EMELI

SSAA.MACATANGAY

NEUST-
SIC

Mar
ketSegment
ati
onQui
zUNI
TII
I

1.SegmentLet
terA,
CandFar
ethemostat
tract
ivebecauseoft
hef
oll
owi
ng.

SegmentAisoneofthemostmarketsi
zewi t
ha100mi l
li
ondoll
arwit
h5%gr owthperannum
andhavi
ngamedium lev
elofcompeti
ti
venessal
soeasyaccesstoret
ail
er.Thesi
zeofSegment
Aisatparwi
thsegmentBwithboth100mi l
li
ondol
lar
,howevert
heeaseofcompet i
ti
venessof
Aisreal
l
yanadvant
agebecauseitonl
yhasamedi um l
evel
.

Thesamei str
uewithcomestosegmentCandF, Ci sthethi
rdmostbigint er
msofmar ket
si
zewhileFisthefour
th.I
nmyhumbl eopinionmarketsi
zeisonlyonefactoetoconsi
derbut
al
sothegrowthperannum andthemar ketcompeti
ti
venesslevel
.Int
hisregardCandFi sal
soa
goodprospectandmoreatt
ract
ivenexttoAandot herMarket.

2.Segmentl
ett
erB,
DandGar
ethosemar
kett
hati
dontwantt
otar
get
.

SegmentBalthoughithasthebi
ggersizeamongwithotherandwi thgrowthperannum,the
competi
ti
venessinthismarketi
saggressi
vewhi
chcanbeapr oblem soonerorlat
eral
soithas
ahardaccestoretai
lerwhi
chmademedoubtt otargett
hismar ket.Thesamei sal
sotruewhen
i
tcomest omarketD, i
thasaaggresi
vecompeti
ti
venessandahar dti
met oaccessret
ail
er.

Contheot
herwayistheleastsmallermar
ketsizeandgr
owt
hperannum whi
chi
sther
eason
t
hatt
hismarketi
stheleastat
tract
ivetot
argetwit
h.

3.Thefactorsthatguidemeorshoul disayfactorst
hatcaughtmyat t
enti
onare,mar ketsi
ze
growthperanum andt hecompet iti
venessinthemar ket.Forme,si
zeofthemarketisasal i
ent
fact
orthatitshouldnotbemi ssed, thel
argerthemar ketsizet
hemoreitmakepr ofi
t.Growth
perannum isalsoaf actorbecauseal ar
gemar ketwithoutgrowthi
sadeadmar ket.While
competit
ivenessisabi gconsiderat
ionbecauset het
hi ght
erorthemoreaggr
essivethe
compet
it
ioni
nthemar
ket
,itwi
l
lbedi
ff
icul
tfory
out
ogai
nandent
ersuchmar
ket
.

4.Inrealbusi nesslifethefactororinformationt hatmayhel ptosel ectbestmar ketf oraf irmi

s
thenecessi tyoftheconsumer .Itmay befondt ot hinkthatneccessi tyisoneoft hef act orbuti
t
i
soneoft hebestf actorthatmadebusi nessf irm andsuccessf ul.Ifwel ookuponbusi nesses
thatmadet heirproductbaseont heneccessi tyoft hepeopletheyexi stforgenerationwi t
hout
anygl i
mpseofendoft heroadf orthei
rbussinessorcompany ,forexampl emer alco,shel l,
petron,globe, smar tandet c.thesetypeofcompanywasembr acebyt hemar ketorbyt he
peopleforl ongper iodoft i
mebecauseel ect
ricit
yi saneccessity, f
uel isaneccesi ty,
communi cationisaneccessi t
y.Ifweusedt hesei nf or
mationbef oreent eri
ngthemar ketthe
probabili
tyofsuccessi slargeandcl ear
.