Professional Documents
Culture Documents
SUBMITTED TO:
CORPORATE SHAREHOLDERS
PREPARED BY:
ICHSAN
[MANAGING DIRECTOR]
JUNE 2013
© PT MSI
CORPORATE BUSINESS PLAN [PT MSI]
CONTENTS
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CORPORATE BUSINESS PLAN [PT MSI]
EXECUTIVE SUMMARY
The core business of PT MSI includes: Biogas-POME Power Plant (for heat, electricity, fuel, and
other products), Microalgae Facility (for feed, food, and other products), HFCPO Plant (for fuel
and other products), and Gasification Power Plant (for heat, electricity, and organic fertilizer).
Beside this core business, PT MSI is also partnering with other companies in developing other
business related to sustainable energy, such as: solar energy system and energy conservation.
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1. CORPORATE STRUCTURE
SHAREHOLDERS
MARIS PARTICIPATION BV
GINTO WINDARDO
PT STC INDONESIA
BOARD OF COMMISSIONERS
Ruben van Maris
Ginto Windardo
BOARD OF DIRECTOR
Ichsan Ichsan
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2. CORPORATE LEGALIZATION
The following legal documents are needed to be arranged as soon as possible. Without the
following documents, PT MSI could not run her business properly and could not do her project
execution. Moreover, PT MSI could not be involved in project tenders too. Those legal
documents are described as follows:
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Qualification Letter on Expert / “Sertifikasi Tenaga Ahli (SKA)”, Issued by: the
Indonesian Contractor Association;
Qualification Letter on Corporate Business Stream / “Sertifikasi Bidang Usaha
(SBU)”, Issued by: the Indonesian Contractor Association;
Some others required legal documents for project execution.
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P [PT MSI]
3. CORPORATE BUSINESS
PT MSI is focusing in the construction of Sustainable Energy Facility and Sustainable Product
Facility. There
here are some core business
businesses and supporting businesses that have been developed
by PT MSI. The core businesses
usinesses are based on PT MSI’s own technologies (including founder
technologies). On the other hand, the supporting businesses are based on other technologies
from PT MSI’s partners.
3. 1.1. BIOGAS-POME
POME POWER PLANT
General Information
PT MSI has been developed the biogas project from Palm Oil Mill Effluent (POME) in Indonesia
for electricity
icity generation and other valued products (e.g. CNG and organic fertilizer) since 2012.
It has been well known that POME consists of methane gas (CH4) and other gases with high
Chemical Oxygen Demand (COD) level. The methane gas can be converted to electricity via
biogas engine after the gas has been cleaned. The gas itself can also be co compressed and
converted into to the Compressed Natural Gas (CNG). The CNG can be used for transportation
fuel and other purpose. The organic fertilizer can be produced as the by-product
by from this
process.
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The biogas technology of PT MSI is based on the implemented technology from MARIS
GROUP (one of PT MSI’s founders). MARIS GROUP has more than thirty (30) years
experience in designing equipments and more than five (5) years experience in biogas
installation with variation feedstock (e.g. kitchen wastes, manure, agricultural wastes, POME,
etc.). Two technologies had been implemented by MARIS GROUP, namely: Tank Digester
System and Floating Cover Lagoon. Both technologies are based on the modified most
common technologies in biogas production. In Indonesia, PT MSI is focusing in Floating Cover
Lagoon technology due to a lower investment cost compared to Tank Digester System. The
Tank Digester System is more suitable for pit land application.
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Targeted Project
PT MSI has targeted 45 ton/hour and 60 ton/hour palm oil mills with estimated electricity
generation 1 MW and 2 MW respectively. Currently, PT MSI has developed the following
biogas-POME projects:
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Competitor List
There are less than ten (10) biogas-POME technology providers in Indonesia. Meanwhile, there
are more than five hundreds (500) existing Palm Oil Mills in Indonesia and this number will be
doubled in the next fifteen years. In Table 1, the Commercial Biogas Power Plant Providers that
have been working in Indonesia in the last ten (10) years are listed.
Floating Cover Lagoon & Tank Digester > 4 biogas projects world wide; 1 biogas project
6 Maris Group www.maris-projects.nl
(with feedstock variation: corn waste, under development
waste water, agricultural waste, POME)
AOPR (feedstock variation: agricultural > 5 biogas projects world wide; just entering
7 Redox www.redox.nl
waste, POME) Indonesian market
On the other hand, the non-POME wastes (e.g. other agricultural wastes, manure, etc.) are also
interesting to be developed for the Commercial Biogas Power Plants. Thus, this business has a
huge opportunity and also a sustainable one based on feedstock variation.
Financial Analysis
The financial analysis for 1 MW and 2 MW Biogas Power Plant (POME and non-POME) are
described in the following table. It is based on the actual value of investments. The CAPEX
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calculation includes all investment (e.g. land rental, equipments, and VAT).The PROFIT
calculation is based only from the electricity generation to PLN’s grid at Jawa, Madura, Bali, and
Sumatra (with electricity selling price: EUR 0.07/kWh and Location Factor = 1).
Table 2. The Project Investment for Biogas Power Plant (without CDM)
SWOT Analysis
STRENGTH:
1. Extensive experience in building biogas installation;
2. Strong support in equipment and procurement that shorter delivery time;
3. Good networking with the Indonesian Ministry of Energy & Mineral Resources
and potential clients;
4. Good networking with project developers and equipment providers;
5. Sufficient identified projects with potential clients;
6. Securing PoA Biogas-POME at UNFCCC.
WEAKNESS:
1. Some of the projects are Built Operate & Transfer (BOT) which need strong
capital investment;
2. Some of the projects have to be tendered due to the huge CAPEX involved,
while PT MSI‘s legal documents are not fulfill the bidding requirement;
3. Insufficient manpower at PT MSI that covers technical (e.g. electrical,
biochemical, and mechanical) and non-technical parts;
4. Insufficient information from MARIS GROUP regarding the biogas detail design
and equipment specification;
5. Insufficient working capital to expand the business;
OPPORTUNITY:
1. There are more than 500 palm oil mills in Indonesia which do not have biogas
installation yet;
2. There are less than 10 biogas-POME technology providers in Indonesia;
3. Some competitors are willing to cooperate with PT MSI as long as the price of
equipments and machines match with their price target. For this, we need detail
information of each equipments and machines (prices & technical specifications).
THREAT:
1. PT MSI is not the pioneer of biogas-POME in Indonesia. The project reference is
also not impressive compared to other competitors;
2. Highly competitive prices between some CIGAR technology providers;
3. Without a strong financial support, it will be difficult to realize the approved BOT
project;
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PT MSI has started the business development on microalgae in Indonesia since October 2010.
It was started via the Global Sustainable Biomass Fund (partly subsidized by the Netherlands
Agency) by cooperating with PT WIRANA JAYATAMA ABADI (a civil construction company),
DIPONEGORO UNIVERSITY (an Indonesian university), KATHOLIEKE UNIVERSITAET
LEUVEN (a Belgium university), and PTPN 7 (a government state owned plantation). There are
two strains of microalgae that have been cultivated in Lampung: Spirulina sp. and Chlorella sp.
The official operation was in February 2011 that was officially launched by Mr. Mustafa
Abubakar (former Ministry for the Government State Owned Company) in Lampung. The first
harvesting was in July 2011. Since then, we are continuously cultivating and producing
microalgae from Lampung.
So far we sold more than 200 kg Spirulina sp. from Lampung and more than 400 kg from our
partners. The market varies from fish feed, food supplement, cosmetics, and extract source.
Thus, the market for Spirulina sp. is huge and it is keep growing. This strain can be classified as
the commercial based microalgae for local and international market. While Chlorella sp. is still
on the early phase of market development. It is classified as the research based microalgae for
biofuel. Up to now, none of the Chlorella sp. from Lampung had been sold.
Figure 4. MARIS’ Microalgae Facilities with Feedstock Variations: Municipal Waste Streams (Upper-left) and
Clean Water Stream (Upper-right) in the Netherlands; Brackish Water Stream
(Lower-left) and POME (Lower-right) in Indonesia
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The process flow diagram of commercial microalgae production can be seen as follows:
There are several grades of microalgae depending on the production quality (e.g. water in-take
purity, quality in cultivation, quality in harvesting, and quality in processing). The higher the
quality will give a better physical appearance (e.g. less odor, greenish color, and finest product).
During the product analysis, the high quality product will give a better performance (e.g. high
protein value, high beta carotene, and soon).
• Fuel grade
The fuel grade of Chlorella sp. and Spirulina sp. can be used for biofuel production. This
is the lowest quality among other microalgae products that can give advantage from the
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lipid production that can be converted into biofuel. However, the cultivation and
harvesting of the Chlorella sp. is more difficult than Spirulina sp.
More information regarding the specific applications and microalgae grades can be seen from
PT MSI’s Microalgae Project Proposal.
Targeted Project
PT MSI has targeted small scale (< 1 ha) and commercial scale (1 ha and above) microalgae
production:
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be Koi Fish feed. The meeting was conducted in early August 2013. One of the ideas
that we proposed is establishing “Herbal Cafe” that bring benefits for local workers in
Banten City. So we could have direct buyer which is the “Herbal Cafe” and Koi fish
farmers. In parallel, Banten is also one of the biggest industrial park in Indonesia. There
are some industrial wastes that can be treated using specific microalgae cultivation. It is
expected that it will be realized at mid of 2014.
Competitor List
In Indonesia, PT MSI is focusing in Spirulina sp. due to the high price of these microalgae in the
local and international market. There are several main producers for commercial microalgae
producers in Indonesia that are listed in Table 3. The demand is increasing as well as overseas
competitors are growing (e.g. USA, China, Taiwan, and Australia).
Financial Analysis
The financial analysis for small scale (< 1 ha) and commercial scale (1 ha and above) of
microalgae facility can be seen in Table 4. This calculation is based on the actual investment
values. The CAPEX excludes the land investment.
SWOT Analysis
STRENGTH:
1. We counted as one of pioneers in microalgae cultivation in Indonesia, especially
in waste cultivation;
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2. We have been well known by the Ministry of Energy & Mineral Resources as one
of the strongest producers of microalgae in Indonesia. They are impressed with
our cultivation method, low cost but very efficient;
3. We developed the local market since 2011 and we have regular buyers in small
amount;
4. Microalgae cultivation is not well known in Indonesia yet;
5. The investment of microalgae facility is relatively low comparing to other projects.
WEAKNESS:
1. The microalgae technology that we have in Lampung is too traditional. It was the
idea to optimize the cultivation with traditional technology for reducing operational
cost. However, we need to upgrade our microalgae technology to be able to
expand the business and entering the food grade market;
2. There should be a strong agreement between PT MSI and potential partners to
protect this business, due to the simple production method we have. We will
focus in microalgae production and optimization while the potential partners will
provide land, CAPEX, and OPEX.
OPPORTUNITY:
1. There are some listed potential clients that are enthusiast to build the facility in
2013 and 2014;
2. There are not so many microalgae producers in Indonesia;
3. The microalgae demand is increasing yearly.
THREAT:
1. Currently we could not sell our products due to the Arsenicum issue;
2. If we could not extend our production, due to the operational cost issue, we will
lose our show case in Lampung. Thus, we could not bring our potential clients to
our running facility anymore.
PT MSI has cooperated with PT STC INDONESIA (also one of the shareholders of PT MSI) to
construct HFCPO (High Free Fatty Acid Crude Palm Oil) Plant in Indonesia. This facility will
produce biooil feedstock from the loose fruits (fruits with high Free Fatty Acid) and from Palm
Sludge Oil (PSO). The loose fruits and PSO are counted as wastes at Palm Oil Mills. The biooil
demand is increasing lately due to the high demand in Indonesia and international market. The
biooil can be used directly for low RPM engines (e.g. generator sets) or as the feedstock for
biodiesel process.
The process flow diagram of the HFCPO Plant can be seen as follows:
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Boiling Process
Separation
Process
Pressing Process
Separation
Process HFCPO
Targeted Project
PT MSI has targeted small scale (1 - 2 ton/hour) and commercial scale (5 ton/hour) HFCPO
plant:
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PT MSI in 50:50 business scheme. He will provide land (2 hectare) and partly working
capital. Since PT MSI does not have capital to invest, we have to wait for realizing this
project.
Competitor List
There are only few biooil project developers in Indonesia. Most of them are focusing in biooil
and biodiesel production. Currently, we do not have competition for HFCPO plant.
Financial Analysis
The financial analysis for small scale (1 - 2 ton/hour) and commercial scale (5 ton/hour) of
HFCPO plant can be seen in Table 5. This calculation is based on the actual investment values.
The CAPEX excludes the land investment. The TURNOVER calculation is based on a
pessimistic estimation.
SWOT Analysis
STRENGTH:
1. PT MSI is one of the few companies that is focusing for HFCPO production;
2. PT MSI has international market for HFCPO product. In parallel, PT STC
INDONESIA is also willing signing Letter of Intent (LoI) with PT MSI for the
produced HFCPO;
3. PT MSI has extensive network in palm oil industries to expand this project;
4. PT MSI via PT STC INDONESIA has project reference for constructing HFCPO
plant in Indonesia;
5. The investment of the HFCPO plant is far lower than Biogas-POME Power Plant;
6. Flexible input for the plant for multiple production. If we have more than 80%
loose fruits as the input than we will have HFCPO product. If we have 100%
Fresh Fruit Bunches (FFBs) as the input, we will have CPO product.
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WEAKNESS:
1. There is a doubt for fulfilling the required feedstock amount that needed for the
HFCPO plant. Most of people think that it will be difficult to find loose fruits since
all the fruits will be bought by the palm oil mill. In fact, we could find plenty of
loose fruit near to the mill;
2. People are not fully aware of HFCPO production. People tend to focus on
biodiesel. It will take time to educate this product if we do not have show case.
However, since we have the running project reference in North Sumatra we could
bring our potential clients directly.
OPPORTUNITY:
1. There is a new regulation from the Indonesian Government related to the
national standard on biooil. This will enhance the local market for HFCPO;
2. Due to the removal of the diesel fuel subsidy, it will increase the demand for
HFCPO and biooil production in Indonesia.
THREAT:
1. Currently, we do not have any threats for this business.
There are a lot of biomass wastes that can be converted for electricity and heat via gasification
technology. The by-product from this process can also be used for organic fertilizer. PT MSI has
cooperated with PT DYNA ENERGY for small (< 1 MW) and medium scale (1 - 5 MW)
gasification system. This cooperation was started due to some requests from potential clients.
The process flow diagram of the Gasification Power Plant can be seen as follows:
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Targeted Project
PT MSI has targeted small scale (< 1 MW) and medium scale (1 - 5 MW) gasification facility:
Competitor List
There are only few gasification producers in Indonesia. Most of them are focusing in oil & gas or
coal business. Thus, we do not have a lot of competitors from local manufacturers. However,
there are a lot of gasification producers worldwide that entering Indonesia now. Due to the huge
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price advantage we got from PT DYNA ENERGY, we are confident to secure the small and
medium scale market shares in Indonesia. The complete power plant cost from PT DYNA
ENERGY is about EUR 850/kW.
SYNVALOR BV was contacting MARIS GROUP at the beginning of 2013 to promote their
medium scale gasification system in Indonesia (4.9 MWe and 6.9 MWth). This technology is
quite advance. However, the power plant cost from SYNVALOR BV is significantly higher (EUR
2,695/kW) than other competitors (EUR 910 - 1200 /kW).
Financial Analysis
The financial analysis for small scale (< 1 MW) and medium scale (1 - 5 MW) of the Biomass
Gasification Power Plant can be seen in Table 6. This calculation is based on the actual
investment values for complete gasification system (includes: civil construction, gasifier,
combustion, cleaning system, and syngas engine) that based on the technology from PT DYNA
ENERGY. The CAPEX excludes the land investment. The OPEX is based on the running cost
of EUR 0.08/kWh (small scale) and EUR 0.06/kWh (medium scale) with operating hours of
8,000 hours/year. The PROFIT calculation is based only from the electricity generation by direct
used for community or industries (electricity selling price: EUR 0.20/kWh).
Table 6. The Project Investment for the Biomass Gasification Power Plant
SWOT Analysis
STRENGTH:
1. PT MSI has flexible market share from small to medium scale gasification power
plant;
2. MARIS GROUP has long experience in anaerobic land-fill project. By combining
with the gasification technology, we could accommodate the potential clients’
expectation;
3. Gasification technology is a proven technology with higher efficiency than other
technologies. By entering this business, we could provide more options for
potential clients.
WEAKNESS:
1. The technology does not belong to us, but it belongs to our partner. Thus, we
could not get fully knowledge transfer and technology transfer in this business.
OPPORTUNITY:
1. There are a lot of organic solid wastes that are not fully utilized in Indonesia;
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To accommodate this opportunity, PT MSI has signed selling agreement with PT Indogreen
(www.teknologihijau.co.id) in July 2013. This company produced local components above 42%.
Thus, we could sell USD 0.30/kWh to PLN if we construct solar power plant.
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PT MSI has signed a service agreement in February 2013 with PT SYNERGY CARBON
(www.synergycarbon.com) for developing energy efficiency projects in palm oil industries and
other industries. This company has a good track record in energy efficiency and had been
involved with DANIDA programs. This company also has complete tools to conduct technical
assessment for energy efficiency. This company has cooperated with the Ministry of Energy &
Mineral Resources (ESDM) for special training in energy efficiency (AEMAS Training). We also
have been cooperated with TÜV SÜD for issuing ISO 50,001 to support the AEMAS Training.
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4. CORPORATE MILESTONE
Due to extensive opportunities that we have now, we need to set up the Business Priority (see
Table 7) and the Business Target (see Table 8). By setting up priority and target, we could be
more focus and increase efficiency in creating opportunities.
DETAIL BUSINESS
BUSINESS STREAM BUSINESS PRIORITY REMARKS
- Low cost in business development.
Selling equipments HIGH - Selling biogas engines & scrubbers.
- Medium cost in business develop-
Selling project ment.
(Turnkey) MEDIUM - Need to finalize the licenses and
Biogas-POME Power Plant permits before could join tender
and non-tender project.
- High cost in business development.
Owning project
LOW - Need to find investor. Currently, we
(BOO / BOT)
are working on it.
- Low cost in business development.
Training LOW - Need a running facility that owned
by us.
Selling project (as - Low cost in business development.
HIGH
EPC)
- Low cost in business development.
Selling product - We still need to investigate arseni-
rd
(our product or 3 HIGH cum issue for our product.
rd
Microalgae Facility party product) - We could keep selling 3 party
product for generating cash flow.
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Table 12. Yearly Business Target for Gasification Power Plant (2013-2018)
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Table 13. Yearly Business Target for Solar Energy System (2013-2018)
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5. CORPORATE FINANCIAL
PT MSI is a Foreign Investment Company (“Penanaman Modal Asing” / PMA) that has
obligation to the Indonesian Government (BKPM) for fulfill its financial target in three (3) years.
Otherwise, this company will be shut down and the license will be terminated. Quarterly, we
submitted our Financial Report to BKPM.
When we registered our company to BKPM, the SHAREHOLDERS are obliged to invest the
following amount:
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Due to insufficient operational budget for PT MSI, we could not speed up the project
development. We need operational budget for completing permits and licenses (see Section 2,
Page 5-6). Furthermore, we need to convince BKPM (Foreign Investment Company) for a
positive cashflow in a short time. Currently, we are waiting for some investors (APEX-NVI and
EVEREST BV). These investors have shown their interest and support to our company. There
are some expected projects that will be realized in 2013 and 2014. Therefore, we do expect that
SHAREHOLDERS could show their commitment to inject more capital to be able to realize
projects and expecting revenues (see Table 19).
TOTAL
[RUPIAH] REMARKS
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Currently, PT MSI has debt that all covered by Mr. Ichsan Ichsan (as the Director of PT MSI).
The total debt is Rp 35,750,013,- (see Table 18). This debt includes:
Unpaid salary of Director (Jul-Aug 2013) : Rp 33,000,000,-
Unpaid the remaining operational costs (Jul-Aug 2013) : Rp 2,750,013,-
----------------------
Rp 35,750,013,-
Shareholders inject bridging capital to pay the debt and to cover operational costs till
December 2013 (see Table 20);
Shareholders release the shares for interested parties;
Securing payment from revenues (see Table 19).
*
Table 19. Projected Revenues of PT MSI (2013-2018)
Biogas-POME
- 125,000 175,000 200,000 300,000 375,000 1,175,000
Power Plant
Microalgae
- 35,000 10,000 65,000 55,000 75,000 240,000
Facility
Gasification
- 25,000 37,500 45,000 200,000 250,000 557,500
Power Plant
Solar Energy
- 15,000 20,000 25,000 30,000 200,000 290,000
System
Energy
- 5,000 5,000 10,000 10,000 100,000 130,000
Conservation
*) The projected revenue on Table 19 is based on realistic target. In practice, the revenue is expected to be higher.
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Therefore, it is important for SHAREHOLDERS to help the PT MSI’s management for finding
some solutions for this situation. Otherwise, PT MSI has to be freeze since no operational
budget for this company after August 2013. One of the solutions is to re-inject capital for
working capital till December 2013. The required amount of bridging capital can be seen on
Table 20. The injected bridging capital will be paid back to SHAREHOLDERS as soon as the
EEP RIAU and EEP KALTENG projects are paid to PT MSI.
*
Table 20. Expected Bridging Capital of PT MSI (2013)
DETAIL AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 TOTAL
ALLOCATION [EUR] [EUR] [EUR] [EUR] [EUR] [EUR] REMARKS
To Mr. Ichsan
Paying Debt 2,615 - - - - 2,615
For Sep-Dec
2013, till re-
Operational 6,500 - - 5,500 - 12,000 imbursement
Costs EEP RIAU &
EEP KALTENG
will be paid
For joining
Arranging - - - 2,500 - 2,500 tender and
Permits/Licenses completing
permits/licenses
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6. SUMMARY
PT MSI is a Foreign Investment Company (“Penanaman Modal Asing” / PMA). It has been
established in July 2012. Although it is relatively a new company, but it has a lot of business
opportunities and well-known in supporting renewable energy in Indonesia. All the projected
revenues can be seen on Table 19 (see Page 30).
It is important that the SHAREHOLDERS have high interest and high commitment into this
company. Without a proper support from the SHAREHOLDERS, this company could not survive
in the two (2) years. The competition is tight; however, we could secure our position in the
market. As soon as we could past the first two (2) years, we could speed up the business. We
could get financial support from local banks. Then, we could boost up our revenues based on
our running and expecting projects. The Management of PT MSI is highly confident to push for
more business in the coming years. In overall, the Break Event Curve for the SHAREHOLDER’s
investment at PT MSI can be seen at Figure 7 above.
As it can be seen from Table 15 (see Page 28), SHAREHOLDERS had invested in small
amount for starting up capital for this company. Since 2012, there was about EUR 16,884*
invested in this company. In 2012, there was about EUR 12,292 had been invested by
SHAREHOLDERS for arranging CDM and legal documents. In 2013, there was about EUR
4,592 had been invested for operational costs of PT MSI. This amount is far smaller than any
other companies in Indonesia. In fact, this company is a foreign investment and specifically for
construction company. Comparing to a consulting company, this investment is still relatively far
smaller. Moreover, comparing to a consulting company, a construction company needs proper
licenses and permits arrangement that required some costs. Thus, it is important to finalize
these licenses and permits before we could boost up with tender projects and other big projects.
EUR
1,100,000 REVENUE
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000 BEP
200,000
100,000
INVEST
50,000
1 2 3 4 5 6 YEAR
Figure 7. The Break Event Point Curve for Investment at PT MSI
_____________________________________________________________
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It is important for SHAREHOLDERS to reconsider for injecting capital as bridging capital for
operational costs to maintain this company. It can be seen on Table 20 (see Page 31) the
specific amount that is needed for several corporate costs till December 2013. This bridging
capital can be paid back by PT MSI as soon as the reimbursements for the running projects
(EEP RIAU & EEP KALTENG) are paid. It is expected that the final payment for the running
projects will be in December 2013.
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