Comparative Analysis of Supply Chain of Amul & Mother

Dairy

AMUL

Amul Supply Chain Strategies

Consistently Amul gathers 447,000 liters of milk from 2.12 million ranchers (numerous
illiterate), changes over the milk into marked, bundled items, and conveys merchandise
worth Rs 6 crore (Rs 60 million) to more than 500,000 retail outlets the nation over.

Its flexibly chain is effectively one of the most confounded on the planet.

The Distribution Network

"Amul items are accessible in more than 500,000 retail outlets across India through its
organization of more than 3,500 wholesalers. There are 47 stops with dry and cold
distribution centers to support stock of the whole scope of items."

"GCMMF executes on a development request draft premise from its discount vendors rather
than the check framework embraced by other major FMCG organizations. This training is
steady with GCMMF's way of thinking of keeping up money exchanges all through the
gracefully chain and it additionally limits unloading."

"Discount vendors convey stock that is only satisfactory to deal with the travel time from
the branch stockroom to their premises. This without a moment to spare stock procedure
improves sellers' quantifiable profit (ROI). All GCMMF branches participate in course
booking and have devoted vehicle activities."

Umbrella brand

"The organization follows an umbrella marking technique. Amul is the regular brand for
most item classes created by different associations: fluid milk, milk powders, margarine,
ghee, cheddar, cocoa items, desserts, frozen yogurt and consolidated milk.""

"Amul's sub-brands incorporate variations, for example, Amulspray, Amulspree, Amulya and
Nutramul. The eatable oil items are assembled around Dhara and Lokdhara, mineral water is
sold under the Jal Dhara brand while natural product drinks bear the Safal name."

"By demanding an umbrella brand, GCMMF ably stayed away from between association
clashes as well as made an open door for the endorsers to collaborate in creating items.""

Dealing with the gracefully chain

"Despite the fact that the helpful was framed to unite ranchers, it was perceived that
proficient directors and technocrats would be needed to deal with the organization
successfully and make it economically feasible."

Coordination

"Given the enormous number of associations and elements in the gracefully chain and
decentralized duty regarding different exercises, viable coordination is basic for productivity
and cost control. GCMMF and the associations assume a significant part in this cycle and
mutually accomplish the ideal level of control."

"Purchase in from the associations is guaranteed as the plans are endorsed by GCMMF's
board. The board is drawn from the tops of the apparent multitude of associations, and the
sheets of the associations involve ranchers chose through town social orders, subsequently
making a circumstance of interlocking control.

The organization handles the appropriation of finished results and coordination with
retailers and the vendors. The associations arrange the flexibly side exercises.

These incorporate observing milk assortment contractual workers, the gracefully of creature
feed and different supplies, arrangement of veterinary administrations, and instructive
exercises.

Overseeing outsider specialist co-ops

"From the earliest starting point, it was perceived that the associations' center action lay in
milk handling and the creation of dairy items. In like manner, advertising endeavors
(counting brand advancement) were expected by GCMMF. All different exercises were
endowed to outsiders. These incorporate coordinations of milk assortment, appropriation of
dairy items, offer of items through vendors and retail locations, arrangement of creature
feed, and veterinary administrations."

It is significant that some of these outsiders are not in the sorted out part, and many are not
expertly dealt with little respect for quality and administration.

This is an especially basic issue in the coordinations and transport of a transient item where
there are now shortcomings in the fundamental framework.

Best Practices followed

"A key wellspring of upper hand has been the endeavor's capacity to consistently execute
best practices over all components of the organization: the alliance, the associations, the
town social orders and the circulation channel."

"In building up these practices, the alliance and the associations have adjusted fruitful
models from around the globe. It could be the execution of little gathering exercises or
quality circles at the league. Or then again a TQM program at the associations. Or then again
housekeeping and great bookkeeping rehearses at the town society level."

"More significant, the organization has had the option to routinely turn out progress
programs across to an enormous number of individuals and the execution rate is reliably
high."

"For instance, each Friday, as a general rule, between 10.00 a.m. furthermore, 11.00 a.m.,
all workers of GCMMF meet at the nearest office, be it a division or a branch or a station to
examine their different quality concerns."

Innovation and e-activities

GCMMF's innovation procedure is described by four particular segments: new items,

measure innovation, and correlative advantages for upgrade milk creation and internet
business.

"Barely any dairies of the world have the wide assortment of items delivered by the GCMMF
organization. Town social orders are urged through sponsorships to introduce chilling units.
Robotization in handling and bundling zones is normal, as is HACCP accreditation. Amul
effectively seeks after advancements in undeveloped organism move and steers
reproducing so as to improve steers quality and increments in milk yields."

GCMMF was one of the first FMCG (quick moving buyer products) firms in India to utilize
Internet innovations to execute B2C trade.

Today clients can arrange an assortment of items through the Internet and be guaranteed of
ideal conveyance with money installment upon receipt.

Another e-activity in progress is to give ranchers admittance to data identifying with

business sectors, innovation and best practices in the dairy business through net
empowered stands in the towns.

Mother Dairy

"Mother Dairy was dispatched in 1974 as a completely possessed auxiliary of the public
dairy advancement board (nddb). It was an activity under activity flood, the world's greatest
dairy improvement program dispatched to make India a milk adequate country. Throughout
the long term, Mother Dairy has contributed fundamentally in accomplishing this goal
through a progression of developments and projects. Today, Mother Dairy fabricates,
markets and sells milk and milk items including refined items, frozen yogurts, paneer and
ghee under the Mother Dairy brand. The organization likewise has a broadened portfolio
with items in eatable oils, natural products and vegetables, solidified vegetables, handled
food like organic product juices, jams, pickles and so on. To meet the day by day necessities
of each family."
"The organization throughout the last numerous years has made a market position for itself
in marked milk section in India through a vigorous organization of its corner and retail
channels. It has additionally extended its span to different districts in north, south, east and
west with its contribution of milk and milk items pegging it among the couple of
organizations to claim such a huge divert of circulation in India."

Flexibly chain of Mother dairy

Cycle of acquirement of Milk

Mother Dairy sources its prerequisite of fluid milk from dairy co-agents and maker
foundations. Milk is gotten from rancher co-agents through protected street/rail big haulers
at low temperatures so as to hold newness.

Acquirement

"New milk is sourced legitimately from state level co-agents and Mother Dairy own New
Generation Co-agents (NGC). Milk got from singular maker is checked for all essential quality
boundaries meeting organization details and necessities at separate assortment and chilling
focuses. Milk is then provided to the Dairy units through protected Milk Tankers under
refrigerated conditions to keep up the newness."

Checking Quality
"At the dairy rigid sterile principles are kept up. The milk in the big haulers is first checked
for quality and newness and afterward emptied into colossal protected hardened steel
stockpiling tanks. These tanks have a limit of 1 lakh liters each. When vacant, the big haulers
are altogether cleaned and purified utilizing corrosive and salt. The presence of polluting
influences like urea, additives and germs like microbes are checked. Every one of these tests
guarantee that lone great quality milk is acknowledged. Severe Quality checks are
performed for all approaching Milk got at Dairy units. These incorporates organoleptic
(Taster, Odor and Appearance), Physico-synthetic (for example Temperature, Foreign issue,
% Fat, % SNF, %Acidity, % Protein and so forth.), microbiological (for example MBRT),
likewise presence of any defilements in Milk (for example Formalin, urea, starch, sugar,
Glucose, maltodextrin, nitrate, Salt, Hydrogen Per-oxide, neutralizer, ammonium mixes and
Fat contaminations)."

Handling

"At mother dairy, the handling of milk is finished by measure robotization whereby
condition of craftsmanship microchip innovation is embraced to coordinate and totally
computerize all elements of the milk preparing territories to guarantee high item quality,
dependability and wellbeing. There are four different ways of milk handling

Right off the bat , Clarification in which milk is spun at extremely rapid, eliminating all
residue particles that are noticeable to unaided eye.

"Besides, Standardization which assists with keeping up milk consistency by raising or

bringing down its fat and SNF (strong not fat) rate to an ideal level ."

Thirdly, homogenisation which improves attractiveness of milk .

"At last, purification which executes all the pathogenic microscopic organisms present in the
milk and along these lines, making it alright for utilization."

Dispatching

In the wake of handling, the milk is chilled and put away in storehouses and further chilled
to around 2 Degree Celsius by the glycol chilling framework, and afterward dispatched to
the Milk Shops in protected street milk big haulers. Preceding the milk being dispatched in
big haulers, it is tried for quality to ensure that it satisfies the quality guidelines. At the point
when the big hauler shows up at the shop the milk is moved into a huge refrigerated tank.
79 big haulers in the first part of the day and 75 big haulers at night acquire milk from the
provincial assortment habitats. After assortment similar big haulers are used for the
conveyance of the handled milk to the merchants and outlets. Mother Dairy has more than
820 Milk Distribution Outlets in the National Capital Region. Every one of these outlets place
their interest by raising a receipt one day ahead of time. The interest is likewise determined
utilizing the 'Schedule' Scheme, in this relying upon the pre-determined occasional requests
the outlets put in their requests as needs be. So as to fulfill quick interest, 20 to 25 big
haulers are furnished with a cushion supply of 500 liters every day so they can be prepared
to cook thedemand in a territory. To arrange its tasks all the big haulers are furnished with
HAM radios."

Distribution Channels:

"Token Distribution: Also, named as " Lohe ki bhains " (Metal Buffalo), is a robotized milk
candy machine. Dairy animals: Container on Wheels or COW is a manual milk conveyance
program in which cycle-carts are utilized for milk dispersion. Retailers: The bundled milk is
conveyed by means of the retailer network all through the city."

Best Practices

"1) Mother Dairy has the legacy of delivering quality and safe items by making Good
Manufacturing Practices (GMP) an aspect of their legacy. A decent assembling practice
(GMP) is a creation and testing practice that assists with guaranteeing a quality item. GMP
rules are not prescriptive guidelines on the most proficient method to make items."

"2) Cleaning and Sanitation of the preparing gear is guaranteed utilizing programmed
Cleaning in Place (CIP) frameworks by applying '5T' standards viz. Innovation, Time,
Temperature, Turbulence and Testing. Clean-in-Place (CIP) is a strategy for cleaning the
inside surfaces of lines, vessels, measure hardware, channels and related fittings, without
dismantling."

"3)"Critical control focuses (CCP), Operational Prerequisite Programs (OPRP) are recognized
for each cycle utilizing logical approach and proper control measures are applied to
guarantee consistence of Quality and Food Safety necessities."