WOW -

Group No 5 -rediffmail pro

What we got confirmation on - GMAIL is the market leader

What was a surprise - Most of the people dont know about rediff, even though they won
awards

What was a WOW - The company has stopped caring about their software

Marks - 16/20

Group No 6 - organic tea

What we got confirmation on - People drink organic tea to lose weight and to detox

What was a surprise - So many brands in the market

What was a WOW - aligning with the right archetype could do wonders for the brand
Marks - 16/20

Group - 4 - KENT

Confirmation -

Surprise -

What was a WOW -