Valuation and Negotiation of Technology

Step 3 Identify technology value

Presented by: Danilo Andrés molano dueñas

Code: 1057590443

Group: 212032_62

Tutor: Verónica Isabelle Deibe Blanco

National open and distance university UNAD

Sogamoso Boyacá

October 2020
 INTRODUCTION
Every day, companies look for a way to increase their productivity, profitability, and
efficiency in their production methods, but they face the question: is it viable to
innovate? What should we keep in mind when innovating?
It is at this point where a thorough investigation of the benefits and costs of
technologically innovating must begin, and in this way reach the objective of patenting
the process, abiding by all existing regulations, without committing plagiarism or
copying and being able to access all the benefits of exclusivity.
On the other hand, there are obstacles or difficulties for new innovators, among which
the ignorance of production costs stands out, being a series of variables that are learned
over time but can lead to the failure of an undertaking.

GOALS
- Identify the different approaches to technological innovation
 - Identify criteria and regulations applied to innovation processes, without
copying or plagiarism. Recognizing the benefits of technological research and
innovation.
- Identify the present difficulties when carrying out an innovation applicability
process, in order to try to overcome them satisfactorily as professionals in the
future.

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART

VALUATION METHODS INFOGRAPHICS
PROBLEM SELECTION CHART
HAND DRAW PROBLEM TREES
PROBLEM AND RECOMMENDATIONS VIDEOS

Link: https://youtu.be/wQiyioKiOH8

CONCLUSIONS
 - By identifying the valuation approaches of the technological valuation, it is
possible to define the type of focus to be given to the project, its scope and
implementation method.
- By identifying criteria and current regulations, it is possible to avoid incurring
legal faults and monetary losses, either in lawsuits or fines imposed for breach
of the norm.
- As soon as difficulties are identified when innovating, an action plan can be
generated to mitigate these effects, such as increasing research, monitoring
plants that carry out similar economic activity, among others.

References
- Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit.
Options Model (pp 84-87). Hoboken, N.J.: Wiley.
- World Intellectual Property Organization (WIPO) & International Trade Centre
(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A
Training Manual
- Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro.
(2019). Technology valuation at universities: Difficulties and
proposals. Contaduría y administración