Assessing Learning

Name: _ Date:
Course/Year/Section: Score:

Activity 1

Test I. Modified True or False. Write the word True if the statement is correct, otherwise write
False. If your answer is False write the correct term that must be used on the space provided after
the sentence

1. Joint venture is the practice in which a foreign firm manufactures private-label

goods under a domestic firm’s brand name.

2. Direct foreign investment is a form of international trade in which part or all of

the payment for goods or services is in the form of other goods and services.

3. Countertrade is an active ownership of a foreign company or of manufacturing or

marketing facilities in a foreign country. _

4.The practice of selling domestically produced goods to buyers in another country.

5. International marketing is an agreement in which a domestic firm buys part of

a foreign firm or joins with a foreign firm to create a new entity.

6. Joint venture is the application of marketing principles by industries in one or

more than one country. . _

7. Market is an institutional structure that permits people and organizations

to
exchange goods, services and labor. . _

8. Local market is an institutional structure that is not limited to specific

geographic locations but rather involves the exchange of good, services, and labor
anywhere in the world. .

9. Licensing is the legal process whereby a firm agrees to allow another firm to use
a manufacturing process, trademark, patent, trade secret, or other proprietary knowledge
in exchange for the payment of a royalty. _

10.The global marketplace is a term used to describe the exchange of goods, ideas,
and services uninhibited by geographic borders. _
Test II. Critical Thinking Questions. Read each questions carefully and write your answers
on the space provided.

1. Do you think companies in general would have been more successful if they
had considered strategies other than cutting spending and eliminating jobs during
this pandemic? Why or why not?

2. Discuss several ways that a company can enter international trade.

3. Explain the concept of countertrade.

Test III. Enumeration

10 Steps for Expanding Into Global Markets

1. _
2. _
3. _
4. _
5. ___
6. _
7. _
8. _
9. _
10. _