Magdalena Prekiel

KLUCZ DO ZESZYTU ĆWICZEŃ

JĘZYK ANGIELSKI
ZAWODOWY
DO ZAWODU
TECHNIK REKLAMY
KWALIFIKACJA PGF.07, PGF.08

POZNAŃ 2020

KLUCZ_PGF_zeszyt_ang.indd 1 2020-03-13 09:19:36

 1. Oferty pracy – Job offers
1
(possible answers) 1) an employer, wanting to employ new workers; 2) an unemployed person, looking for
a job; a person willing to change the job; 3) position; requirements; duties and responsibilities; salary; location;
contact information; 4) in newspapers; on the Internet; in Labour Office
2
1) b;  2) b;  3) c;  4) a;  5) b
3
1) employer; boss; 2) employee; worker; 3) hire; employ; 4) fire; make redundant; 5) salary; pay
4
1) B;  2) A;  3) A;  4) B;  5) A
5
Pytania
What kind of job is it?
Where is it located?
What are the requirements?/
What should a successful
candidate be like?
How high is the salary?
Is the salary fixed?
What are the duties and
responsibilities?
Will a successful candidate have
a training before he/she starts
the work?
KLUCZ_PGF_zeszyt_ang.indd 2
Tekst A
Marketing & Advertising Assistant
Bristol
• Over 18
• Confident
• Driven and Focused
• Organised
• Interested in marketing,
advertising, sales and
promotions
• The ability to quickly and
successfully build rapport with
a diverse range of people)
Up to £21,000 per annum
No, it increases with experience
• Meeting with customers to
discuss different brands
• Answering questions for
customers and tailoring the sales
pitch to suit them)
• Promotions and basic sales
administration)
• Cross selling products that
are appropriate for customer’s
needs)
Yes
Tekst B
Advertising Consultant
Cork, Ireland
• Good understanding of
Microsoft office and strong IT
skills
• Ability to confidently relate to
people on a face to face basis
• Good telephone manner
• Educated to GCSE (or
equivalent) standard
£21,000 basic per annum
No, there are bonuses
• Build long term relationships
and account manage
• Visit clients and potential clients
• Introducing new business
• Diary management
• Closing sales
Yes
2020-03-13 09:19:36
 6
1) good understanding of;  2) ability;  3) experience is required;  4) training;  5) company pension scheme;
6) bonus;  7) healthcare insurance;  8) company car;  9) application;  10) fill in;  11) per annum

8
[nagranie 1] 1) e;  2) c;  3) d;  4) b;  5) a

9
[nagranie 2] 1) T;  2) F;  3) F;  4) F;  5) T

11
1) previous experience; training; 2) salary; 3) company car; 4) good understanding; 5) application;
6) responsible for;  7) per annum

2. CV, list motywacyjny – Curriculum Vitae,

covering letter
1
1) CV is a kind of a formal document that lists a person’s working experience and other qualifications, usu-
ally written by a person looking for a job;  2) an unemployed person, looking for a job;  a student;  3) personal
information (name;  date and place of birth;  marital status;  address;  nationality;  telephone number;  inter-
ests);  working experience;  qualifications, skills and abilities;  languages;  4) a covering letter (or a cover letter,
motivation letter, motivational letter) is a letter of introduction, attached to or accompanying another docu-
ment, like a curriculum vitae;  5) it is a formal letter, usually accompanying the CV, written by an unemployed
person or a worker seeking a better job as a way to introduce themselves to a potential employer and explain
why they are the suitable person for the position applied for

2
1) b;  2) a;  3) c;  4) a;  5) b

3
A. Her name is Aleksandra Nowak. She lives in Warsaw. She graduated from Akademia Sztuk Pięknych im. Eu-
geniusza Gepperta we Wrocławiu. She completed a course on web design (using Adobe Dreamweaver to create
a website with HTML, CSS, JavaScript, and Flash), a course on “Customer Service Training” and international
driving licence. She is familiar with the following programs: Adobe Photoshop; Adobe Illustrator, Adobe InDe-
sign, Adobe Flash, Adobe Dreamweaver. She worked in Graphic Design Studio and is currently self-employed.
She speaks English – fluent written and spoken and has a working knowledge of Russian. She is interested in
skiing, modern art and theatre.
B. His name is Tibor van den Brink. He lives in Amsterdam. He graduated from Amsterdamse University of
the Arts. He is familiar with the following programs: Adobe Photoshop; Adobe Illustrator, Adobe InDesign,
Adobe Flash, Adobe Dreamweaver. He is good at drawing, typography, layout, concept and styling. He worked

KLUCZ_PGF_zeszyt_ang.indd 3 2020-03-13 09:19:37

 as a re-stocker of shelves, a cook, a server, a comprehensive DTP operator, a graphic designer and a bartender.
He speaks Dutch and English. He is interested in painting, art, music and science.

5
1) F;  2) F;  3) T;  4) F

6
a) apply for;  b) expectations;  c) required;  d) knowledge;  e) customer service f) opportunity;  g) queries

7
1) I have all the qualities required.
2) Please contact me if you have any queries at the telephone number listed in my CV.
3) I am writing to apply for the post of… .
4) I consider myself a communicative person.
5) As far as my experience is concerned… .
6) This position will be the next step in my career.

8
1) in, with;  2) as, from;  3) to;  4) at;  5) upon;  6) in;  7) for;  8) in

9
[nagranie 3]  a) market research with;  b) Advertising and Marketing;  c) English;  d) customer’s loyalty to the
brand;  e) online sales

10
résumé  – życiorys; recruitment policy  – polityka zatrudniania; strengths  – mocne strony; elaborate  –
rozbudowany; fancy font  – czcionka ozdobna; transparent  – przejrzysty; relevant  – odpowiedni, istotny;
glimpse – rzut oka

11
[nagranie 4]
Step 1: be original, don’t copy someone else’s ideas
Step 2: be simple, don’t include unnecessary information
Step 3: use good quality paper, don’t make copies
Step 4: limit your CV to 1–2 pages
Step 5: read about the company you are applying to work for
Step 6: don’t lie about your skills, experience, etc.
Step 7: be positive

12
1) to apply for;  a graphic designer;  2) in connection with the job offer;  3) I graduated from;  4) three-year-
-experience;  5) necessary / required qualifications;  6) as you can see from my CV;  7) as for;  advertising
consultant;  8) I have always been interested in;  9) I look forward to;  in person;  10) any queries / any questions

KLUCZ_PGF_zeszyt_ang.indd 4 2020-03-13 09:19:37

 3. Rozmowa w sprawie pracy – Job interview
1
1) An unemployed person, looking for a job;  a person willing to change their job;  2) formal clothes: preferably
a dark suit, a shirt with a tie (men) or a skirt, a jacket and an elegant shirt (women);  3) arrive early, don’t be
late;  switch off your mobile phone;  be polite, keep an eye contact with the potential employer;  sit still in your
seat;  speak clearly;  if you don’t understand something, don’t hesitate to ask for explanation;  ask questions
about the potential position;  4) don’t be late;  don’t lie in your CV and give information that are not true;  don’t
make negative comments about your previous job;  don’t be interested only in the salary;  5) Have you already
had a job of some kind? Tell me about your last position. What were your duties? What can you contribute for
this company? Are you capable of working under stress? Can you work in a team environment?

2
1) previous job;  2) applicant;  3) responsible for;  4) make progress;  5) ahead of schedule;  6) work under
stress; 7) tight deadlines; 8) work on deadline; 9) meet deadlines; 10) team environment; 11) part of
a team;  12) broaden career path / horizons / opportunities

4
1) h;  2) a;  3) c;  4) f;  5) d;  6) g;  7) b;  8) e

5
Zapytaj, czy jest to praca na pełen etat, czy nie. Is it full-time or part-time job?
What are the working hours?
Dowiedz się, jakie są godziny pracy.
How many hours a day will I work?
What is the salary?
Dowiedz się, jakie jest wynagrodzenie.
How much can I earn?
Is work overtime expected?
Zapytaj, czy wymagana będzie praca w nadgodzinach.
Will I have to work overtime?

6
[nagranie 6]

Name: Andrew Robson

Age: 32

Previous employment:
position: graphic designer
where: large dairy
how long: 3 years
why left: no career prospect; repetitive work, no possibilities to use his design skills

Languages: fluent English, working knowledge of Italian

Skills: design skills, creativity
Hobbies: football, basketball, team sports

KLUCZ_PGF_zeszyt_ang.indd 5 2020-03-13 09:19:37

 7
[nagranie 7] 1) F;  2) T;  3) T;  4) F

9
1) previous job;  2) responsible for;  3) salary;  4) work overtime;  5) earn;  6) working hours;  7) work under
stress;  8) manage my time well;  9) meet deadlines;  10) part-time job

4. Miejsce pracy – Workplace

1
1) a  graphic designer; an artworker; a  marketing specialist; an advertising specialist; and advertising
consultant;  a copywriter;  an art director

2
1) a;  2) c;  3) b;  4) a;  5) b;  6) b;  7) a

3
1) d;  2) a;  3) b;  4) c

4
[nagranie 8] 1) F;  2) T;  3) T;  4) T;  5) F;  6) T;  7) T;  8) F

5
1) strip cut paper shredder;  2) drawing and drafting table, steel frame;  3) office chair with arms, height
adjustment; 4) portable projector screen; 5) traditional overhead projector; 6) electric comb binding
machine;  7)  digital duplicating machine;  8)  guillotine paper cutter

6
1) b;  2) d;  3) c;  4) a

7
1) insert the paper into the paper feed;  2) fold the brochures along the fold;  3) select/choose the font size;
4) cut out shapes;  5) cut off unnecessary parts;  6) glue pages and covers;  7) adjust margin depth;  8) set the
print quality;  9) enter the code

8
a) 1, 2;  b) 6, 7;  c) 8, 9;  d) 4, 5;  e) 3

KLUCZ_PGF_zeszyt_ang.indd 6 2020-03-13 09:19:37

 9
[nagranie 9] 1) c;  2) e;  3) a;  4) b;  5) d

10
Adjust the margin depth. Put together the paper, front and back cover that will be punched. Punch the paper
and covers. Insert the spiral into the holes. Cut the ends of the spiral.
What machine is it? A binding machine.

11
1) graphic designer;  2) large format printer;  3) folding machine;  4) binding machine/binder, bind;  5) die;
6) shredder, instruction manual;  7) enter, select;  8) put paper, glue;  9) paper feed, troubleshooting

5. Podstawy reklamy – Advertising basisc

2
reklama – advertisement; advert
reklama w radiu/telewizji – commercial
reklamować – promote; advertise
ogłoszenie – announcement
ogłaszać – announce
marka – brand
budowanie wizerunku marki – branding
marketing – marketing
slogan – slogan; catch phrase
przerwa reklamowa – commercial break
lokowanie produktu – product placement
sygnał dźwiękowy marki – jingle

4
Strategy Description
ATL marketing strategy that is aimed at wide, difficult to predict, audience
BTL marketing strategy that is aimed at specified group of people
TTL a combined strategy

5
Strategy Examples
ATL commercials, newspapers, TV
BTL direct mailing, leaflets, telemarketing, coupons
TTL events, fairs, social media, sponsored blogs

KLUCZ_PGF_zeszyt_ang.indd 7 2020-03-13 09:19:37

 6
Business What does it do?
Advertising agency a business that plans and creates different forms of advertising
for its clients (newspaper, TV, radio)
Digital agency a business that provides services thanks to which a customer
can operate and be successful online, e.g. creates and develops
websites, social media marketing, e-mail marketing
Media house a business that buys media space for its clients

6. Marketing. Budowanie wizerunku marki –

Marketing and branding
1
3) the process of creating an image of a company or a product in consumers’ minds;

2
1) b;  2) a;  3) b;  4) c;  5) b

3
1) marketing;  2) branding

4
1) product: size; quality; features; brand name; servicing
2) price: price list; discount; terms of payment; credit terms
3) place: Internet; direct sales; wholesale; retail
4) promotion: advertising; publicity; sales promotion; social media; free gifts; competition
5) people: employees; management
6) process : distribution channel; pay system; transport
7) physical evidence: ready-made product or service delivered; branding

6
a) 4;  b) 1;  c) 3;  d) 2

7
1) rebranding; 2) distinctive features; 3) sales volumes; 4) stand out; 5) target customers; 6) current
customers;  7) extend the line;  8) introduce new versions on the market;  9) house style;  10) recognize the brand

KLUCZ_PGF_zeszyt_ang.indd 8 2020-03-13 09:19:37

 8
[nagranie 11] b)

9
[nagranie 11] 1) F;  2) T;  3) F;  4) T

10
1) house style, recognize the brand;  2) target customers;  3) distinctive features;  4) extend the line, intro-
duce;  5) recognition of our brand;  6) commitment to;  7) sales volumes;  8) stand out

7. Reklama w prasie – Newspaper advertise-

ments
1
2) inserts
3) It depends: small businesses operating locally benefit more from adverts placed in local newspapers; big
companies, however, have bigger impact on readers promoting their products or services in national papers

2
1) b;  2) a;  3) c;  4) a;  5) c

3
[nagranie 12] 1) F;  2) T;  3) F;  4) T;  5) F

4
[nagranie 12] a) flyers;  b) classified;  c) original shape;  d) full page;  e) double;  f) local papers;  g) inserts

5
1) highlight;  2) quarter page advert;  3) half-page advert;  4) full page advert;  5) double page spread / double-
-spread;  6) half-page double spread 7) an ad on the cover;  8) prospective clients;  9) inserts;  10) attract attention

7
1) c;  2) a;  3) g;  4) d;  5) f;  6) e;  7) h;  8) b

8
1) full page;  2) half-page vertical;  3) half-page horizontal;  4) quarter page;  5) double page spread;  6) half
double page spread;  7) quarter page spread;  8) a fireplace

KLUCZ_PGF_zeszyt_ang.indd 9 2020-03-13 09:19:37

 10
1) a gatefold;  to design;  2) classifieds;  highlighted;  3) attract attention;  4) inserts;  5) advertorials;  6) full
page ad; prospects;  7) flyers;  8) place an advertisement;  to attract

8. Reklama w Internecie – Internet adverti-

sing
2
1) a;  2) b;  3) c;  4) a;  5) c

3
[nagranie 14] 1) b;  2) c

4
[nagranie 14] a) blindness;  b) expanding;  c) full-page adverts;  d) online;  e) Spamming;  f) inbox;  g) sub-
scribe

5
1) T;  2) F;  3) F;  4) T

6
1) scroll banner;  2) expanding banner;  3) banner blindness;  4) inbox;  5) surround sessions;  6) intromer-
cial;  7) subscribe;  8) unwanted materials

8
dot-com  – firma działająca przez Internet;  reciprocal links  – linki zwrotne;  banner exchange  – wymiana
banerów;  generate profits – przynosić zyski;  break even – wyjść na zero

9
[nagranie 16] 1) F;  2) T;  3) F;  4) T

11
1) intromercials;  2) expanding banners;  3) subscribe;  unwanted materials;  inbox;  4) traffic on our web-
site;  5) website content;  6) dot-coms;  7) banner blindness;  8) scroll banner

10

KLUCZ_PGF_zeszyt_ang.indd 10 2020-03-13 09:19:37

 9. Reklama w telewizji – TV commercials
1
1) Probably in the prime time, when the viewing figures are the highest and most people are likely to watch
them. 2) It’s an advertising technique used by companies to promote their products by showing them in films,
TV and radio shows and broadcasts, etc. It’s legal in Poland, provided the films are marked with information
about the product placement.

2
1) b;  2) b;  3) c;  4) b;  5) a;  6) c;  7) b;  8) b;  9) a

3
Infomercial is a long commercial in the form of news. It may sound convincing for some people.

4
a) audience;  b) testimonials;  c) catch-phrases;  d) limited;  e) special price

5
[nagranie 17] 1) c
[nagranie 18] 2) b

6
[nagranie 19] a) spots;  b) props;  c) plot;  d) advertise;  e) commercial break

7
1) commercial;  2) golden age;  3) props;  4) plot;  5) endorsing;  6) advertise

8
[nagranie 20] 1) f;  2) c;  3) d;  4) a;  5) b;  6) e

9
voice over – voice spoken by a person who is not seen;  subliminal advertising – advertising shown in such
a way that people are not aware they see the advertisement;  storyboard – images used to previsualise a film,
commercial, etc.;  prime time – time when most people watch TV;  infomercial is a long commercial in the
form of news;  commercial break – short interruption in TV or radio to promote some products or services

10
1) prime time;  2) commercial breaks;  3) slogan;  4) product placement;  5) subliminal advertising;  6) voice-
-over;  7) viewing figures;  8) script;  9) storyboard;  10) plot;  attracts attention

11

KLUCZ_PGF_zeszyt_ang.indd 11 2020-03-13 09:19:37

 10. Reklama zewnętrzna – Outdoor adverti-
sing
1
1) distributing leaflets;  using A-boards, pavement signs, swing signs;  posters, banners, stickers;  bus / tram /
train advertising;  building advertising

2
1) a;  2) c;  3) b;  4) a;  5) b

3
1) wood A-frame chalkboard sign;  2) D-top A-board sign;  3) waterbase pavement sign;  4) pavement swing sign

4
1) a;  2) a;  3) b

5
(odpowiedzi wg ruchu wskazówek zegara, od góry po prawej zaczynając) poster cover sheets;  steel springs;  wa-
ter fillable stable base;  snap shut frame with additional springs;  durable metal backboard

6
[nagranie 21] a) distribute leaflets;  b) promote;  c) financial means;  d) stickers;  e) more visible;  f) bus ad-
vertising;  g) huge profits

7
1) building advertising;  2) bus advertising;  3) sandwich-board man;  4) hire;  5) distribute leaflets;  6) pro-
mote;  7) sufficient financial means;  8) visible;  9) huge profits;  10) difficult to overlook

9
2)

11
Dialogue 1 Dialogue 2 Dialogue 3
Questions
[nagranie 24] [nagranie 25] [nagranie 26]
Where is it happening? in a street in a street in a car
What type of advertising pavement sign leaflets radio commercial
is it about?

12

KLUCZ_PGF_zeszyt_ang.indd 12 2020-03-13 09:19:37

 What is the speakers negative; the speaker negative, the speaker negative, the speaker
attitude towards the thinks there are too does not want to be thinks radio commer-
advertising? Why? many of them given the leaflets cials are too long

12
1) distribute leaflets;  2) leaflets and vouchers;  3) outdoor advertising;  4) wait time;  5) discounts;  matte
paper; 6) per 50 items/pieces; 7) building advert; visible; 8) financial means; outdoor advertising;
9) promote;  10) leave leaflets

11. Katalog produktów – Product catalogue

2
1) a, b;  2) b;  3) c;  4) a, b;  5) b;  6) b;  7) a, c;  8) a, c

3
1) embroidered apparel; 2) trifold brochure; 3) notepad; 4) sticky notes; 5) custom pen; 6) leaflets;
7) business cards;  8) photo calendar

4
1) printed T-shirts; 2) embroidered T-shirts; 3) customized; 4) personalized; 5) promotional materials;
6) promotional items

5
1) b;  2) b;  3) b

6
[nagranie 26] 1) d;  2) c;  3) e;  4) a;  5) b

7
Apparel Drinkware Stationery
–– T-shirts –– glassware –– ring binders
–– outerwear –– thermoses –– pens
–– aprons –– ceramic mugs –– calendars
–– headwear –– coasters –– sticky notes
–– sport water bottles –– door hangers

8
1) T;  2) T;  3) F

13

KLUCZ_PGF_zeszyt_ang.indd 13 2020-03-13 09:19:37

 9
1) high quality;  2) wide selection of;  3) embroidery;  4) artwork;  5) engraving;  6) available;  7) attract new
clients;  8) low cost items;  9) templates;  10) accordingly to your needs

10
1) personalized products;  2) our promotional materials;  3) custom-made;  4) apparel, imprinted; 5) stationery/
office articles;  6) attract customers/clients;  7) a wide selection of;  8) artwork

12. Pozyskiwanie klientów – Winning custo-

mers
2
1) b;  2) b;  3) a;  4) c;  5) b

3
1) T;  2) F

4
1) appear on the market;  2) freebies;  3) free samples;  4) cross-selling;  5) financial means;  6) operate on
the market;  7) discounts;  8) loyal to your brand;  9) regular customers;  10) discourage clients;  11) chain;
12) limited offers;  13) Customer Relationship Management;  14) front office;  15) competition;  16) stand out

6
[nagranie 28] a) start-up; b) prospects; c) brand; d) target customer; e) profits; f) voucher; g) host;
h) compete

7
Host Beneficiary
–– gets customer’s gratitude –– gets access to customer database
–– gets extra value to his services –– spends less time and money on reaching potential
–– rewards his customers at no extra costs customers
–– builds his goodwill –– gets more customers

8
valid – ważny; discount – rabat, zniżka; points card – karta punktów lojalnościowych; exception – wyjątek

9
[nagranie 29] 1) b;  2) a

14

KLUCZ_PGF_zeszyt_ang.indd 14 2020-03-13 09:19:37

 10
1) start-up/new company; attract customers; 2) brand; 3) reach clients; 4) Customer Relationship
Management; advertising; 5) cross-selling; samples; 6) competition; stand out; 7) limited offers; 8) start-
-up/new company;  reach customers;  9) discourage;  10) appeared on the market;  regular customers

13. Obsługa klienta – Customer service

1
1) Hello, …… speaking;  Hello, it’s ………… ;  2) Can I leave/take a message?;  3) Thank you for calling/ thank
you for your call.

2
1) a;  2) b;  3) a;  4) c;  5) b

3
Odbierz telefon.
Dowiedz się, kto dzwoni.
Powiedz, z kim chcesz rozmawiać.
Poproś o połączenie z …
Wyjaśnij, że osoba, o którą pyta dzwoniący, jest
niedostępna.
Zapytaj, czy możesz zostawić wiadomość.
Dowiedz się, czy dzwoniący chce zostawić
wiadomość.
Obiecaj, że przekażesz wiadomość.
Zapytaj dzwoniącego o numer telefonu.
Good morning, … speaking. How can I help you?
Who is speaking, please?
I’d like to speak to … .
Could you put me through to …?
I’m afraid ... is not available at the moment.
Can I leave a message?
Can I take a message?
I will pass the information on to … .
May I have your number, please?

4
[nagrania 30, 31]  1) F;  2) T;  3) T;  4) F

5
[nagranie 30]  Dialogue 1: a) business cards;  b) put you through;  c) engaged;  d) hold on;  e) 342;  f) 342
[nagranie 31] Dialogue 2: a) speaking;  b) urgent;  c) artwork;  d) design

6
1) Brown speaking;  2) just a moment;  3) hold on;  4) extension;  5) engaged line;  6) it’s urgent;  7) I’m calling
in connection with;  8) Can I speak to…?;  9) Design Department;  10) artwork;  11) business cards; 12) tem-
plates

15

KLUCZ_PGF_zeszyt_ang.indd 15 2020-03-13 09:19:37

 7
1) to;  2) on;  3) in, with;  4) in;  5) to;  6) back

8
[nagranie 32]  1) Kevin Brown from Design Department;  2) Joy Reed, a small furniture shop’s owner;  3) she
needs to have some flyers designed ;  4) low-cost flyers, printed on both sides at no extra charges, with two kinds
of papers to choose from: matte or glossy

9
[nagranie 32]  a) furniture shop;  b) flyers;  c) business card;  d) low-cost;  e) no extra charges;  f) digital print-
ing;  g) quality of paper;  h) amount of flyers

10
1) speaking;  2) put you through to, engaged;  3) hold;  4) pass the information;  5) a few details;  6) artwork/
graphic design, templates;  7) matte or glossy paper;  8) good quality;  9) on both sides, at no extra charges;
10) count the price

14. Porozumienie o współpracy – Coopera-

tion agreement
1
2) Parties’ personal information, i.e. names, addresses;  purpose;  terms;  terminations;  3) people who want to
undertake cooperation for both parties benefits;

2
1) b;  2) a;  3) c;  4) b;  5) b

3
1) content of cooperation;  2) breach of contract;  3) principle of equality;  4) mutual benefits;  5) exclusive;
6) shall have the right to;  7) disclose confidential information;  8) advance consent;  9) trademark;  10) sign
a contract;  11) authorize;  12) full amount;  13) loss;  14) rights and obligations;  15) termination of agree-
ment;  16) applicable law;  17) file a  suit;  18) breaching party;  19) third party rights;  20) go into effect;
21) parties to the agreement

4
[nagranie 33] 1) b;  2) e;  3) a;  4) c;  5) d

5
1) b;  2) a;  3) e;  4) d;  5) f;  6) c

16

KLUCZ_PGF_zeszyt_ang.indd 16 2020-03-13 09:19:37

 6
1) T;  2) T;  3) F;  4) T;  5) F;  6) T

7
1) indefinite;  2) valid;  3) terminate;  4) written;  5) approval

9
1) the content of the cooperation;  confidential;  2) binding;  since the date of signature;  3) shall have the right
to;  disclosing confidential information;  4) goes into effect;  5) parties to the agreement;  undertake the co-
operation;  6) each part;  file a suit;  provisions of the contract;  7) provisions of the contract remain in force/
remain valid;  8) disclose confidential information

15. Oferta handlowa – Quotation letter

1
1) To present your goods and services in such a  way that a  potential customer finds them competitive
compared to other quotation letters. 2) It is aimed at potential customers. 3) Supplier’s address and contact
details;  information about the goods offered, prices, terms of purchase.

2
1) b;  2) a, b;  3) c;  4) a, b, c;  5) a, b

3
1) gotówka przy zamówieniu; 2) gotówka przed dostawą; 3) płacić czekiem; 4) płacić przelewem
bankowym;  5) płacić gotówką;  6) płacić kartą kredytową;  7) płacić przekazem pocztowym

4
Question A B
Who writes the offer? DESIGN YOUR DREAMS DESIGN YOUR DREAMS
Design studio Design studio
28 East Avenue, Radcliffe, Manchester 28 East Avenue, Radcliffe, Manchester
M26 3ED M26 3ED
Who is the offer aimed at? SPORT WHOLESALER Furniture & Fun
Unit 7 Cornwall Industrial Estate Broad Road, Rawtenstall
Adderley Road, Birmingham B8 1DX Lancashire, BB4 7JN
What product(s) is the offer –– business cards –– pocket size tape measures
about? –– trifold brochures –– bottle openers
–– company calendars –– jar openers
–– key tags
–– multitools

17

KLUCZ_PGF_zeszyt_ang.indd 17 2020-03-13 09:19:37

 Question A B
What information does the –– All the prices are net prices counted
offer include? per 100 items.
–– Cash within 3 weeks of effecting
the order.
–– Regular customers are given
14 days extra to make their
payment.
–– 5% discount for payment within
7 days from the date of invoice.
–– A quantity discount of 5% for
orders exceeding 500 items.
–– Wait time is 7 workdays with the
artwork provided.
–– 10 days with the artwork designed.
–– Prices include packing and
delivery.
–– The offer is valid until 30th April.
–– All prices are per item and include
VAT.
–– Payment – bank transfer, one
month from the date of the invoice.
–– Delivery within 2 weeks of receipt
of order.
–– 10% discount for orders over
1,000 items.
–– 5% cash discount for payment
within 14 days from the date of the
invoice.
–– Offer is binding until 30th May.

5
A: 1) T;  2) T;  3) F;  4) F
B: 1) F;  2) T;  3) T;  4) T

6
1) competitive prices;  2) the most favourable prices;  3) the following promotional and marketing materi-
als;  4)   from the date of invoice;  5)  of receipt of order;  6)  packing and delivery;  7)  cash discount;  8)  quan-
tity discount;  9)  effect the order;  10)  binding offer;  11)  valid offer;  12)  delivery;  13) terms

8
[nagranie 35]
1) Janet Brown from Design Your Dreams. 2) Bright & Light Wholesale worker. 3) Custom printed T-shirts;  polo
shirts;  shop tote bags with double, reinforced handles.

9
Product Price
Apparel :
–– custom printed T-shirt –– £ 2.35 per unit
–– custom printed polo shirts –– £ 2.99
Shop tote bags £ 0.95
Delivery within 7 days
10% discount for bigger qualities
No minimum quantity
Free delivery

18

KLUCZ_PGF_zeszyt_ang.indd 18 2020-03-13 09:19:37

 10
1) until;  2) within;  3) for;  4) for;  5) from, of

12
1) binding; 2) terms of purchase; 3) We deliver; 4) quantity discount; 5) cash discount; 6) for cash
payment;  7) delivery charges;  8) from the date of the invoice

13
Informacja o korzystnych • We are happy to offer you some competitive prices for the following
cenach products:
• We are pleased to offer you the most favourable prices for the following:
Informacja o płatności • Payment – bank transfer, one month from the date of the invoice.
• Our terms are cash within 3 weeks of effecting the order.
Informacja o dostawie • Delivery within 2 weeks of receipt of order.
• The shortest delivery time is 4 weeks. Our prices include packing and
delivery.
Informacja • We also give a quantity discount of 7% for orders exceeding 400 items
o oferowanych rabatach • 10% discount for orders over £ 1,000.
• We allow 5% discount for payment within 7 days from the date of the
invoice.
• 5% cash discount for payment within 14 days from the date of the invoice.
Informacja o czasie • Our offer is valid until 1st June.
obowiązywania • Our offer is binding until 30th December.
podanych cen

14
Przykładowe odpowiedzi:

1)
DESIGN YOUR DREAMS
Design studio
28 East Avenue, Radcliffe, Manchester M26 3ED

Dear Sirs

We are pleased to offer you the most favourable prices for the following:
• pens
• calendars
• sticky notes
• notepads
All items can be personalized or with your company logo.
The shortest wait time is 5 days if you provide the artwork. If you want us to create your imprint design, it takes
10 days to complete the order. Our prices include packing and delivery.
The offer is valid till the end of June.
You are welcome to visit our store.

Yours faithfully

19

KLUCZ_PGF_zeszyt_ang.indd 19 2020-03-13 09:19:37

 2)
DESIGN YOUR DREAMS
Design studio
28 East Avenue, Radcliffe, Manchester M26 3ED

Dear Sirs

We are happy to offer the most favourable prices for our T-shirts, printed or embroidered. The prices quoted are
per item. You can use ready templates or provide your own artwork.
We effect the delivery within 7 days from placing the order.
Terms of purchase: 14 days of effecting the delivery.
You are welcome to visit our store!

Yours faithfully

3)
DESIGN YOUR DREAMS
Design studio
28 East Avenue, Radcliffe, Manchester M26 3ED

Dear Sirs

We are pleased to quote lower prices for the following promotional materials:
• leaflets
• brochures
• business cards
All the prices are per 100 items. We allow 10% discount for orders exceeding 1000 items.
Payment should be made by bank transfer within 10 days from the date of the invoice.

Yours faithfully

16. Zamówienie – Order

1
1) An order is a document written by a buyer to a seller, specifying types, quantities and prices for products or
services the seller will provide;  2) a person interested in getting some goods or services;  3) a supplier providing
some goods or services

2
1) b;  2) a;  3) b;  4) c;  5) b

3
a) Quantity;  b) Description;  c) Cat. No.;  d) Price per 100 pieces;  e) Payment;  f) Total value;  g) In words;
h) Subtotal value

20

KLUCZ_PGF_zeszyt_ang.indd 20 2020-03-13 09:19:37

 4
1) qunatity;  2) price per 100 items;  3) Cat. No. (catalogue number);  4) in words;  5) description;  6) total
value;  7) order form;  8) delivery charge;  9) payment

5
[nagranie 36] 1) b;  2) e;  3) a;  4) c;  5) d

6
[nagranie 37] 1) Kathleen Gray from “Bright & Light Wholesale”;  2) The caller orders 200 flyers and 100 trifold
brochures;  3) She is a regular customer;  4) Delivery is free for orders over £ 100 and she delivers for £ 85.

7
Qty. Description Price per piece Subtotal
Flyers, glossy paper,
200 £ 0.22 £ 44
double-sided
100 Trifold brochures £ 0.35 £ 35
Note: the minimum Total: £ 85
quantity for brochures
and business cards is
50 pieces.
Delivery charge: £ 8

9
1) place an order for/order; business cards; 2) price per item/piece; 3) delivery charge; 4) minimum
quantity;  5) confirm the order;  6) delivery;  7) we allow a discount

17. Realizacja zamówienia – Order fulfil-

ment
1
3) confirmation that the supplier got the order;  information about the availability of the goods or services
wanted;  4) comfort – you buy from home, don’t have to go out;  you do the shopping at any time convenient to
you;  you can compare the prices;  almost infinitive choice

2
1) a;  2) c;  3) c;  4) b;  5) b;  6) c

21

KLUCZ_PGF_zeszyt_ang.indd 21 2020-03-13 09:19:37

 3
Questions Text A Text B
Who writes the letter? Jack White from DESIGN YOUR Roger Daltrey form DESIGN YOUR
DREAMS, Design studio, 28 East DREAMS, Design studio, 28 East
Avenue, Radcliffe, Manchester M26 Avenue, Radcliffe, Manchester M26
3ED 3ED
Who receives the James Moore, Commercial Director Jack White, Commercial Director
letter? SPORT WHOLESALER Fruit & Veg Supplier
Unit 7 Cornwall Industrial Estate; Broad Road, Rawtenstall
Adderley Road, Birmingham B8 1DX Lancashire, BB4 7JN
What was ordered? 800 flyers, both sides, glossy paper Stationery and cups with the company
logo
When is the delivery 30 May No information
expected?

4
1) further orders;  2) we enclose our invoice;  3) satisfactory;  4) we are pleased to inform;  5) shipped;  6) 10%
discount;  7) thank you for your order;  8) we hope to receive further orders from you;  9) we confirm the re-
ceipt of your order;  10) the date of dispatch

5
[nagranie 38] 1) c;  2) a;  3) a;  4) c;  5) b

8
1) for;  2) within;  3) on;  4) in;  5) as;  6) from;  7) within, as;  8) by, as;  9) about;  10) by

10
1) confirm;  2) we are pleased to inform;  delivery;  3) from the enclosed invoice;  discount;  4) we are sorry
to inform;  effect the delivery;  5) promotional materials;  company’s logo;  6) order number;  7) enclose the
invoice

11
Potwierdzenie otrzymania
zamówienia
Informowanie o udzielonych • From the enclosed invoice you will see that we have granted you the
rabatach
Informowanie o wysyłce
Wyrażanie nadziei na
dalszą współpracę
• We confirm the receipt of your order No. ... for ... .
• Thank you for your order for…
10% cash discount as agreed.
• We will inform you of the date of dispatch.
• You may expect the delivery within ... .
• The goods have been shipped to you. They are due in ... on ... .
• We hope to receive further orders from you.
• We look forward to receiving your further orders.

22

KLUCZ_PGF_zeszyt_ang.indd 22 2020-03-13 09:19:38

 18. Faktura – Invoice
1
1) an invoice is a document, issued by a seller to a buyer;  specifying the products, their quantities and agreed
prices for products or services offered by the seller;  2) a seller or a person offering some services;  3) a buyer; 
4) as a proof of purchase

2
1) b;  2) c;  3) a ;  4) c;  5) c

3
Sales invoice No. 176
To: “Furniture and Accessories for Babies”, Cork
From: DESIGN YOUR DREAMS, Design studio, 28 East Avenue, Radcliffe, Manchester, M26 3ED
Time of supply: 15/02/2015 Date of issue: 20/02/2015
Amount Subtotal
Quantity Description Unit price exclusive of inclusive of
VAT VAT
10 Embroidered T-shirts 6.00 4.50 60.00
100 Business cards 0.65 0.49 65.00
50 Trifold brochures 0.80 0.65 40.00
Delivery (net) 8.00
Terms: Cash discount of 6% if paid within 14 days
Total amount 173.00
Jane Bright
Signature of person authorised to issue the invoice

4
1) Qty (quantity);  2) description;  3) SKU (stock-keeping unit);  4) currency;  5) unit price;  6) VAT (value
added tax);  7) signature;  8) amount due;  9) Subtotal;  10) tax rate;  11) tax amount;  12) total taxes;  13) cus-
tomer number;  14) due date

6
[nagranie 40] 1) five embroidered t-shirts, not ten;  2) £ 30, not £ 60;  3) £ 143 in total, not £ 173;  4) a 10% (not
6%) discount for payment within 14 days

8
1) unit price;  2) authorized;  3) settled;  4) issue the invoice;  5) quantity;  6) due/payable/to be paid;  7) due
time/date;  8) total tax rate;  9) we issued the invoice;  10) from the invoice

23

KLUCZ_PGF_zeszyt_ang.indd 23 2020-03-13 09:19:38