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Fundamentals of 3.
4.
Understand incentives
Understand markets
Managerial Economics 5. Recognize the time value of money
6. Use Marginal Analysis
ECONOMICS
Identify goals and Constraints
The science of making decisions in the presence
of scarce resources. The first step in making sound decisions
varies on the underlying goals of the
Resources are anything used to produce
manager;
a good or service, or achieve a goal.
Achieving different goals entails making
Decisions are important because scarcity
different decision
implies trade-offs.
Different units within a firm may be given
Factors of Production different goals.
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
Industry profits tend to be lower when suppliers The availability of a substitution threat effects
have the power to negotiate favorable terms for the profitability of an industry because
their inputs. consumers can choose to purchase the
substitute instead of the industry’s product.
Supplier power tends to be low when inputs are
relatively standardized and relationship specific
investments are minimal, input markets are not UNDERSTAND MARKETS
highly concentrated or alternative inputs are
Bargaining position of consumers and producers
available with similar marginal productivity.
is limited by three rivalries in economic
3. Power of Buyers transactions:
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
Those firms that offer the best quality product at Present value of a single future value
the lowest price earn the right to serve the
The amount that would have to be invested
customers.
today at the prevailing interest rate to generate
When two gas stations located across the street the given future value:
from one another compete on price, they are 𝐹𝑉
engaged in producer-producer rivalry. 𝑃𝑉 =
(1 + 𝑖)𝑛
4. Government and the Market
Where:
When agents on either side of the market find
PV = present value
themselves disadvantaged in the market
FV = future value
process, they frequently attempt to induce
R = interest rate
government to intervene on their behalf.
N = nos. of years
Government plays a key role in disciplining the Example
market process.
1. "The present value of receiving
Php100.00 ten years from now given at
a 7 percent interest rate".
The Time Value of Money 𝐹𝑉 𝑃100
𝑃𝑉 = 𝑃𝑉 =
RECOGNIZE THE TIME VALUE OF MONEY (1 + 𝑖)𝑛 (1.07)10
4|CA5102
C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
The cumulative present value of future cash Present value reflects the difference between
flows can be calculated by summing the the future value and the opportunity cost of
contributions of FVt, the value of cash flow at waiting:
time t:
𝑃𝑉 = 𝐹𝑉 − 𝑂𝐶𝑊
𝐹𝑉1 𝐹𝑉2 𝐹𝑉𝑛
𝑃𝑉 = 1
+ 2
+⋯+ The manager of an office supply company is
(1 + 𝑖) (1 + 𝑖) (1 + 𝑖)𝑛
contemplating the purchase of a new copier,
Example which will cost P50,000 and has a useful life of
Consider a project that returns the following 3 years. The copier will save the firm for
income stream: P20,000 in year one, P20,000 in the second
year, and P15,000 in the third year.
Year 1, P10,000;
Year 2, P50,000; and The machine can be re-sold at the end of
Year 3, P100,000. three years to a junk dealer for P5,000.
Alternatively, the manager can invest the
at an annual interest rate of 3 percent, what is P50,000 at a guaranteed interest rate of
the present value of this income stream from 5%.
year 1 to year 3? To maximize profits, should the manager
𝑃10,000 𝑃50,000 𝑃100,000 purchase the copier? or invest the money
𝑃𝑉 = 1
+ 2
+ at 5%?
(1 + 0.03) (1 + 0.03) (1 + 0.03)3
𝑃𝑉 = 9,708.73 = 47,129.79 = 91,516.16 1. Calculate the PV of a Stream of future cash
flows
𝑃𝑉 = 148,352.68
By purchasing the copier, the firm effectively
The Net Present Value of a Project earns 20,000 in 1yr., 20,000 in 2 yr. and 15,000
Is simply the present value (PV) of the income in year 3. Thus, the PV of benefits of buying the
stream generated by the project minus the copier at 5% is:
current cost of the project:
20,000 20,000 20,000
𝑁𝑃𝑉 = 𝐹𝑉 − 𝑂𝐶𝑊 Year 1 Year 2 Year 2
19, 047.61 18,140.58 12,957.56
The Net Present Value is positive (+) – the
project is profitable
The Present Value of buying the copier is
The Net Present Value is negative (–) –
should reject a project that has such = Php 50,145.75
negative NPV since the cost of such a 2. Calculate the Net Present Value
project exceeds the PV of the income
stream the project generates. Given:
5|CA5102
C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
𝑁𝑃𝑉 = 50,145.75 − 50,000 NPV = 145.75 firm’s physical, human and intangible
asset;
The PV exceeds the cost of the copier (50,000)
In other words, the value of the firm
the manager maximizes profits by purchasing
today is the present value of its current
the copier instead of investing the 50,000 at 5%.
and future profits.
Present Value of Indefinitely Lived Assets The PV of the firm takes the long-term
impact of managerial decisions on
Some decisions generate cash flows that profits.
continue indefinitely.
1+𝑖
Consider an asset that generates a cash Formula: 𝑃𝑉 = 𝑉𝑎𝑙𝑢𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑓𝑖𝑟𝑚
𝑖−𝑔
flow from one to three years for an
indefinite period of time. Where:
The asset generates a perpetual stream of
PV = Present Value
identical cash flows at the end of each
i = interest rate
period.
g = growth rate
𝐶𝐹
Formula: 𝑃𝑉𝑝𝑒𝑟𝑝𝑒𝑡𝑢𝑖𝑡𝑦 = 𝑖 The formula explains that the profits of the firm
Where: have not yet been paid out to stockholders as
dividends
CF = cash flow
i = interest rate Profit Maximization
Example
Example:
What is the present value of a preferred stock
(entitles the holder to a fixed dividend) that pays Suppose the interest rate is 10% and the firm is
a perpetual dividend of P150 at the end of each expected to grow at 5% for the foreseeable
year when the interest rate is 5%? future the firms current Profits are 100m.
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
Value of the firm after it got pay out dividend to Table 1: Determining the Optimal Level of a
stockholders: 𝑃𝑉 = 2.2𝑚 − 100𝑚 = 2.1𝑚 Control Variable (Q=bottles of soda)
Legend:
Marginal Analysis CV = Control Variable MB = Marginal Benefit
TB = Total Benefits MC = Marginal Cost
Benefit Cost TC = Total Costs MNB = Marginal Net
NB = Net Benefits Benefit
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
Example
𝐵 (𝑄) = 250𝑄 − 4𝑄 2
𝐶(𝑄) = 𝑄 2
𝑀𝐵(𝑄) = 250 − 8𝑄
𝐵 (𝑄) = 300𝑄 − 6𝑄 2
𝐶(𝑄) = 4𝑄 2
Determine the MB and MC functions
SUMMARY (MODULE 1)
𝑄 𝑑 = 10 − 2𝑃 𝑎𝑛𝑑 𝑄 𝑠 = 2 + 𝑃
Market Forces: Demand A competitive market equilibrium exists
at a price, Pe, such that 𝑄 𝑑 (𝑃𝑒 ) = 𝑄 𝑠 (𝑃𝑒 ).
and Supply That is,
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
COMPARATIVE STATICS
Price Ceiling in Action Comparative Static Analysis
Consider a market with demand and The study of the movement from one
supply functions respectively, as equilibrium to another.
𝑄 𝑑 = 10 − 2𝑃 𝑎𝑛𝑑 𝑄 𝑠 = 2 + 2𝑃 Competitive markets, operating free of
price restraints, will be analyzed when:
Suppose at $1.50 price ceiling is
Demand changes
imposed in the market
Supply changes
𝑄 𝑑 = 10 − 2($1.50) = 7 𝑢𝑛𝑖𝑡𝑠
Demand and supply simultaneously
𝑄 𝑠 = 2 + 2($1.50) = 5 𝑢𝑛𝑖𝑡𝑠
change
Since 𝑄 𝑑 > 𝑄 𝑠 a shortage of 7 – 5 =
2 units exists. DEMAND AND SUPPLY
Full Economic Price of 5th unit is
Changes in Demand
5=10-2Pfull or Pfull = $2.50 from:
$1.50 – dollar price Increase in demand only
$1 – non pecuniary price Increase equilibrium price
Increase equilibrium quantity
PRICE FLOOR
Decrease in demand only
Decrease equilibrium price
Decrease equilibrium quantity
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C A 5 1 0 2 | Topics 1 – 6 & Module 2 Part A 09/03/20
over 25 years of age will reach an all-time high Simultaneous Shifts in Supply and Demand
by the end of next year. What is the impact on
Suppose that simultaneously the following
the rental car market?
events occur:
Effects of a Change in Demand for Rental Cars
An earthquake hit Kobe, Japan and
decreased the supply of fermented rice
used to make sake wine.
The stress caused by the earthquake led
many to increase their demand for sake,
and other alcoholic beverages.
Example
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C A 5 1 0 3 | Topics 1 – 6 & Module 2 Part A 09/03/20
Step 3: Iinput mo ‘yung values (1,5,10,10,5,1) sa previous equation natin kanina which is
𝑦 + ∆𝑦 = (𝑥 + ∆𝑥)5
In that case, magiging ganito siya:
𝑦 + ∆𝑦 = 𝑥 5 + 5𝑥 4 ∆𝑥 + 10𝑥 3 ∆𝑥 2 + 10𝑥 2 ∆𝑥 3 + 5𝑥∆𝑥 4 + ∆𝑥 5
Sa equation natin sa taas, manonotice mo ‘yung patten from pascal triangle. Then,
lahat ng exponent ng constant number, decreasing from 5 ‘yung exponent. While
‘yung ∆x naman, increasing hanggang mareach ‘yung exponent na 5.
Step 4: Imaminus mo ‘yung original equation natin – y = x5, sa equation natin from Step 3
𝑦 + ∆𝑦 (−𝑦) = 𝑥 5 + 5𝑥 4 ∆𝑥 + 10𝑥 3 ∆𝑥 2 + 10𝑥 2 ∆𝑥 3 + 5𝑥∆𝑥 4 + ∆𝑥 5 (− 𝑥 5 )
𝑦 + ∆𝑦 (−𝑦) = 𝑥 5 + 5𝑥 4 ∆𝑥 + 10𝑥 3 ∆𝑥 2 + 10𝑥 2 ∆𝑥 3 + 5𝑥∆𝑥 4 + ∆𝑥 5 (− 𝑥 5 )
∆𝑦 = 5𝑥 4 ∆𝑥 + 10𝑥 3 ∆𝑥 2 + 10𝑥 2 ∆𝑥 3 + 5𝑥∆𝑥 4 + ∆𝑥 5
Step 5: Divide both sides by ∆x
∆𝑦 5𝑥 4 ∆𝑥 + 10𝑥 3 ∆𝑥 2 + 10𝑥 2 ∆𝑥 3 + 5𝑥∆𝑥 4 + ∆𝑥 5
=
∆𝑥 ∆𝑥
∆𝑦
= 5𝑥 4 + 10𝑥 3 ∆𝑥 + 10𝑥 2 ∆𝑥 2 + 5𝑥∆𝑥 3 + ∆𝑥 4
∆𝑥
Note: Since dinivide siya by delta x, lahat exponent of delta x will decrease.
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C A 5 1 0 3 | Topics 1 – 6 & Module 2 Part A 09/03/20
Step 8: Rewrite mo ‘yung final answer as this format: 𝑓 ′ (𝑥) = 𝑓𝑖𝑛𝑎𝑙 𝑎𝑛𝑠𝑤𝑒𝑟
In our case, 𝑓 ′ (𝑥) = 5𝑥 4 ‘yung final answer.
𝑓 ′ (𝑥) = 5𝑥 4
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