Senior High School

Principles of Marketing
Quarter 2 – Module 8:
Product, Services, and
Experiences

Writer:
MARK JOSEPH V. SANGIL, DBA
MT-I SHS IN APALIT (Stand Alone I),
Cluster VI
Editors:
JANE P. VALENCIA, EdD – Math/ABM Supervisor
CHAIRMAN
MARK JOSEPH V. SANGIL, DBA – MT- I
GRACELA R. LABOS- MT-I
 What I Need to Know

This module was designed and written with you in mind. It is here to
help you master the subject Principles of Marketing. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged
to follow the standard sequence of the course. But the order in which you read
them can be changed to correspond with the textbook you are now using

After finishing this module, you are expected to:

 Define the characteristics and highlight the difference amongst

products, services and experiences.
 Discuss the usefulness of product, service and experience.
 Identify and discuss the Product Life Cycle (PLC).
 Apply product, service and experience model to formulate strategies in
the community setting.

What I Know

Directions: Choose the letter of the correct answer. Write the letter that
corresponds to your answer on a separate sheet of paper.

1. Is anything offered for sale by a firm to buyers to satisfy their wants

and needs.
a. Events
b. Experience
c. Product
d. Service
2. It includes the brand name, features, packaging and quality level.
a. Actual product
b. Augmented product
c. Consumer product
d. Core product

1
 3. They are goods that are purchased for personal consumption and/ or
for household use.
a. Consumer goods
b. Differentiated goods
c. Industrial goods
d. Undifferentiated goods
4. These are products that are purchased frequently, are usually
inexpensive, and do not require much purchase effort and evaluation.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods
5. These are goods that require and usually large effort on the part of
consumers to acquire.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods
6. This are consumer products and services that the customer
compares carefully on suitability, quality, price and style.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods
7. It is an act or performance that one party can offer to another that is
essentially intangible and does not result in any ownership of
anything.
a. Events
b. Experiences
c. Product
d. Service
8. It is used in marketing to describe the inability to assess the value
gained from engaging in an activity using any tangible evidence.
a. Inseparability
b. Intangibility
c. Perishability
d. Variability
9. It is used in marketing to describe the way in which service capacity
cannot be stored for sale in the future.
a. Inseparability
b. Intangibility
c. Perishability
d. Variability

2
10. It represents what buying the product or service will do for the
customer.
a. Events
b. Experiences
c. Product
d. Service

Test II: DIRECTION: Write TRUE if the statement is correct and FALSE if
it is not.

____________1. Defective packaging may contribute to loss of sales and

product damage.
_____________2. Products have life cycle consisting of four distinct stages;
introduction, growth, maturity and decline.
_____________3. In the introduction stage it begins with a permanent drop
of sales.
_____________4. Knowledge of the product life cycle concept may be useful
in many aspects of decision-making in marketing.
_____________5. Examples of services are dental check-up, and haircuts.

3
 Lesson
Product, Services and
1 Experiences

As you proceed to this module, you will understand the definitions of the
different scope of marketing: product, service and experience, the different
classification of products and product life cycle.

Let us rewind and freshen up your

brain by arranging the marketing vocabulary
on our previous lesson. Write your
answer on a clean sheet of paper.

What’s In

Notes to the Teacher

This module is good for one week and it will discuss the
scope of marketing: product, service and experience and its
classification. Please inform students/learners to be extra
careful in dealing with the activities so as not to fail the
subject.

Look at the following jumbled words. Rearrange the letters to form the
correct and proper word by looking and analyzing the questions below the
jumbled words.

1. SEIRTSUDNI __________________________
2. NPSOTGINOII __________________________
3. TAGKEPEESRE __________________________
4. ICSDOMEHAGRP __________________________
5. ENE SKTA __________________________
6. MERSUONC KETARM __________________________
7. PCHIARGOEG __________________________

4
 8. SURSE __________________________
9. ETGART ARMTEK __________________________
10. RSRELLEES ________________________

1. This are business organizations that purchase goods and services for
the purpose of producing other products and services or for use in their
production and operating processes.
2. It is the process of communicating the image of a brand into the minds
of consumers.
3. They are individuals whose positions allow them to screen and/or
prevent supplier representatives and vital product/service information
from reaching participants who perform roles in the organizational
buying decisions.
4. It refers to the general characteristics of the population.
5. It involves the purchase of products or services that the organization
has never bought before, or has not purchased for a long period of time.
6. It includes individuals and/or households that purchase products and
services for personal consumption.
7. It divides the market by regions, cities, urban, and rural areas, coastal
and central land masses, by density or areas with low, medium or heavy
concentration of population, or by areas of the country with either
relatively temperate or hot temperatures, among others.
8. They are individuals who usually initiate the organizational buying
process after having identified a specific need in the department.
9. It is the most probable and most logical customers, and may likewise
be its heaviest customers.
10. This are entities that buy goods and services in order to resell them at
a profit.

What’s New

ANALYZING IMAGES

DIRECTION: Carefully analyze and figure out the pictures below. Identify
the different scope of marketing by writing P-Product, S-Service and E-
Experience. Write your answer on the space provided.

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1.

____________________

2.

___________________

3.
__________________

4.
__________________

6
5.

__________________

6.

_____________________

7.

____________________

8.

___________________

7
 9.

__________________

10.

_________________

What is It

Product Defined
- is anything offered for sale by a firm to buyers to satisfy their wants
and needs. Products may be take any of the following forms:

1. A physical object like a toy or a kilo of pork;

2. A service like a ferris wheel ride or a dental check-up;
3. A place like London or Boracay;
4. An organization like the Supreme Student Government (SSG) or the
Philippine Marketing Association;
5. A personality like Manny Pacquiao and Kathryn Bernardo.

To maintain the interest of buyers, the physical products are most often
provided with benefits like: (1) quality; (2) reputation of the
manufacturer; (3) packaging; (4) credit; (5) information about the
product; (6) warranty; (7) after sales service; and (8) delivery.

With the foregoing statements, a product may now be defined more

specifically, as follows:

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 “A product is anything offered for sale by a firm to buyers to
satisfy their physical, social, symbolic, and psychological wants and
needs.”

Classification of Products

Products may be classified into two categories: (1) consumer

goods; and (2) industrial goods.

Consumer goods- are those intended for final consumption by

consumers. They may be classified according to: (1) the rate of
consumption and tangibility; and (2) the consumer’s shopping habits.

Rate of Consumption and Tangibility

Based on the rate of consumption and tangibility, consumer

goods are further classified as: (1) durable; (2) nondurables; and (3)
services.

Durable goods- are tangible goods which normally survive many uses.
Examples are motorbikes, refrigerators and filing cabinets.

Nondurable goods- are tangible products which are consumed in one

or a few uses. Examples are ice cream, toothpicks, and petrol.

Services- are intangible goods like activities, benefits, or satisfaction

which are offered for sale. Examples are entertainment in movie houses
and concerts, transport services, tailoring services, and haircuts.

Consumer’s Shopping Habits

Based on consumer’s shopping habits, consumer goods may be

further as: (1) convenience goods; (2) shopping goods; (3) specialty
goods; and (4) unsought goods.

Convenience goods- are those which are purchased with a minimum

of effort. Many of them are readily available in many retail outlets.
Examples are soap, bread, soft drinks and milk.

Shopping goods- are those that are bought only after an effort to
compare with other goods is made. Examples are radio sets, ready-to-
wear suits, cellphones, and shoes.

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 Specialty goods- are those that the consumers seek to buy and they
are not willing or they are not able to accept substitutes. Examples are
special medicines, jewelry, and exotic foods like (adobong kamaru) and
(isaw).

Unsought goods- are those that are not yet wanted by or are still
unknown to the consumer. Because of the said reasons, consumers use
no effort to seek them. There are two types of unsought goods: (1) the
new unsought goods, and (2) the regularly unsought goods.

New unsought goods- are really new ideas or products that the
consumer still have to know to be motivated to buy. An example is the
papaya soap when it was first introduced. Consumers did not know
much about it, so it was not sought.

Regular unsought goods- are those that stay unsought but not
unbought forever. Examples are encyclopedias, educational plans,
memorial plans, and life insurance plans.

Industrial Goods- are those used in the production of other goods. They
are categorized as follows:

1. Installations
2. Accessory equipment
3. Raw materials
4. Component parts and materials
5. Supplies

Installations- This term refers to industrial products with long life, are
generally expensive, and they form part of the major capital equipment of an
industrial firm. Examples are buildings, generators, computers, elevators,
and others.
Accessory Equipment- These are industrial goods that are used as
aids in the production process. They have a shorter usable life than
installations. Examples are hand tools and lift trucks in factories, fax
machines, and desks in offices.
Raw Materials- These are unprocessed goods that will become part of
another product. Raw materials are of two types: (1) farm products; and (2)
natural products. Farm products are those grown by farmers, while natural
products are those which occur by nature. Examples of farm products are
palay, tomatoes, eggplant, coconut and milk. Examples of natural products
are fish, lumber, gold, diamond, coal and oil.
Component Part and Materials- These are processed industrial goods
that will still be used and become an actual part of the finished product.

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Component materials are exemplified by paper for further processing into
printed magazine, textiles into dresses, and flour into bread. Component parts
are exemplified by tires mounted in motor cars, strings in a violin, and knobs
on television.
Supplies- These are items that are used as aids in the operating process
but do not become part of the finished product. Among the examples are
pencils, ink, paper clips, fasteners, and others.
Levels of Products
1. Core or generic product- it represent what the buyer is really buying.
2. Actual or formal product- it represents the design, brand name, and
packaging that delivers the core benefits to the customer.
3. Augmented product- it represents additional services or benefits of the
actual product.

Branding
-Is that marketing action which identifies and helps differentiate the
goods or services of one seller from those of another. A consumer who uses a
product and begins to like it, it will find less difficulty in purchasing the
product again if he is provided with a brand to remember.

Brand- is a name, term, sign, symbol, or design, or a combination of these

elements, that is intended to identify the goods or services of one seller or a
group of sellers.
Brand may either be: (1) legally registered; or (2) not legally registered.
Legally registered brands are provided with legal protection called
trademark.

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Brands, whether legally registered or not, consists of two distinct parts: (1)
brand name; and (2) brand mark.

Brand Name- This term refers to that part of a brand consisting of words,
letters, and/or numbers that can be vocalized. Examples are Suzuki, UST,
Tide, Close-Up, and Hundred Islands.
Brand Mark- This refers to that part of a brand that appears in the form of a
symbol, design, or distinctive coloring or lettering, and which cannot be
vocalized. Examples are the popular companies like Nike, Starbucks and
McDonalds.

Packaging
- refers to all activities involved in designing and producing the
container or wrapper for a product. The container or wrapper is the package.
The package may include up to three levels of material briefly described as
follows:
1. The primary package which the product’s immediate container. The
370ml. can containing Alaska milk is its primary package.
2. The secondary package which protects the primary package. The
carton box containing two dozens of Alaska milk cans is its secondary
package.
3. The shipping package which contains the secondary package or
packages. It provides ease of storage, identification, and shipping.

Reasons for Packaging

There are several reasons for packaging products. Among them are:

1. It provides protection to product before and after they are in the

possession of the intended users. Products need to be protected from
the harmful effects of outside elements. Packaging serves to eliminate
this problem.
2. It provides convenience to the user. Many products are now neatly
packaged which provide convenience for use just anywhere. The effort
exerted from date of purchase to actual use of the product is greatly
diminished.
3. It provides safety. Products like insecticides may cause considerable
harm useless they are contained in suitable packages.

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 4. It provides economy to both the seller and the user. Buyers have a
different quantity requirements for products. Some will need more in a
single purchase, while some will need less. In any case, purchasing in
various quantities is made possible by packaging.
5. It allows sellers to effectively promote the product. The package can be
made to attract the attention of the prospective buyer and further
provide vital information about the product.

Labeling
- it is the part of the products which provides information about the
product and the manufacturer is called the label. It may be a part of the
package, or a tag attached to the product.

Types of Labels
There are four types of labels

1. The brand label- this label identifies the product of brand. Example is
the word “Goodyear” indicated in some tires sold by dealers.
2. The descriptive label- This label provides information about the
product; who made it, where and when it was made, its contents, how
it is used, and how to use it safely.
3. The grade label- This label identifies the product’s judged quality
with a letter, number, or word like “grade A” or premium grade.”
4. The promotional label- This label provides attractive graphics to help
promote the product.

Product Life Cycles

Products, like humans beings, have a life cycle which is referred to as

the Product Life Cycle or PLC. The PLC refers to a product’s sales growth
from the beginning to its peak, followed by a decline and its eventual
withdrawal from the market. In more simple term, PLC is the period between
the birth and death of a product.
The PLC consists of four distinct stages: (1) introduction; (2) growth; (3)
maturity; (4) decline. These stages are actually the manifestations of the
effects of various forces affecting the life cycle, namely: (1) consumer
demand; (2) competition; (3) government rulings. These forces are beyond
the control of the firm and the influence of its marketing efforts.

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The Introduction Stage

In this stage, the product is introduced to the public. It is generally

characterized by the following:
1. Slow growth of sales;
2. Heavy promotional expenditures in relation to sales;
3. Relatively high prices for the products; and
4. Limited product offerings, like limited variations in sizes, color, and
the like.

The Growth Stage

The growth stage in the PLC follows a successful introduction stage. The
growth stage is characterized by the following:
1. Sales start climbing rapidly as distribution increases and the
consumers are persuaded to try the product.
2. The ratio of promotional expenditures to sales decreases. This is due
to the rapid increase in sales but without a corresponding increase in
promotional expenses.
3. Prices tend to remain high except when demand stimulation is
required and entry of competitors is discouraged.
4. New forms of the product appear, like new colors, new models, and
new sizes.

The Maturity Stage

When the growth in sales down, the maturity stage begins to take over. This
stage is characterized further by the following:

1. Sales settle down as the product becomes well-known.

2. Price reductions are used as a tool of competition.
3. Competition is intensified; and
4. The market becomes saturated.

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The Decline Stage

The decline stage begins with a permanent drop in sales. The stage is
further characterized by:

1. A pruning of product models and variations to eliminate those not

producing profits.
2. Promotional expenses are reduced; and
3. Plans for phasing out the product is made.

Service Defined

- is a form of product that consists of activities, benefits, or

satisfactions offered for sale that are essentially intangible and do not result
in ownership.

Four major attributes of Service

1. Intangibility- Physical products are tangible. As such, they can be

inspected by consumers prior to purchase. On the other hand, service
are intangible. It would, therefore not be possible to “sample” a lawyer’s
legal skills, or a doctor’s ability to handle a surgical operation before
one decides to retain a lawyer or a doctor.

2. Variability- Because services are performed by human beings, no

service provider can render the same service in exactly the same way
every single time. A college professor, when giving the same lecture in
two separate sessions, cannot use the exact words and gestures for both
sessions.

3. Inseparability- Because services are rendered by people, the service

provider must be present each and every time the service is provided.
Services are rendered and consumed simultaneously. As a lawyer gives
legal advice to a client, legal services are being “produced”, and
simultaneously “consumed” by the client.

4. Perishability- Unconsumed services cannot be stored or warehoused.

When a 40-room boutique hotel with a restaurant on its ground floor
operates on a particular day, unconsumed or unused ingredients for
food production, unsold bottles for soda, or unused coffee beans can be
stored, available for use of sale the following day.

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Experiences Defined

- A product which involves experiential aspects of consumption rather

than utilitarian ones. This type of product allows consumers to
engage in fantasies, feelings and fun and often carries subjective
meanings and characteristics. It also represent what buying the
product or services will do for the customer.

- Examples are: students’ field trip in Baguio City, group of friends

watched Showtime at ABS-CBN.

What’s More

Activity No. 1. Identify the different Product Life Cycle (PLC) by reading and
understand the brief explanations below. Write IS-Introduction Stage, GS-
Growth Stage, MS-Maturity Stage, and DS-Decline Stage. Write your answers
on the space provided below.

1. The product is new in the market.

2. The product has a stable market share.

3. Consumers have changed their taste or style.

4. Sales begin to grow rapidly.

5. Competitors have entered the market.

6. New products have to be produced by competitors.

7. Promotion is needed to increase the sales and make it aware widely

8. The product becomes very profitable.

9. Limited product offerings, like limited variations in sizes,

colors, and the like.

10. New forms of the product appear like new colors, new models,

and new sizes.

11. Price reductions are used as a tool of competition.

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 12. Plans for phasing out the product is made.

13. Prices tend to remain high except when demand stimulation is

required and entry of competitors is discouraged.

14. Relatively high prices for the products.

15. Sales settle down the product becomes well-known.

Activity No. 2 Fill in the blanks by choosing the appropriate word or group
of words in the box. Writer the correct answer on the space provided before
the number.

Shopping goods Industrial goods Brand Name

Unsought goods Specialty goods Brand Mark
Brand Labeling Product
Durable goods Packaging Service

___________________1. They are tangible goods which normally survive many

uses.
___________________2. Are those that are bought only after an effort to compare
with other goods is made.
___________________3. Goods that the consumers seek to buy and they are not
willing or they are not able to accept
substitutes.
___________________4. Are those that are not yet wanted or are still unknown
to the consumer.
___________________5. Are goods used in the production of other goods.
___________________6. Is a name, term, sign, symbol, or design or a
combination of these elements, that is intended to
identify the goods or services of one seller or a group
of sellers.
___________________7. This refers to the part of a brand that appears in the
form of a symbol, design, or distinctive coloring or
lettering, and which cannot be vocalized.
___________________8. This term refers to the part of a brand consisting of
words, letters, and/or numbers that can be vocalized.
___________________9. It refers to all activities involved in designing and
producing the container or wrapper for a product.
___________________10. It may be a part of the package, or a tag attached to
the product.

17
Activity No. 3 Direction: Write TRUE if the statement is correct and FALSE
if it is not.
___________1. Products may be classified into two categories; the consumer
goods and industrial goods.
___________2. Services are tangible goods like activities, benefits, or
satisfactions which are offered for sale.
___________3. Examples of new unsought goods are educational plans,
memorial plans, and life insurance plans.
___________4. Services are industrial goods that are used as aids in the
production process.
___________5. One of the reasons for packaging the products because it
provides protection to product before and after they are in the
possession of the intended users.
___________6. The brand label provides information about the product, who
made the product, where and when it was made, its contents,
how it is used, and how to use it safely.
___________7. The promotional label provides attractive graphics to help
promote the product.
___________8. Branding is that marketing action which identifies and helps
differentiate the goods or services of one seller from those
of another.
___________9. Accessory equipment refers to industrial products with long
life, are generally expensive, and they form part of the
major capital equipment of an industrial firm.
___________10. Raw materials are unprocessed goods that will become part
of another product.

18
 What I Have Learned

The most important elements of the marketing mix is the product.

Individually, products take forms different from one another.
Physical products are often provided with benefits like quality,
reputation of the manufacturer, packaging, credit, information about the
product, warranty, after sales service, and delivery.
Products may be classified as either consumer or industrial goods.
Consumer goods may be further classified according to the rate of
consumption and tangibility and the consumer’s shopping habits. Industrial
goods may be categorized as installations, accessory equipment, raw
materials, component parts and materials, supplies, or services.
The product can be a useful variable by making it different from other
products. This is made possible with the use of tools like branding, quality,
image, product features, packaging, location, promotion, innovation, and
different service levels. If branding is not a viable option, licensing offers an
attractive alternative.
In selecting a brand, the following must be considered: the brand
should suggest something about the product’s benefits and qualities; it
should be easy to pronounce, recognize, spell, and remember; it should be
distinctive; it must be adaptable to additional product lines; and it must be
capable of being legally registered.
There are several conditions favorable to branding although there are
cases when branding is not applicable.
Branding strategies consist of manufacturer branding, reseller
branding, mixed branding, and generic branding.
Packaging is a useful marketing activity because it serves various
purposes like providing protection to products, convenience to the user,
safety, economy, and effective promotion of the product. Good packaging is
one that is able to assist in the marketing effort.
The label is that part of the product which provides information about
the product and the manufacturer. Labels may be classified as brand label,
descriptive label, grade label, or promotional label.
Product have life cycle consisting of four distinct stages: introduction,
growth, maturity, and decline.

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 What I Can Do

DIRECTIONS: Read the following questions carefully. Your answers will be

evaluated using the rubrics shown below.

1. What was the best service experience that you have ever had? Write it
down and state some of the reasons why you felt this way about it.

2. When you think of a great service for a restaurant, what are some of the
things that you expect?

a.

b.

c.

Grading Rubric (25 points)

Criteria 10 points 8 points 5 points 2 points POINTS

Explanation A complete Good solid Explanation is Misses key
response with response with unclear points
a detailed clear
explanation explanation

Demonstrated Shows Shows Response Response

Knowledge complete substantial shows some shows a
understanding understanding understanding complete lack
of the of the of the problem of
questions, problem, understanding

20
 ideas and ideas, and for the
processes processes problem

Requirements Goes beyond Meets the Hardly meets Does not meet
the requirements the the
requirements of the problem requirements requirements
of the problem of the problem of the problem
TOTAL

Assessment

Direction: Choose the letter of the correct answer. Write the letter that
correspond to your answer on a separate sheet of paper.

1. This are consumer products and services that the customer compares
carefully on suitability, quality, price and style.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods
2. It is an act or performance that one party can offer to another that is
essentially intangible and does not result in any ownership of anything.
a. Events
b. Experiences
c. Product
d. Service
3. It is used in marketing to describe the inability to assess the value
gained from engaging in an activity using any tangible evidence.
a. Inseparability
b. Intangibility
c. Perishability
d. Variability
4. It is used in marketing to describe the way in which service capacity
cannot be stored for sale in the future.
a. Inseparability
b. Intangibility
c. Perishability
d. Variability

21
5. It represents what buying the product or service will do for the
customer.
a. Events
b. Experiences
c. Product
d. Service
6. Is anything offered for sale by a firm to buyers to satisfy their wants
and needs.
a. Events
b. Experience
c. Product
d. Service
7. It includes the brand name, features, packaging and quality level.
a. Actual product
b. Augmented product
c. Consumer product
d. Core product
8. They are goods that are purchased for personal consumption and/
or for household use.
a. Consumer goods
b. Differentiated goods
c. Industrial goods
d. Undifferentiated goods
9. These are products that are purchased frequently, are usually
inexpensive, and do not require much purchase effort and
evaluation.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods
10. These are goods that require and usually large effort on the part of
consumers to acquire.
a. Convenience goods
b. Shopping goods
c. Specialty goods
d. Unsought goods

22
Test II: Direction: Write TRUE if the statement is correct and FALSE if it
is not.

_____________1. In the introduction stage it begins with a permanent drop

of sales.
_____________2. Examples of services are dental check-up, and haircuts.
_____________3. Products have life cycle consisting of four distinct stages;
introduction, growth, maturity and decline.
____________4. Defective packaging may contribute to loss of sales and
product damage.
_____________5. Knowledge of the product life cycle concept may be useful
in many aspects of decision-making in marketing.

Additional Activities

1. Come up with what you think can be a good brand and slogan for a
new energy drink. This drink is colored blue, has a lightning motif,
and promises to boost energy and sharpen one’s eyesight.

BRAND: _________________________________________________
SLOGAN: ________________________________________________

2. How did you come up with your brand and slogan above? Retrace your
steps and write down exactly how your thinking process led to your
selected brand and slogan above.
Criteria Details Total Points Your Points
Depth of How important 10
planning are the
identified
elements for
assessing the
brand and
slogan
Creativity How impressive 10
are the
proposed brand
elements
Impact How likeable is 10
the brand?
TOTAL 30

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 24
Activity No. 3
1. TRUE What's More What I Know
2. FALSE
3. FALSE Activity No. 1 Test 1
4. FALSE
1. IS 1. C
5. TRUE
2. MS 2. A
6. FALSE
3. DS 3. A
7. TRUE
4. GS 4. A
8. TRUE
5. C
9. FALSE 5. MS
6. B
10.TRUE 6. DS
7. D
7. IS 8. B
Assessment 8. GS 9. C
9. IS 10.B
1. B 10. GS
2. D 11. MS Test II
3. B 12. DS
4. C 13. GS 1. TRUE
5. B 14. IS 2. TRUE
6. C 15. MS 3. FALSE
7. A Activity No. 2 4. TRUE
8. A 5. TRUE
9. A 1. Durable Goods
10.C 2. Shopping
Goods
TEST II 3. Specialty
Goods
1. FALSE
4. Unsought
2. TRUE
3. TRUE Goods
4. TRUE 5. Industrial
5. TRUE Goods
6. Brand
7. Brand Mark
8. Brand Name
9. Packaging
10. Labeling
Answer Key
References

https://www.rexestore.com/management-marketing/500-principles-of-
marketing-rev-ed-.html

Real C. So & Oscar G. Torres (2016).Principles of Marketing, pp. 67-74

Kotler, P. and Armstrong, G. (2014) Principles of Marketing (15th edn).
Harlow: Pearson Education
Lindgreen, A., Hingley, M., Grant, D. and Morgan, R. (2012) ‘Value in
Business and Industrial Marketing: Past, Present and Future’,
Industrial Marketing Management, 41, pp. 207–14
Payne, A. (1994) ‘Relationship Marketing: Making the Customer Count’,
Managing Service Quality, 4 (6), pp. 29–31

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 Development Team of the Module

Writer: MARK JOSEPH V. SANGIL, DBA– MT-I SHS IN APALIT (Stand Alone I)
Editor: JANE P. VALENCIA, EdD – EPS – Mathematics
Reviewer: JANE P. VALENCIA, EdD – EPS – Mathematics
MARK JOSEPH V. SANGIL, DBA– MT-I SHS IN APALIT (Stand Alone I)
GRACELA R. LABOS- MT-I Potrero National High School
Illustrator:
Layout Artist:
Language Reviewer:

Management Team

ZENIA G. MOSTOLES, EdD, CESO V, Schools Division Superintendent

LEONARDO C. CANLAS, EdD, CESE. Asst. Schools Division Superintendent
ROWENA T. QUIAMBAO, CESE, Asst. Schools Division Superintendent
CELIA R. LACANLALE, Ph.D, CID Chief
JANE P. VALENCIA, Ed.D, Education Program Supervisor, Mathematics
JUNE E. CUNANAN, Education Program Supervisor/ Language Editor
RUBY M. JIMENEZ, Ph.D., Education Program Supervisor, LRMDS

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