CCA
1. Corporate Governance, Sustainability and Business
Ethics
Select an MNC and discuss the critical aspects of Corporate Governance that MNC has
dealt with; issues considering its shareholder/stakeholders. Explain your notion with
suitable theoretical perspectives considering ethics and sustainability point of views of
the business.
Group- DIVISION WISE
Date of submission- 8th November 2020
2. Strategy Management
Q. Select an MNC and rewrite/re-establish corporate strategy plan with the help of
suitable matrix in the prevailing pandemic situation. Also, elaborate how the strategic
plan would percolate down to other levels of Strategy for that MNC.
Group- DIVISION WISE
Date of submission- 8th November 2020
3. Integrated Marketing Communications
CCA 1: Group CCA: Team of 5 students (20 marks)
Mode: Power Point Presentation
Question: How relevant is Integrated Marketing communication in today’s world. Design a
marketing communication mix for building a brand. Elaborate in detail the each element of
communication mix. (Product will be allotted to the students). What are various ways to deliver
value and create relationships in the marketplace in context of the product allotted to you?
(20 marks)
Group- Marketing (shuham, snehanjali, rozy, Vipul, Rahul, )
Date of submission- 10th November 2020
Brand- Coca cola
CCA 2: INDIVIDUAL CCA: (20 marks)
Mode of CCA: Recorded audio- video
Rozy- Aashirwad Aata.
Length of the video: ten to fifteen minutes only.
You have to express your opinion on the following points: (with reference to the product/ brand
allotted to you, individually)
1. What are the various aspects of a good sales promotion program? Explain with suitable
examples.
2. In today’s era, what are the various available range of media and methods available to
marketers for communication with the target customers of different demographics?
Students should share the video on the one drive link which will be shared with you all, later.
4. Strategic Brand Management
CCA 1 – Group Assignment – (20 marks)
Question: Select any Company. Explain the main concepts and tools used by them to manage
their Brands over time, geographic areas and market segments. Also explain how they have used
Branding Principles / frameworks to achieve brand management goals and improve marketing
performance.
Group- Marketing (shubham, snehanjali, rozy, Vipul, Rahul, )
Date of submission- 10th November 2020
Brand- NOT YET DECIDED
5. RETAIL MANAGEMENT
Mode: PPT presentation
Question: Analyse the customers’ need and expectation through segmentation of retail market &
design store layout, and visual merchandising for a retail outlet/brand/company allotted to you in
order to increase customers’ footfall and better shopping experience at the store (Use appropriate
diagrams and images to justify your answers)
Groups required to submit the soft copy of the ppt comprising the following detail
a. First slide should include: Name of the Institute, Program, batch, Semester,
Specialization, Course name, Group details with roll no. and names, CCA1 & name of
the brand/retail store
b. Introduction to the company/brand allotted to you
c. Retail format type and marketing activities
d. Competitors details
e. Criteria for segmentation of retail market
f. Interiors, exteriors and theme of the store
g. Existing or proposed store layout
h. Visual merchandising at the store (including Point of Purchase communications)
i. Conclusions
Group- Marketing (shuham, snehanjali, rozy, Vipul, Rahul, )
Date of submission- 10th November 2020
Brand- TRENDS
6. Marketing Analytics
Group activity to do research on assigned topic and prepare a PPT (5-6 pages) as
submission.
Group- Marketing (rakhi, vaibhavi ,rozy,Vipul, vaibhav , Rahul,)
Topics allot hone baki hai
7. MMBOP
Group- Marketing (Ashwin,shweta, rozy, Vipul, nikit )
Assignment ana baki hai
TERM END ASSESMENT 30TH NOVEMBER
A. Integrated Marketing Communications
Design advertising and PR Campaign. Explain the various parameters which can be used
to appraise the campaign effectiveness. (consider the same product/ brand allotted to you
group wise)
Group- Term End Assessment (TEA-P) of 25 marks
Rahul Lokhande A 31 Marketing
Rozy Singh A 37 Marketing
16 Shubham Chavan A 45 Marketing
Snehanjali Saste A 48 Marketing
Vipul Ahuja A 54 Marketing
Date of submission- 30th November 2020
B. RETAIL MANAGEMENT
Question: Refer to the retail format/brand allotted to your group for analyzing
the market for their store and you are expected to design a proper retail mix
strategy to attract more footfalls in the store by identifying the right
merchandise mix and promotional activities
CO-Mapping:
SC100-304.2: Analyse the customers’ need and expectation through segmentation
of retail market & able to design store layout, and visual merchandising for a
retail outlet
SC100-304.3: Select retail marketing mix strategy
Group- Term End Assessment (TEA-P) of 25 marks (The project report has to be
submitted (typed) by a group of five students)
Rahul Lokhande A 31 Marketing
Rozy Singh A 37 Marketing
16 Shubham Chavan A 45 Marketing
Snehanjali Saste A 48 Marketing
Vipul Ahuja A 54 Marketing
Date of submission- 30th November 2020
C. Strategic Brand Management
Question: Refer to the company/brand allotted to your group and explain how the
company/brand has used the Brand Management process to Build, Measure & Evaluate
strategies of Brand Equity for new and existing brands. Also explain the selection and use of
Brand Elements for the same.
CO-Mapping:
SC100-302.1 Choose a consumer-centric approach to building,
measuring and evaluating strategies that build brand equity for new and existing brands
SC100 -302.2 Sketch Brand Elements to Build Brand Equity
SC100 -302.5 Analyse and formulate effective branding strategies considering the brand elements for
both consumer and business products/services
Group- Term End Assessment (TEA-P) of 25 marks (The project report has to be
submitted (typed) by a group of five students)
Rahul Lokhande A 31 Marketing
Rozy Singh A 37 Marketing
16 Shubham Chavan A 45 Marketing
Snehanjali Saste A 48 Marketing
Vipul Ahuja A 54 Marketing
Date of submission- 30th November 2020
