 Describe the product/service of your choice

The Fostex HP-P1 Headphone Amp & DAC (Digital Analog

Converter)
“The new Fostex HP-P1 is the World’s first portable
headphone amplifier with D/A converter which receives
it’s audio signal digitally from iPod/iPhone 30-pin dock
connector. “

 How does this product satisfy customer needs and wants

It produces high quality sound, more like that from a desktop component, has a sturdy build
quality & quite flexible in possible uses.

 How does this product deliver value

By acting as a portable digital transport to the Ipod, then feeding it to its own internal DAC, it
produces a source quality that’s superior to the Ipod’s built-in DAC.

If you are an mp3/ALAC listener you will hear great improvements.

The HP-P1 removes some of the graininess you used to hear. It smooths out the highs that
are often harsh coming off these kinds of files.

It was also exclusively designed for any Idevices which possess a decent sound quality and
support the most friendly user interface out there.
The HP-P1 hits its price almost exactly in terms of features, capability and sound quality

 Describe the 4 P’s as they relate to the product/service

Product

1. What is it?
“It is the World’s first portable headphone amplifier with D/A converter which receives it’s audio
signal digitally from iPod/iPhone 30-pin dock connector.”

2. What "need" does it address?

It allows audio consumers to experience desktop sounding component on the go.

3. What are the functional specs?

 12.9 megapixel DX-format CMOS sensor (effective pixels: 12.3 million)

 3.0-inch 920,000 pixel (VGA x 3 colors) TFT-LCD (same as D3 and D300)
 Live View with contrast-detect AF, face detection
 Image sensor cleaning (sensor shake)
 Illuminated focus points
 Movie capture at up to 1280 x 720 (720p) 24 fps with mono sound
  IS0 200-3200 range (100-6400 expanded)
 4.5 frames per second continuous shooting (buffer: 7 RAW, 25 JPEG fine, 100 JPEG Normal)
 Expeed image processing engine
 3D tracking AF (11 point)
 Short startup time, viewfinder blackout and shutter lag
 Slightly improved viewfinder (96% frame coverage)
 Extensive in-camera retouching including raw development and straightening
 Improved user interface
 New optional compact GPS unit (fits on hot shoe)
 Same battery and vertical grip as D80
 Vignetting control in-camera
 72 thumbnail and calendar view in playback

Price
This device is targeted for many audiophiles in recent market with the price-point of
$650.

Promotion

Advertising in various media ,events , press releases, and internet sites.

Place

Five Locations in British Columbia : Burnaby, Coquitlam, Langley, Richmond,&

Vancouver.

 Discuss if any outside forces and players have influenced recent marketing
for this product/service

Cypher Labs which has the same DAC functionality was

released in the market earlier and has gained more public
recognition than the Fostex.
  Discuss how this product/service meets your needs/wants compared to the
competition

The HP-P1 (Left Figure) adds its own internal amplifier, making for a more complete product
package and more compact in terms of size than what you obtain on the CLAS (Right Figure).

With a target MSRP of $650, the HP-P1 ultimately takes in the less base price of the portable
transport & DAC of the CLAS device @ $579 , and adds some $200 for the internal amplifier
device. ($650 vs $779)

As a physical device, the HP-P1 is quite chunky with a solid feel, being that it is made from
aluminium.

 Identify any references used.

http://aloaudio.com/cypher-labs-algorhythm-solo-black-pre-order.html
http://www.fostexinternational.com/docs/products/HP-P1.shtml
Cover Page
 Name of product
 Your name
 Your student number
 Course name and number Essentials of Marketing - 43324

 Submission date

it's comfortable to hold, and the control layout and navigation should be immediately
recognizable to anyone who's shot with a Nikon dSLR recently.

At 1 pound, 10 ounces, the body is considerably heavier than most sub-$1,000 models, but it
also feels sturdier and more substantial.

I've always chosen Canon for two reasons:

1. Color reproduction. All of the Canon DSLR's that I have tried tend to have a more accurate
 color reproduction with the settings "flat" or "neutral". This is partially due to metering but
mostly it has to do with the way that Canon interprets the information that hits the sensor. The
Nikons that I have used tend to be skewed towards the warm end of the spectrum and
sometimes the color also seems slightly washed out. If you do a lot of post-processing then this
doesn't matter at all really. My goal when capturing images is to do as little post processing as
possible. I love setting up and trying to find the perfect combination of angle, composition, and
metering. In this case, accurate color reproduction is a big deal.
2. Lenses. Canon glass has always been known to be of the highest quality. They have a huge
range of great lenses but there are also tons of great third party lenses available. This argument
isn't as strong because I have also used some great Nikon lenses.

because I liked their ergonomics and back panel button placement much better than Canon. I
also like how much I can crank them and get some insane colors. The second issue was
glass.
ergonomics, menu system, buttons locations, etc.

Canon has some great primes, fantastic even. There probably isn't anyone who makes better
primes for DSLRs. But I'm more into the versatility of zooms. Nikon's 12-24mm, 24-70mm,
and 70-200mm VR lenses are some of the best zooms on the market!