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Expected revenues at the new 2012 prices are $7,258,240, which is lower than the expected 2012 revenues of
$7,292,680 if the prices are unchanged. So, if the goal is to maximize sales revenue and if Jim Rouse’s
forecasts are reliable, the company should not lower its price for a lead test in 2012.
6-20 Revenues and production budget.
1.
Selling Units Total
Price Sold Revenues
12-ounce bottles $0.25 4,800,000a $1,200,000
4-gallon units 1.50 1,200,000b 1,800,000
$3,000,000
a
400,000 × 12 months = 4,800,000
b
100,000 × 12 months = 1,200,000